Tod’s, Bottega Veneta, and Loro Piana ranked as the top three luxury brands in Taiwan by influencer marketing performance in the first quarter of 2026, according to new research from Kolr, a marketing intelligence solution operated by iKala Group. YSL Beauty led the beauty category in the same period.
The findings come from the second edition of Kolr’s Brand Aura Index, a leaderboard that measures influencer marketing performance across Asia’s luxury goods and beauty markets. The index evaluates brands across four dimensions: Exposure, Resonance, Vitality, and Affinity. It draws on more than 6 billion influencer data points across Facebook, YouTube, X, Threads, Instagram, and TikTok.
Luxury Rankings
Tod’s topped the luxury category, followed by Bottega Veneta and Loro Piana. Moynat, Delvaux, Dior, Louis Vuitton, Chanel, Saint Laurent, and Loewe rounded out the top ten. For the purposes of the index, the luxury category covers handbags, leather goods, and fashion apparel brands, and excludes beauty brands.
The top-performing influencer post for Tod’s came from Kevin Zhou (@kevinzhoutw), a celebrity makeup artist with more than 560,000 YouTube subscribers and 1.2 million Facebook followers, whom Kolr describes as one of Taiwan’s leading voices in premium beauty and luxury lifestyle content.
Beauty Rankings
YSL Beauty led the beauty category, ahead of Chanel Beauty and Gucci Beauty. Kate Tokyo, Dasique, Dior Beauty, M·A·C Cosmetics, Cezanne, Prada Beauty, and Canmake completed the top ten.
The most engaged post for YSL Beauty came from Little Orange (@mkkk.429), a musician and lead singer with more than 230,000 Instagram followers. Her post promoting YSL Le Cushion Encre de Peau foundation generated more than 1.8 million views.
Strategy Divergence
The index highlights differences in influencer strategy between prestige and emerging brands. YSL Beauty, Chanel Beauty, and Gucci Beauty built their rankings through long-term partnerships with high-profile influencers, while selectively introducing new faces for key campaigns.
K-beauty label Dasique, ranked fifth in the beauty category, took a different approach, scaling awareness through a high volume of rotating KOCs and micro-influencers. The brand also invested in Threads, where Taiwan ranks as the platform’s second-largest market globally, with nearly 29% of the population using it.
Taiwan’s retail value sales of personal luxury goods reached approximately US$10 billion in 2025, while its beauty and personal care market reached US$6 billion the same year, with projected annual growth of 5% through 2030, according to research cited by iKala.
“The findings show that influencer marketing is evolving, and performance is now driven by more than reach alone,” said Sega Cheng, co-founder and Chairman of iKala. “The brands gaining momentum are those creating culturally relevant campaigns that build authentic, organic connections with audiences.”
Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet pug, Poshna.
Tod’s, Bottega Veneta, and Loro Piana ranked as the top three luxury brands in Taiwan by influencer marketing performance in the first quarter of 2026, according to new research from Kolr, a marketing intelligence solution operated by iKala Group. YSL Beauty led the beauty category in the same period.
The findings come from the second edition of Kolr’s Brand Aura Index, a leaderboard that measures influencer marketing performance across Asia’s luxury goods and beauty markets. The index evaluates brands across four dimensions: Exposure, Resonance, Vitality, and Affinity. It draws on more than 6 billion influencer data points across Facebook, YouTube, X, Threads, Instagram, and TikTok.
Luxury Rankings
Tod’s topped the luxury category, followed by Bottega Veneta and Loro Piana. Moynat, Delvaux, Dior, Louis Vuitton, Chanel, Saint Laurent, and Loewe rounded out the top ten. For the purposes of the index, the luxury category covers handbags, leather goods, and fashion apparel brands, and excludes beauty brands.
The top-performing influencer post for Tod’s came from Kevin Zhou (@kevinzhoutw), a celebrity makeup artist with more than 560,000 YouTube subscribers and 1.2 million Facebook followers, whom Kolr describes as one of Taiwan’s leading voices in premium beauty and luxury lifestyle content.
Beauty Rankings
YSL Beauty led the beauty category, ahead of Chanel Beauty and Gucci Beauty. Kate Tokyo, Dasique, Dior Beauty, M·A·C Cosmetics, Cezanne, Prada Beauty, and Canmake completed the top ten.
The most engaged post for YSL Beauty came from Little Orange (@mkkk.429), a musician and lead singer with more than 230,000 Instagram followers. Her post promoting YSL Le Cushion Encre de Peau foundation generated more than 1.8 million views.
Strategy Divergence
The index highlights differences in influencer strategy between prestige and emerging brands. YSL Beauty, Chanel Beauty, and Gucci Beauty built their rankings through long-term partnerships with high-profile influencers, while selectively introducing new faces for key campaigns.
K-beauty label Dasique, ranked fifth in the beauty category, took a different approach, scaling awareness through a high volume of rotating KOCs and micro-influencers. The brand also invested in Threads, where Taiwan ranks as the platform’s second-largest market globally, with nearly 29% of the population using it.
Taiwan’s retail value sales of personal luxury goods reached approximately US$10 billion in 2025, while its beauty and personal care market reached US$6 billion the same year, with projected annual growth of 5% through 2030, according to research cited by iKala.
“The findings show that influencer marketing is evolving, and performance is now driven by more than reach alone,” said Sega Cheng, co-founder and Chairman of iKala. “The brands gaining momentum are those creating culturally relevant campaigns that build authentic, organic connections with audiences.”
Image source: Kolr
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