Tech
Postr Debuts Automated Creator Marketing Platform
Postr, a creator marketing platform, officially launched on May 6, offering brands and content creators an end-to-end system for managing campaigns from talent matching through payment.
According to the launch announcement, the platform automates matching, approvals, product shipping, content delivery, and payment within a single system. Brands can activate multiple creators simultaneously rather than managing individual deals. A proprietary pricing tool, the “Postr Index,” standardizes creator rates using market data. The platform connects with TikTok, YouTube, Instagram, Facebook, X, and LinkedIn to provide live performance data and audience insights.
For creators, the platform surfaces paid opportunities without requiring outreach or negotiation. For brands, it provides access to pre-vetted creators and real-time campaign tracking, the announcement states.
“With our proprietary technology, we are building the largest creator marketplace in the world,” said Demetrios Kafouros, founder and CEO. “Rather than trying to fix parts of the problem, I set out to create a system that could support the entire process.”
Postr entered beta in Q4 2025 and has since grown through word-of-mouth.
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