NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments during its inaugural season broadcast. The initiative targets four key NBA markets: Los Angeles, New York, Philadelphia, and Memphis, with positions available between October 24 and 31, 2025.
According to Victoria McBryde, Talent Creative Producer at NBA on Prime, the streaming service seeks candidates with “a great eye for capturing meaningful moments” and “experience covering live sporting events,” with NBA experience considered advantageous.
The job postings describe the roles as gig positions requiring creators to capture both vertical and horizontal video clips using iPhones. The content will focus on live game action, fan and arena excitement, as well as game day integrations and performances. Applicants must live in the local market in which they are applying.
This hiring push aligns with Amazon’s expanding NBA presence, following its 11-year media rights deal that includes broadcasting 67 regular-season games and the NBA Cup. The streaming giant has recently formalized a new five-year partnership with the league, focusing on technology innovation.
The hiring initiative comes as recent research highlights the NBA’s dominance in social media performance. According to a recent STN Digital report, NBA teams maintain the largest social media presence among major U.S. sports leagues, with the average team boasting 16.6 million followers, outpacing the averages of the NFL (9.1 million), MLB (5.2 million), and NHL (3 million).
The Los Angeles Lakers (63.8M followers) and Golden State Warriors (62M followers) lead all professional sports teams in social following, with the Lakers generating 45.5K engagements per post, nearly double the Warriors’ 24.5K.
While Instagram drives the most engagement for NBA content, with 38 of the top 50 league posts, TikTok delivers the highest engagement on individual team accounts. The NFL exhibits a distinct pattern, with TikTok accounting for 39 of the top 50 posts, averaging 1.4 million engagements per post.
New Stats Enhance Fan Experience
Concurrent with these creator-focused initiatives, the NBA announced the introduction of four new statistics through its partnership with Amazon Web Services to enhance fan engagement. These include defensive box scores, shot difficulty measurements, player gravity metrics, and an AI-powered “play finder” that analyzes player movements during possessions.
The “NBA Inside the Game” initiative will make these metrics available to fans during live games through the league’s website and broadcast partners, including Amazon Prime Video.
Ken DeGennaro, the NBA’s Executive VP for Media Operations and Technology, confirmed that the league is investing in technology “to bring a better game watching, game consumption experience to our fans” across broadcast, direct-to-consumer platforms, social media, and websites.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments during its inaugural season broadcast. The initiative targets four key NBA markets: Los Angeles, New York, Philadelphia, and Memphis, with positions available between October 24 and 31, 2025.
According to Victoria McBryde, Talent Creative Producer at NBA on Prime, the streaming service seeks candidates with “a great eye for capturing meaningful moments” and “experience covering live sporting events,” with NBA experience considered advantageous.
The job postings describe the roles as gig positions requiring creators to capture both vertical and horizontal video clips using iPhones. The content will focus on live game action, fan and arena excitement, as well as game day integrations and performances. Applicants must live in the local market in which they are applying.
This hiring push aligns with Amazon’s expanding NBA presence, following its 11-year media rights deal that includes broadcasting 67 regular-season games and the NBA Cup. The streaming giant has recently formalized a new five-year partnership with the league, focusing on technology innovation.
Those interested can apply via the following links: Los Angeles, New York City, Philadelphia, and Memphis.
NBA and Social Media Engagement
The hiring initiative comes as recent research highlights the NBA’s dominance in social media performance. According to a recent STN Digital report, NBA teams maintain the largest social media presence among major U.S. sports leagues, with the average team boasting 16.6 million followers, outpacing the averages of the NFL (9.1 million), MLB (5.2 million), and NHL (3 million).
The Los Angeles Lakers (63.8M followers) and Golden State Warriors (62M followers) lead all professional sports teams in social following, with the Lakers generating 45.5K engagements per post, nearly double the Warriors’ 24.5K.
While Instagram drives the most engagement for NBA content, with 38 of the top 50 league posts, TikTok delivers the highest engagement on individual team accounts. The NFL exhibits a distinct pattern, with TikTok accounting for 39 of the top 50 posts, averaging 1.4 million engagements per post.
New Stats Enhance Fan Experience
Concurrent with these creator-focused initiatives, the NBA announced the introduction of four new statistics through its partnership with Amazon Web Services to enhance fan engagement. These include defensive box scores, shot difficulty measurements, player gravity metrics, and an AI-powered “play finder” that analyzes player movements during possessions.
The “NBA Inside the Game” initiative will make these metrics available to fans during live games through the league’s website and broadcast partners, including Amazon Prime Video.
Ken DeGennaro, the NBA’s Executive VP for Media Operations and Technology, confirmed that the league is investing in technology “to bring a better game watching, game consumption experience to our fans” across broadcast, direct-to-consumer platforms, social media, and websites.
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