Tech

Acast Launches First Video Ad Campaigns on Apple Podcasts With State Farm, T-Mobile

Acast has launched the first integrated video advertising campaigns on Apple Podcasts, with State Farm and...

Platform

beehiiv Hires Ainsley Rossitto as Head of Podcasts in Push Beyond Newsletters

beehiiv has hired Ainsley Rossitto as Head of Podcasts as the creator media platform expands its...

Influencer

Fox’s Red Seat Ventures Signs Multiyear Partnership With Comedy Podcast ‘Kill Tony’

Red Seat Ventures, a Fox Corporation creator-led media company, has announced a multiyear partnership with “Kill...

Tech

Bauer Media Launches Two New Podcasts as Platform Tops 10M Monthly Listeners

Bauer Media announced the expansion of its podcast slate and outlined its data-led advertising strategy at...

Tech

Libsyn Signs Five New Exclusive Podcast Partnerships to Expand Creator Portfolio

Liberated Syndication Inc. has announced exclusive hosting and advertising partnerships with five podcasts: “Locked In with...

Strategy

How 8 Episodes a Year Built One of Podcasting’s Most Expensive Advertising Inventories

Acquired, the business history podcast hosted by Ben Gilbert and David Rosenthal, lists its Fall 2029...

Tech

Mercury Podcasts Turns One With a Blunt Message: Downloads Are Not the Point

Independent podcasting has a structural problem. Most networks are built for shows that are already big....

Commentary

More Than Half of Americans Now Listen to Podcasts Monthly, New Data Shows

An estimated 167 million Americans aged 12 and older (58%) listened to or watched a podcast...

Platform

Apple Podcasts Adds Video Support With Dynamic Ad Insertion For Creators

Apple has announced that it will bring a new integrated video podcast experience to Apple Podcasts...

Commentary

Voxtopica Launches Timbre Awards For Public Affairs, Democracy-Focused Podcasts

Podcast agency Voxtopica announced the launch of The Timbre Awards, a podcast awards program recognizing public-interest...

Commentary

Deloitte Sees 2026 Favoring Podcasts Built Around Communities, Video, And Serialized Content

Video podcasts and micro-series combined create new monetization opportunities as audiences shift from passive consumption to...

Strategy

CNN Adds Lemonada Media Video Podcasts To Streaming Service

CNN has launched a streaming partnership with Lemonada Media, bringing video versions of multiple Lemonada podcasts...

Technology

DAX US Partners With DISQO For Real-Time Brand Lift Measurement In Digital Audio

Digital advertising exchange DAX US has partnered with cross-platform measurement company DISQO to provide brand lift...

Platform

Spotify For Creators Is Quietly Rebuilding The YouTube Playbook For Podcasts

Spotify for Creators, the rebranded successor to Anchor and Spotify for Podcasters, is often framed as...

Platform

Netflix Secures Exclusive Video Rights To 15+ iHeartMedia Podcasts Including ‘The Breakfast Club’ And ‘My Favorite Murder’

Netflix and iHeartMedia have announced an exclusive video podcast partnership that brings more than 15 industry...

Commentary

Pre-2020 Podcasts Outperform Newer Shows In Advertiser ROI, Oxford Road Data Reveals

Podcasts launched before March 2020 deliver superior advertiser returns compared to newer shows, according to December...

Agency

CAA To Expand UK Creator Roster Through Agent Hires Or Acquisition

Creative Artists Agency (CAA) is pursuing expansion of its content creator business in the UK through...

Agency

Turning Sound Into Strategy: How Quill Blends Creativity, Data, And Storytelling For Branded Podcasts

When Quill launched in 2018, few companies were thinking about podcasts as a measurable brand asset....

Technology

Arielle Nissenblatt On Curating Podcasts And Expanding The Creator Economy

Arielle Nissenblatt is reshaping how listeners find podcasts and how creators connect with their audiences. As...

Technology

Matriarch Digital Media: A Business Model For Women’s Economic Influence

Matriarch Digital Media, founded in 2016 by Twila Dang (now CEO), produces women-focused content through podcasts,...

Technology

PodRoll Debuts Video Promos In Apple Podcasts

PodRoll, the cross-promotion marketplace for podcasting, has launched Video Promos in Apple Podcasts, expanding its Dynamic...

Technology

Bogdan Bratis: From ‘X Factor’ To Helping Creators Boost Revenue Through Podcasts

Saspod, a Glasgow-based podcast company, is on a mission to connect podcast creators and production technology...

Commentary

How Top Podcasts Are Winning Through Cross-Platform Strategy

Top podcasts are generating significantly more engagement on Instagram than platform averages, while YouTube drives the...

Commentary

Over 50% Of UK Adults Consume Podcasts Monthly, Offering Advertising Opportunities, Research Shows

Podcast consumption in the United Kingdom has achieved mainstream status with 51% of UK adults aged...

Technology

Inside Airship And Wondery’s Partnership To Elevate Historical Podcasts

Podcast production company Airship recently secured a new deal with Wondery, positioning the former’s founder, Lindsay...