Agentio has announced a $40 million Series B funding round led by Forerunner, bringing the AI-native creator advertising platform’s total capital raised to $56 million and valuing the company at $340 million. Additional investors in the round include Benchmark, Craft Ventures, AlleyCorp, Antler, and Starting Line.
Agentio’s platform automates creator campaign lifecycles from creator-brand matching through content briefing, brand safety, bids, contracting, approvals, payments, and end-to-end performance tracking. Founded by Arthur Leopold and Jonathan Meyers, the company’s AI infrastructure enables brands to build and scale creator programs with what the company describes as the same efficiency, speed, measurement, and control as digital media buys.
According to an official press release, over 100 enterprise brands, including Uber, Tecovas, DoorDash, Cash App, and Olipop have shifted tens of millions of dollars in paid media budgets to creator campaigns on Agentio’s platform in 2025. The company reports 5x year-over-year growth.
“Advertising follows attention, and attention has moved to creators. The shift is already happening – brands are moving billions into creator-led marketing,” said Leopold, CEO of Agentio. “What’s been missing is infrastructure that lets brands scale creator programs the way they can easily scale their search and paid social campaigns – thereby making creators part of their media plan. We’ve built that infrastructure.”
The platform operates as a two-sided network where brands access tools to build and automate creator programs while creators receive opportunities from brands. Marketers can train custom agents in natural language to translate campaign ideas into contracted creator campaigns. The system analyzes brand needs, evaluates creators for audience and content fit, determines matches, and automates workflows from brief to payment.
“Arthur and Jonathan recognized early on the opportunity for AI to bridge the execution gap between creators and marketers, and we believe the Agentio platform will power the next generation of efficient, scalable marketing alpha in the ever-evolving competition for customer acquisition and awareness,” said Eurie Kim, Managing Partner of Forerunner.
Expansion Plans
Despite projections of the creator economy reaching nearly $500 billion by 2027, less than 2% of digital advertising spend currently flows to creators, according to Agentio. The company positions its platform as infrastructure to enable brands to shift portions of the $800 billion digital advertising market to creator-led campaigns.
Agentio will use the Series B funding to advance its AI infrastructure, expand creator content buys beyond YouTube to Meta Partnership Ads and additional platforms, and grow its team from 35 to over 100 employees in 2026.
Several Forerunner portfolio companies, including Warby Parker, Away, Chime, and The Farmer’s Dog, run creator programs on Agentio’s platform. The company recently added Rhett McLaughlin and Link Neal – creators and hosts of Good Mythical Morning – as advisors after growing their branded revenue through Agentio.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
