Snapchat has rolled out “Place Loyalty,” a new Snap Map feature that ranks users by their frequency of visits to locations they have visited over the past 12 months.

Users who rank in the top 25% of visitors to a given location receive a tiered badge: gold for the top 1%, silver for the top 10%, and bronze for the top 25%. For brands and chains, Snapchat aggregates visits across all locations to count toward a user’s ranking. Rankings are visible only to the individual user, though shareable stickers allow them to post their status to other platforms or with friends. Users must opt into location sharing with Snapchat to access the feature.

Snap Map, which launched in 2017, has grown to more than 435 million monthly active users, according to Snapchat. The platform originally allowed users to view friends’ locations and browse public snaps, and has since expanded to include local discovery tools. 

Place Loyalty is the latest in a series of map-based additions: in 2024, Snapchat introduced Footsteps, which tracks how much of the world a user has explored, and Promoted Places, an advertising product that allows brands to showcase locations on the map.

Place Loyalty’s cross-location visit aggregation for chains and franchises gives brands a new surface for user engagement on the platform. The feature builds on Promoted Places, which already allows brands to advertise directly within Snap Map. Snapchat noted that Place Loyalty rankings are never shared with advertisers and that users retain full control over their location-sharing settings.

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