Qoruz, a creator intelligence and collaboration platform, has integrated YouTube’s Creator Partnerships API, becoming one of the first companies in India to access the invite-only data infrastructure YouTube unveiled at its 2026 NewFronts.

The Creator Partnerships API gives approved third-party platforms direct access to first-party YouTube data for creators enrolled in the YouTube Partner Program who have enabled data sharing. Available data includes audience demographics, geographic distribution, interest-based signals, and content performance metrics. The API connects to YouTube Studio on the creator side and to Google Ads and Display & Video 360 on the advertiser side.

For Qoruz, the integration allows brands using its platform to access verified audience data directly from YouTube, replacing reliance on self-reported or estimated metrics. The company says brands can use this data to evaluate and shortlist creator partners, assess audience composition, and compare creator performance before activating campaigns.

The integration also connects creator partnerships with paid amplification efforts, enabling more consistent measurement across both organic and paid campaigns.

“Creator marketing has become a core growth channel, but it has largely operated on visible surface-level metrics like followers or engagement rate,” said Praanesh Bhuvaneswar, co-founder and CEO of Qoruz. “Measurement hasn’t kept pace with the scale of investment from brands. With direct access to YouTube’s data layer, we’re able to give brands a clearer view of audience behavior and campaign impact.”

Access to the Creator Partnerships API remains invite-only. YouTube establishes integrations through direct business relationships, with no self-serve path currently available for individual developers, brands, or agencies. CreatorIQ, TRIBE, and Fabulate are among the other platforms that have received access.

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