Influencer

Why Ashley Norton Swapped Law Books For Long-Form Storytelling On YouTube

It’s not every day that a lawyer trades case files for YouTube scripts. Yet, for Ashley...

Platform

Snapchat Study: 45% Of Top Creators Prioritize Long-Term Partnerships, Community Engagement

A new multi-market study from Snapchat, Publicis Media, and Ipsos reveals that nearly half of high-follower-count...

Platform

TikTok Adds ‘Bulletin Board’ For Creators To Connect Directly With Fans

TikTok introduces “Bulletin Board,” a new in-app communication tool that allows creators to broadcast messages directly...

Agency

At Day One Agency, Creativity And Credibility Collide In The Creator Era

Day One Agency has built its reputation on the premise that attention can’t be bought –...

Technology

Billo Bets On Systemization To Turn Creator Videos Into Scalable Ad Performance

Billo, a Lithuania-based startup once known for its simple user-generated content (UGC) marketplace, is now positioning...

Influencer

How Janesha Moore Turned Her Followers Into A Movement For Automated Influence

A lifestyle influencer whose feed blends style, faith, marriage, and, more recently, training for the New...

Strategy

Creator Hub ‘The Lighthouse’ Opens In Historic Brooklyn Pencil Factory

The Lighthouse, part of Whalar Group, has unveiled its East Coast Creator campus in Brooklyn’s Greenpoint...

Platform

TikTok Shop Reaches eBay Sales Volume Despite Regulatory Headwinds

TikTok Shop achieved $19 billion in global quarterly sales, matching eBay’s volume, according to analytics firm...

Influencer

Rachel Barker On Building ‘Girl Horror’ And A Career That Puts Craft Before Hype

Rachel Barker is a New Zealand-born writer, editor, and filmmaker whose YouTube channel, “Girl On Film,”...

Influencer

Kirstin Czernek: Sharing Family Life And Finding Purpose Through Content Creation

Kirstin Czernek’s path to becoming a social media creator was unconventional and reflective of her diverse...

Commentary

SXSW 2026 Unveils 250+ Sessions With Major Focus On Creator Economy, AI

South by Southwest (SXSW) plans more than 250 sessions for its 40th anniversary celebration in March...

Influencer

From Street Interviews To Studio Beats: Robert Carpenter On Finding His Creative Rhythm

Robert Carpenter has built an online following by filming candid street interviews with students at Brigham...

Commentary

Global Tech Veterans Named Judges, Mentors For Dubai’s Creator Ventures Accelerator

The “1 Billion Followers Summit,” organized by the UAE Government Media Office, has revealed the judging...

Influencer

CAA Signs Beauty Vlogger Nabela Noor As Her Cross-Cultural Lifestyle Brand Expands

Beauty vlogger and lifestyle entrepreneur Nabela Noor has signed with Creative Artists Agency (CAA) for representation,...

Commentary

How Tony Doe Aims To Elevate Africa’s Audio Business With ‘Into The Podverse’ Newsletter

Tony Onwuchekwa, professionally known as “Tony Doe,” is a Nigerian media professional, podcast producer, and radio...

Commentary

South Africa Moves To Restrict Influencer-Led Gambling Ads

South Africa’s National Gambling Board (NGB) is preparing to introduce new restrictions on influencer-led gambling advertising...

Agency

Publicis To Acquire HEPMIL Media Group In Southeast Asian Expansion

Publicis Groupe entered into a definitive agreement to acquire Singapore-based HEPMIL Media Group, expanding the French...

Talent Collectives

Underscore Talent Names New Partner, Hires BuzzFeed Veteran For Social Strategy

Creator management company Underscore Talent announced two strategic leadership moves to strengthen its position in the...

Commentary

Creator Economy Events Set For December 2025 Highlight Expanding Media And Marketing Ties

The final month of 2025 follows a busy November, during which the global creator economy will...

Platform

Meta, TikTok, Snap To Comply With Australia’s Youth Social Media Ban Despite Opposition

Social media giants Meta, TikTok, and Snap announced they will implement Australia’s ban on users under...

Technology

Arielle Nissenblatt On Curating Podcasts And Expanding The Creator Economy

Arielle Nissenblatt is reshaping how listeners find podcasts and how creators connect with their audiences. As...

Platform

TikTok Deal To Be Finalized At Trump-Xi Summit In South Korea, Per U.S. Treasury Secretary

U.S. Treasury Secretary Scott Bessent confirms the TikTok deal announced last month will be finalized when...

Technology

Matriarch Digital Media: A Business Model For Women’s Economic Influence

Matriarch Digital Media, founded in 2016 by Twila Dang (now CEO), produces women-focused content through podcasts,...

Talent Collectives

IAB Launches ‘Creator Week’ In 2026, Repositioning Podcast Upfront Within Expanded Fall Marketplace

The Interactive Advertising Bureau (IAB) announced a significant restructuring of its 2026 events calendar, creating a...

Agency

How GZ Publicity Helps Creators Keep Their True Voice In A Metrics-Driven Industry

GZ Publicity, founded in 2018 and transitioning to full-time operations in 2025, specializes in providing public...