Strategy

How AI Search Is Redefining Creator Value for Brands, According to Deloitte Digital’s Jenny Kelly

When Deloitte Digital‘s content practice pulled discoverability data for a brand client, one result stood out:...

Tech

Flinque’s Ashish Gupta Says Influencer Marketing Isn’t Broken. The Way Brands Measure It Is 

When Ashish Gupta ran influencer campaigns for a SaaS client, a YouTube creator with more than...

Influencer

YouTube Creator Alejo Igoa Signs With WME

Alejo Igoa, a Latin digital creator with 120 million YouTube subscribers, has signed with WME for...

Brand

Lowe’s Partners With MrBeast to Launch In-Store Kids Club Workshops This Summer

Lowe’s is bringing YouTube creator MrBeast (Jimmy Donaldson) into its stores this summer through a new...

Influencer

iShowSpeed Anime Series in Development at Big Shot Pictures, ‘One Piece’ Showrunner Matt Owens to Write

YouTube creator iShowSpeed is set to star in an anime-style series in development at Big Shot...

Tech

YouTube Creator Partnerships API Comes to India Through Qoruz Integration

Qoruz, a creator intelligence and collaboration platform, has integrated YouTube’s Creator Partnerships API, becoming one of...

Influencer

Journalist & YouTube Creator Johnny Harris Launches Algorithm-Free Journalism Platform Newpress

In February, Emmy-winning journalist and YouTube creator Johnny Harris launched Newpress, a community-driven platform designed to...

Influencer

Beast Industries Acquires Fintech Step To Add Financial Services To Creator Platform

Beast Industries, the company founded by YouTube creator Jimmy Donaldson (MrBeast), has acquired Step, a financial...

Commentary

YouTube Creator Partnerships Require 90-Day Attribution Windows, Analysis Reveals

AI-powered creator advertising platform Agentio analyzed more than 10,000 YouTube creator integrations to determine optimal strategies...

Influencer

YouTube Creator Cleo Abram Signs With UTA For Representation

Emmy-nominated digital content creator Cleo Abram has signed with UTA for representation.  According to The Hollywood...

Talent Collectives

YouTube Creator Topper Guild To Be Repped By WME

YouTube creator Topper Guild, 22, has signed with William Morris Endeavor (WME) for representation in all...

Influencer

MrBeast Hires Tech Veteran To Lead Brand Partnership Strategy

YouTube creator Jimmy Donaldson, known as MrBeast, has appointed Beau Avril as Senior Vice President and...

Brand

FIFA Unveils Club World Cup Trophy On iShowSpeed Stream

FIFA President Gianni Infantino appeared on YouTube creator iShowSpeed’s livestream to unveil the official Club World...

Influencer

YouTube Creator Luke Nichols Shuts Down ‘Outdoor Boys’ After 10 Years, 15 Million Subscribers

Luke Nichols, creator of the popular “Outdoor Boys” YouTube channel, announced he’s shutting down the channel...

Commentary

The Birth Of Creator IPOs: What Does GigaStar’s $1.3M YouTube Creator Raise Mean For Creator Financing?

YouTube creator Mr. Hand Pay (Jason Boehlke) recently closed a $1.3 million funding round by selling...