London-based creator marketing startup KOMI announced the launch of a new platform designed to streamline connections between content creators and marketers for brand deals. 

The company, previously known for its link-in-bio landing page tool with analytics capabilities, rolled out its new platform that integrates search, outreach, and contracting processes for brand deals into a single system. KOMI uses an AI matching engine to prioritize creators who meet brand campaign requirements and to validate creator profiles, engagement authenticity, and content history.

“While it’s easier than ever to become a creator, turning it into a sustainable business is far from simple, especially when 70% of creator revenue comes from brand deals, the true hallmark of going pro,” Lewis Crosbie, co-founder and CEO at KOMI, said in a blog post.

The platform reverses traditional creator marketing workflows by using campaign briefs to identify creators who express interest in specific projects. Marketers only see creators who have responded with interest in working with their brand.

Campaign Brief Generation and Outreach

Brand marketers input campaign details including budget, timing, and marketing parameters into the platform. KOMI’s system generates a brief based on these inputs. After marketers approve the brief, KOMI automatically reaches out to creators who meet the campaign requirements.

The platform supports multiple collaboration types, including user-generated content for advertisements, content posted to creator social channels, and product or service gifting campaigns.

“KOMI has been focused on making that process smoother – helping brands and creators work together in a more organized, transparent way,” said Mindaugas Petrutis, Head of Growth at Lovable.

Creator Benefits and Contracting Structure

KOMI contracts creators directly on behalf of brands, providing creators with a single platform for demand generation, content approval management, and payment processing. The centralized approach consolidates administrative tasks – including contracting, invoicing, and payment – that creators typically manage separately.

“As a creator, brand deals are a critical source of income to sustain their career, so having new ways to find brand deals is a game-changing opportunity,” said Roxie Nafousi, an author and speaker.

KOMI positions the platform as particularly beneficial for emerging creators who require simplified access to brand partnership opportunities and streamlined administrative processes.

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