CreatorIQ customers launched 70% more creator marketing campaigns in 2025 compared to the previous year, while payments to creators increased 79%, according to new data from the platform.
The platform’s 1,300 customers launched 44,000 campaigns in 2025, engaging 641,700 unique creators, a 183% increase year over year. Investment in creator marketing increased 171% in the past year, according to CreatorIQ’s “2025-2026 State of Creator Marketing Report.”
Financial and Performance Metrics
Affiliate revenue generated through CreatorIQ increased 84% year over year, while product links created and tracked grew 93% during the same period. Payments to creators across the platform increased 79%.
Creator-generated content delivered 39.2 billion views and 8.4 billion engagements across platforms in 2025. Customers spent 2.7 million hours using CreatorIQ’s platform, averaging 3,900 hours per customer.
Instagram Dominates as Platform Mix Diversifies
Instagram maintained its position as the primary platform for creator campaigns, accounting for 71% of all campaign posts tracked in 2025. The platform ranked first in total posts, creator participation, and campaign inclusion.
Brands activated creators on an average of five platforms per campaign. YouTube moved into the top three platforms by post volume with a 56% year-over-year increase.
Snapchat and Pinterest showed dramatic growth rates, increasing 294% and 1,420% respectively in post volume. Campaigns featuring Snapchat content increased 160%.
Stories ranked as the top post type for the year. Instagram Reels and TikTok videos tracked nearly equal volumes at 2.8 million and 2.5 million total posts respectively.
Long-Term Partnerships Account for Significant Activity
Repeat collaborations between brands and creators accounted for 40% of creator participation, with creators engaging in multiple campaigns during the year.
Within CreatorIQ’s Community solution, customers tracked 9.6 million unique creators who produced 21.2 million sponsored and organic posts throughout 2025.
Search Practices and Safety Monitoring
The most frequently used filters in creator search are related to creator attributes, including location, age, and gender, rather than follower demographics.
Brand safety monitoring focused on five primary categories: politics, religion, violence or illegal activity, illicit substances, and hate speech.
Platform Infrastructure
CreatorIQ’s Creator Graph intelligence system processes 123 million posts daily across 19,000 brands. The company launched its redesigned platform in 2025.
The findings are based on aggregated data from CreatorIQ’s customer base throughout 2025, covering campaign launches, creator partnerships, content performance, and platform usage metrics.
Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.
CreatorIQ customers launched 70% more creator marketing campaigns in 2025 compared to the previous year, while payments to creators increased 79%, according to new data from the platform.
The platform’s 1,300 customers launched 44,000 campaigns in 2025, engaging 641,700 unique creators, a 183% increase year over year. Investment in creator marketing increased 171% in the past year, according to CreatorIQ’s “2025-2026 State of Creator Marketing Report.”
Financial and Performance Metrics
Affiliate revenue generated through CreatorIQ increased 84% year over year, while product links created and tracked grew 93% during the same period. Payments to creators across the platform increased 79%.
Creator-generated content delivered 39.2 billion views and 8.4 billion engagements across platforms in 2025. Customers spent 2.7 million hours using CreatorIQ’s platform, averaging 3,900 hours per customer.
Instagram Dominates as Platform Mix Diversifies
Instagram maintained its position as the primary platform for creator campaigns, accounting for 71% of all campaign posts tracked in 2025. The platform ranked first in total posts, creator participation, and campaign inclusion.
Brands activated creators on an average of five platforms per campaign. YouTube moved into the top three platforms by post volume with a 56% year-over-year increase.
Snapchat and Pinterest showed dramatic growth rates, increasing 294% and 1,420% respectively in post volume. Campaigns featuring Snapchat content increased 160%.
Stories ranked as the top post type for the year. Instagram Reels and TikTok videos tracked nearly equal volumes at 2.8 million and 2.5 million total posts respectively.
Long-Term Partnerships Account for Significant Activity
Repeat collaborations between brands and creators accounted for 40% of creator participation, with creators engaging in multiple campaigns during the year.
Within CreatorIQ’s Community solution, customers tracked 9.6 million unique creators who produced 21.2 million sponsored and organic posts throughout 2025.
Search Practices and Safety Monitoring
The most frequently used filters in creator search are related to creator attributes, including location, age, and gender, rather than follower demographics.
Brand safety monitoring focused on five primary categories: politics, religion, violence or illegal activity, illicit substances, and hate speech.
Platform Infrastructure
CreatorIQ’s Creator Graph intelligence system processes 123 million posts daily across 19,000 brands. The company launched its redesigned platform in 2025.
The findings are based on aggregated data from CreatorIQ’s customer base throughout 2025, covering campaign launches, creator partnerships, content performance, and platform usage metrics.
The full report is available here
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