Brand

Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership

Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy Donaldson),...

Agency

Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection 

Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...

Agency

Reach Agency’s Cross-Cultural Strategy Lands Rising Talent And Deals

Dubai-based talent management agency Reach recently secured emerging creator Alaa Abou Harb as its newest exclusive...

Commentary

UAE Introduces ‘Finfluencer’ License To Regulate Financial Content Creators

The UAE Securities & Commodities Authority (SCA) has introduced the Middle East’s first ‘finfluencer’ license, establishing...

Commentary

Cloudflare CEO Warns AI Search Patterns Are Disrupting Content Creator Economics

Cloudflare data has exposed significant shifts in web economics as zero-click searches become more prevalent. According...

Commentary

Over 80% Of Content Creators Now Use AI Tools, With Multimodal Approaches Dominating, Research Shows

A new report released by Wondercraft and supported by VEED, Luma AI, and ElevenLabs reveals that...

Commentary

Mark Your Calendars With These Industry Events In July 2025

Several major events are scheduled this July, offering opportunities for content creators, marketers, and other industry...

Commentary

White House Holds ‘Influencer Briefings’ For Predominantly Pro-Trump Content Creators

The White House has launched a series of dedicated “influencer briefings,” expanding beyond traditional press corps...

Commentary

Cre8tive Con 2026: Chicago Summit To Empower Creator Entrepreneurs With New Leadership Team

Image credit: Cre8tive Cre8tive has announced that a new leadership team is preparing to host Cre8tive...

Commentary

Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025

Streams Charts has released its Q1 2025 rankings of top C by watch time across the...

Commentary

Goldman Sachs Sees Rise Of Content Creators To 107 Million By 2030, Stronger Private Funding Landscape

Goldman Sachs has released a comprehensive report on the creator economy, forecasting significant growth in both...

Talent Collectives

Alexander Onaindia’s Game Plan For Creators’ Long-term Success

For sports marketing executive Alexander Onaindia, having long-term growth over viral sparks makes much more business...

Influencer

Content Creators Caught In The Crossfire Of Global Trade War Ignited By Trump’s Tariffs

U.S. President Donald Trump‘s newly implemented tariffs are creating significant hurdles for content creators who operate...

Brand

Best Buy To Rollout Digital Storefronts For Content Creators, Influencers

Best Buy plans to launch a program this spring enabling influencers and content creators to build...

Platform

South Korea’s Educational Content Creators Get Boost From New YouTube Initiative

YouTube is launching an “Education Expert Creator Support Program” in South Korea, partnering with the Teachers...

Brand

SanDisk Released Creator Line Of Storage Products For Photographers, Creatives

SanDisk recently introduced five new storage products targeting professional photographers and content creators, with offerings ranging...

Commentary

Poppi’s Super Bowl Influencer Outreach Offers Valuable Marketing Lessons, Experts Say

A marketing campaign by prebiotic soda brand Poppi has ignited an unprecedented controversy after the company...

Commentary

Creator Partnerships Emerge As Essential Social Media Strategy For Brands In 2025

Content creators are quickly becoming the driving force behind social media engagement for brands, with impressive...

Agency

Bridging Tourism Boards And Travel Creators: The iambassador Model

The global travel blogging market was valued at $4.72 billion in 2024 and is projected to...

Commentary

Dubai Press Club Gathers Top Local And International Influencers And Content Creators 

Dubai Press Club (DPC) hosted a gathering of prominent digital content creators and social media personalities...

Brand

LatAm Beauty Tech Firm B4A Secures $2.5M To Expand Influencer Partnerships

Beauty for All (B4A), Latin America’s leading beauty technology company, announced a R$15 million ($2.5M) investment...

Strategy

White House Shake-up Gives Content Creators Front Row Seat

The White House is implementing structural changes to its press briefing operations, creating a dedicated first-row...

Commentary

Creators Legal: Simplifying Legal Protection For Content Professionals

“We talk to a lot of different companies that say legal seems to be the most...

Technology

LoudCrowd Reimagines Shopping Experience And Brand Growth With Creator Storefronts 

The creator economy has had such a pervasive impact on many aspects of our lives. Media...

Platform

Another Scheme To Lure TikTok Creators: Meta Announces ‘Breakthrough Bonus’ Incentive

Meta has presented its latest initiative to attract content creators from rival platforms. The “Breakthrough Bonus”...