iKala Group announced a strategic partnership between its AI influencer marketing platform, Kolr (formerly KOL Radar), and the Japanese influencer marketing platform REECH. The collaboration provides REECH users with access to Kolr’s database of over 300 million influencers across 190 countries.

The integration allows REECH customers to search, analyze, and receive data-driven recommendations for global influencers, addressing growing demand from Japanese brands seeking international expansion opportunities.

According to the companies, recent studies show that nearly 80% of Japanese businesses are either expanding internationally or planning to do so, with more than half identifying market intelligence as their primary challenge abroad.

“REECH’s standing in Japan makes them an invaluable partner, and we are eager to work together to help Japanese businesses thrive internationally,” Sega Cheng, co-founder and CEO of iKala, said in a statement. “This collaboration marks an important milestone in expanding our footprint in Japan.”

REECH hosts one of Japan’s top influencer databases, comprising more than 600,000 domestic profiles. Through the partnership, this domestic strength is now connected to Kolr’s global reach.

Platform Capabilities and Data Analysis

Kolr processes nearly 6 billion social data points monthly across major platforms, including Instagram, YouTube, TikTok, and X. The system recently introduced pre-campaign evaluation features, allowing brands to estimate metrics such as post reach and engagement for selected influencers.

“We will provide world-class search, analysis, and recommendation capabilities optimized for the Japanese market, accelerating the advancement of influencer marketing in Japan,” said Toru Ogasawara, President and CEO of REECH Japan.

iKala’s solutions currently serve more than 1,000 enterprises and 50,000 brands and advertisers worldwide, including Fortune 500 companies.

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