Platform

YouTube Algorithm Changes Spark Viewership Crisis For Creators

Multiple content creators across YouTube report viewership declines beginning in mid-August, with data suggesting platform-wide algorithmic...

Influencer

‘Find A Need And Cure The Need’: John-Marc Van Wyk On Achieving Success As A Creator

Content creators must solve business problems, not just produce viral videos. This key principle emerged as...

Agency

Content Creators Left Unpaid As The Corner Agency Faces Liquidation Proceedings

Multiple content creators are highlighting outstanding payments from The Corner following the agency’s communications business entering...

Platform

Poker Content Creators Raise Concerns Over YouTube’s Age Restriction Policy

YouTube’s recently implemented age restriction policy is significantly affecting poker content creators’ ability to reach their...

Influencer

How Calli Connects Authors With BookTok Influencers

Image source: meetcalli.com What happens when an industry transforms its sales channels in such a short...

Influencer

Ludwig’s 2025 Streamer Games Returns With 40 Content Creators Competing In Olympic-Style Challenges

Ludwig Ahgren announced the return of his Red Bull-sponsored Streamer Games for 2025, expanding the competition...

Agency

Indie Ad Company Mediavine Takes Stand Against AI Use Of Copyrighted Content

U.S. ad management firm Mediavine has submitted an official letter to the U.S. Copyright Office demanding...

Brand

Pepsi MAX Unveils Creator-Led Campaign To Refresh Brand Experience

Pepsi MAX launched its first fully co-created campaign, “Bring Out The Flavour,” ramping up creator-driven marketing...

Brand

Onfolio Launches Revenue-Share Partnership Program To Scale Creator Businesses

Onfolio Holdings Inc. has introduced a new partnership program designed to accelerate growth for digital content...

Agency

Why Blogapalooza Tapped Into The Power Of Community To Build Its Creator Network In The Philippines

Blogapalooza has established a network of over 50,000 content creators across the Philippines by prioritizing relationships...

Commentary

Over Half Of Full-Time Creators Earn Below U.S. Living Wage Despite $250B Industry, NeoReach Finds

More than half of full-time content creators (56.55%) earn below the U.S. “living wage” threshold of...

Technology

Soundtrack To Success: How Epidemic Sound Is Powering Creator Content

For many content creators, music licensing can be a complex and confusing legal minefield with potentially...

Commentary

Insomnia Labs Secures $12M To Bring Blockchain-Powered Financing To Content Creators

Blockchain technology firm Insomnia Labs has received $12 million in funding to launch CreatorFi, a platform...

Technology

Cloudflare Unveils New Model For AI Companies To Compensate Content Creators

Cloudflare has launched “pay per crawl” in private beta, offering content creators a mechanism to monetize...

Influencer

Creators On Spotlight At Cannes Lions As Advertisers Seek Authentic Audience Connections

Social media content creators are playing an increasingly prominent role in the advertising industry as brands...

Brand

Fox Advertising Invests In The Lighthouse Creator Campus

Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that...

Brand

Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership

Lowe’s Companies Inc. is introducing the home improvement industry’s first creator network, featuring MrBeast (Jimmy Donaldson),...

Agency

Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection 

Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...

Agency

Reach Agency’s Cross-Cultural Strategy Lands Rising Talent And Deals

Dubai-based talent management agency Reach recently secured emerging creator Alaa Abou Harb as its newest exclusive...

Commentary

UAE Introduces ‘Finfluencer’ License To Regulate Financial Content Creators

The UAE Securities & Commodities Authority (SCA) has introduced the Middle East’s first ‘finfluencer’ license, establishing...

Commentary

Cloudflare CEO Warns AI Search Patterns Are Disrupting Content Creator Economics

Cloudflare data has exposed significant shifts in web economics as zero-click searches become more prevalent. According...

Commentary

Over 80% Of Content Creators Now Use AI Tools, With Multimodal Approaches Dominating, Research Shows

A new report released by Wondercraft and supported by VEED, Luma AI, and ElevenLabs reveals that...

Commentary

Mark Your Calendars With These Industry Events In July 2025

Several major events are scheduled this July, offering opportunities for content creators, marketers, and other industry...

Commentary

White House Holds ‘Influencer Briefings’ For Predominantly Pro-Trump Content Creators

The White House has launched a series of dedicated “influencer briefings,” expanding beyond traditional press corps...

Commentary

Cre8tive Con 2026: Chicago Summit To Empower Creator Entrepreneurs With New Leadership Team

Image credit: Cre8tive Cre8tive has announced that a new leadership team is preparing to host Cre8tive...