Social Media Manager

Role Summary

The Social Media Manager owns the performance, direction, and monetization of a portfolio of social accounts and brands across TikTok, Instagram, Facebook, and Snapchat. This role is accountable for revenue outcomes, audience growth, brand voice, platform relationships, and the performance of the social team.

The Social Media Manager is the senior subject matter expert on social, manages Social Media Leads and Social Channel Managers, and is responsible for building a high-performing team while delivering measurable business impact across platforms and clients.

Core Responsibilities

1. Portfolio Performance, Growth, and Monetization

• Translate company OKRs into portfolio-level strategy, roadmaps, and targets across all four platforms

• Own revenue, ad revenue, and RPM optimization across the portfolio, with a specific focus on organic growth on monetization-eligible platforms (for example Facebook and Snapchat)

• Own audience growth, engagement, watch time, and retention across accounts and clients

• Set the content mix, packaging, and publishing priorities, and approve major strategic and creative shifts

• Develop quarterly growth and monetization plans with clear targets and checkpoints

2. Platform Relationships and Partnerships

• Maintain and grow direct relationships with platform partner teams at Facebook and Instagram, Snapchat, and TikTok

• Use those relationships to unlock monetization programs, early access to features and betas, best-practice guidance, and escalation paths

• Represent RHEI and its clients in platform conversations, and bring platform intelligence back into strategy

• Stay ahead of platform, format, and policy changes, and translate them into portfolio plays

3. Brand and Content Strategy

• Own brand voice and brand consistency across the portfolio, setting the standards the team and clients rely on

• Translate client IP (TV and film) into platform-native concepts, recurring series, and audience narratives

• Ensure strategic and brand consistency across related accounts, platforms, and clients

4. Team Collaboration

• Direct and give feedback to editors, designers, and freelancers to deliver on-brand content on time, and flag capacity or hiring needs to Program Management.

5. New Business Development and Stakeholder Alignment

• Serve as the senior social point of contact for Enterprise clients, presenting strategy, monetization plans, and performance, and escalating risks with proposed solutions.

• Support the Sales team as the social subject matter expert in pitches and proposals, shaping strategy and monetization projections and using platform relationships to add credibility with prospects.

6. Compliance and Rights

• Ensure content meets platform policies and client rights and licensing terms, safeguarding client IP, monetization eligibility, and brand safety.

Key Performance Indicators

• Revenue and ad revenue against targets, and RPM improvement on monetization-eligible platforms

• Audience and follower growth (MoM and YoY)

• Engagement, watch time, and retention across the portfolio

• Strength and value of platform relationships (access, betas, monetization support unlocked)

• Contribution to new business (pitch support, proposals influenced, deals won with social involvement)

• Execution quality and brand consistency across accounts

Qualifications

Required

• 6 or more years in social media, including 3 or more years managing people, ideally including managing other managers or leads

• Established, current contacts and working relationships with platform partner teams at Facebook and Instagram, Snapchat, and TikTok

• Proven track record owning and scaling ad revenue across Facebook and Snapchat, both functionally and strategically, and coaching a team to monetization targets

• Deep, platform-specific fluency across TikTok, Instagram, Facebook, and Snapchat, including formats, algorithms, packaging, and monetization mechanics

• Strong understanding of branding and brand voice, with the ability to define, document, and enforce brand guidelines across daily content and long-term strategy

• Experience presenting strategy, monetization plans, and performance to senior stakeholders or Enterprise clients

• Strong prioritization and decision-making skills in fast-moving, ambiguous environments, with a data-oriented mindset

• Based in, or able to work from, Los Angeles or New York City

Nice to Have

• Experience with TV, film, or broadcast IP, and an understanding of release windows and rights considerations

• Familiarity with content localization and adapting content for multiple markets and languages

• Experience with project management platforms (ClickUp or similar) and AI-assisted content workflows

• Experience within a digital studio, media company, or platform partnerships environment

Role Boundaries

This role owns social strategy, brand voice, monetization, platform relationships, and the performance of the social team across its portfolio. Program-level resourcing, cross-team systems, and overall client cadence are owned by Program Management, and the Social Media Manager is expected to partner closely with Program Management.