Alejo Igoa, a Latin digital creator with 120 million YouTube subscribers, has signed with WME for worldwide representation across all areas, per Variety. The 29-year-old Argentine did not previously have representation.

WME will work with Igoa to expand his touring, media, and digital content businesses while building out brand partnerships, books, ventures, and licensing verticals.

Igoa’s YouTube channel centers on high-energy, family-friendly content built around 24-hour survival challenges, pranks, and elaborate experiments, typically filmed with a recurring cast of friends, family members, and other creators. His most-viewed video has drawn more than 136 million views. Beyond YouTube, he counts 15 million Instagram followers and 6.9 million on TikTok.

Igoa moved into live events this year, debuting “El Show de Alejo Igoa” in April 2026 with seven sold-out performances at Buenos Aires’ Movistar Arena in front of more than 70,000 people. He also became the first Latin creator to receive YouTube’s “Red Diamond Creator Award,” given for surpassing 100 million subscribers, and picked up two Guinness World Records this year: most subscribers for a Spanish-language YouTube channel and most subscribers for a Spanish-language entertainment channel.

The signing extends a run of high-profile creator additions to WME’s Latin talent roster, which the agency positions as the leading global representation shop for the category, with clients including Anitta, Becky G, Bizarrap, Camila Cabello, Carín León, J Balvin, Maluma, Natanael Cano, Pitbull, Shakira, and Tainy.

It also follows a separate WME signing in the influencer space. In June, fashion creator Jayda Cheaves joined WME after departing The Team, the agency formerly known as Wasserman, where she had signed only months earlier before the firm rebranded amid a sales process. As with Igoa, WME’s stated goal for Cheaves is to convert an existing social media following into broader consumer and entertainment opportunities.

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