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NASCAR Partners With Night To Launch ‘NASCAR 25 Creator Series’ Featuring Top Gaming Streamers

Published on October 29, 2025

NASCAR and creator media company Night are launching “NASCAR 25 Creator Series,” a competitive streaming series featuring eight influential content creators competing for $100,000 in prize money, marking the racing organization’s latest push into gaming and digital entertainment.

The four-event competition, which follows the release of “NASCAR 25” from iRacing Studios, runs from October through February and features popular streamers, including TimTheTatman, CouRageJD, YourRAGE, Emiru, ExtraEmily, Agent00, RayAsianBoy, and StableRonaldo.

The creators, who collectively reach tens of millions of fans across Twitch, YouTube, TikTok, and Instagram, are organized into four teams:

TimTheTatman and CouRageJD
YourRAGE and StableRonaldo
Agent00 and RayAsianBoy
ExtraEmily and Emiru

Mamba Smith hosts the broadcast from the main NASCAR channel, with NASCAR driver Carson Hocevar joining as a guest for the first event. The series emphasizes entertainment value over competitive racing, according to Reed Duchscher, Night Founder and CEO.

“With these things, it usually comes down to wanting it to be super competitive or entertaining. This time we thought it was important to choose entertainment,” Duchscher wrote in a LinkedIn post announcing the series. “There are already plenty of iRacing leagues focused on the competitive side.”

Multi-Platform Distribution Strategy

The series features a comprehensive content distribution approach with:

32 live streams across creator channels
A “RedZone-style” master broadcast on NASCAR’s official Twitch channel
More than 100 social media activations including highlights and fan clips
NASCAR.com coverage and exclusive NASCAR social posts
Custom creator racing suits and on-stream assets

Competitors vie for a $100,000 team grand prize, with an additional $20,000 in performance bonuses. The series also includes a fan participation component, allowing viewers to vote for their favorite drivers throughout the season.

The “NASCAR 25 Creator Series” represents the latest initiative in NASCAR’s growing gaming presence, which reaches more than 25 million unique players year-to-date.

“The ‘NASCAR 25 Creator Series’ is about connecting the next generation of fans to the sport through the voices and personalities they already love online,” stated Nick Rend, NASCAR VP, Interactive & Emerging Platforms.