WME has signed Maggie Sellers Reum, founder and host of the business podcast “Hot Smart Rich” and the recipient of a seven-figure strategic investment from Steven Bartlett’s FlightStory, for representation in all areas, per The Hollywood Reporter.

The agency will look to expand business opportunities for Sellers Reum across media content, brand partnerships, digital and new ventures. “Hot Smart Rich” has earned more than 8 million views and an online following of around 1 million. FlightStory, the media and investment company Bartlett co-founded, made its investment in Sellers Reum and the podcast in 2025.

Sellers Reum will continue to be represented by Katie Sellers for management and by Align PR, and will maintain her business partnerships with Bartlett, FlightStory and Steven.com.

A Podcast Built Around Investing

The podcast features conversations with founders, investors, creators and cultural tastemakers. Guests have included Bartlett, author and podcaster Mel Robbins, actress and model Molly Sims, and YouTuber and actress Claudia Sulewski. The show centers on female ambition and on helping women build wealth, ownership and influence, with a focus on consumer startups, angel investing and venture capital.

Sellers Reum founded HSR in June 2023 after building an audience on TikTok with content about angel investing and private-market consumer investing. She also co-founded HSR Ventures, an early-stage consumer syndicate whose portfolio includes Sydecar, De Soi, Mixlab, Upkeep Beauty and Ohza. Before HSR, she worked as a startup operator, entertainment executive and corporate venture investor, including as head of artist development and brand strategy at Electric Feel Entertainment and as co-founder of PlayWRK, which partnered with 10K Projects to power 10K Ventures.

After her own experiences with endometriosis and polyendocrine metabolic ovarian syndrome (PMOS), Sellers Reum has increasingly directed her investments toward women’s health, backing companies including Bird&Be, Allara Health, BeSound and Evvy. On the podcast, she discusses her health journey and hosts experts on the challenges women face as patients and consumers. Goldman Sachs recognized her as one of the most exceptional entrepreneurs of 2026, and Create & Cultivate named her to its 2026 100 list.

WME’s Podcast and Creator Push

The signing extends a run of creator and podcast additions at WME this year. In October, the agency signed Raj Shamani, host of “Figuring Out with Raj Shamani,” for representation across all areas and territories outside India. It signed 120-million-subscriber YouTuber Alejo Igoa in July and fashion creator Jayda Cheaves in June.

WME has also built operational infrastructure for clients who run their own media businesses. In October, it introduced Creator Labs, a unit within its Digital Division that handles channel management, content syndication and related operations for podcasters and creators, alongside an investment in video strategy company Astra Media.

“Our clients now own their distribution, so how does the role of an agent change?” Ben Davis, co-head of WME’s digital group, asked at the time.

WME’s podcast roster already includes Bartlett’s “The Diary of a CEO,” according to a Forbes report on major talent agencies taking on more podcasters as live tours and brand partnerships extend the business beyond audio. Sarah Mathews, a creator and digital talent agent at rival UTA, told Forbes that podcasters “own their audience directly and built their business upon that direct relationship.”

The FlightStory backing connects Sellers Reum to Bartlett’s wider holding company. Steven.com, which houses FlightStory alongside FlightCast and FlightFund, closed an eight-figure round at a $425 million valuation in October 2025, led by Slow Ventures and Apeiron Investment Group. Bartlett has described his goal for the company as building “the Disney of the Creator Economy.”

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