Bauer Media announced the expansion of its podcast slate and outlined its data-led advertising strategy at Radiocentre’s Tuning In North conference (April 22).

“re:working,” hosted by Tim Campbell MBE, launches May 11 and focuses on careers, business, and personal development. The series will feature guests from entrepreneurship and public life. Campbell stated: “Work and money shape all of our lives, yet most of us are never taught how to navigate them. ‘re:working’ is about cutting through the noise and having honest conversations about the real decisions people face.”

“The Prenup,” hosted by Molly Rainford and Tyler West, launches June 11. The show follows the couple as they discuss modern relationships ahead of their marriage.

Bauer Media Director of Digital, Charlie Brookes, said that Bauer Media Audio connects with more than 61 million listeners weekly across Europe and that the company’s audioXi platform now reaches over 10 million podcast listeners each month.

audioXi uses behavioral and contextual data to target advertising campaigns, moving beyond traditional demographic approaches. The platform also supports cross-channel retargeting, linking audio campaigns with display advertising across devices and listening environments. 

Brookes said the goal is to “reach audiences, not just brands.”

Source: Podcasting Today

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