All posts tagged "influencer marketing"
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![Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20400%20240'%3E%3C/svg%3E)
![Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E)
Commentary
Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]
November 25, 2024New research from influencer marketing platform Traackr reveals that creators with smaller audiences consistently generate higher...
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Agency
MOGL Introduces First-Party Data & Insights For Enhanced Targeting And Performance Tracking In Athlete Marketing Campaigns
November 15, 2024As social media platforms reshape marketing strategies, influencer & NIL marketplace MOGL introduces Athlete Audience Insights™,...
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Technology
How Zachary Murray Built the ‘World’s Largest Ad Library’ for Brands with Foreplay
November 11, 2024When marketing teams seek fresh ad inspiration, they often struggle with disorganized screenshots, broken links, and...
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Commentary
How Gen Alpha Feels About Influencer Marketing [REPORT]
November 8, 2024New research published in Humanities and Social Sciences Communications reveals that Gen Alpha’s (aged 10-14) recognition...
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Commentary
Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT]
October 31, 2024New research reveals shifting preferences in video content consumption across generations. According to Traackr’s 2025 US...
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Agency
Why Marketing Veteran Jamie Gutfreund Left Agency Life To Build A Creator Rosetta Stone
October 30, 2024Former Microsoft, Expedia, and Hasbro executive Jamie Gutfreund is challenging traditional approaches to creator marketing with...
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Agency
Why UK Talent Agency BNOC Believes Shared Values Trump Traditional Influencer Marketing Metrics
October 25, 2024BNOC (Big Name on Campus), the UK’s “first values-led,” social-first talent agency, has launched under the...
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Technology
Hypetap Launches Influencer Marketing Technology To Help Brands Optimize Campaigns Through Data Analysis
October 22, 2024Influencer marketing agency Hypetap has unveiled its latest innovation: Hypetap Intelligence. This new data-driven service aims...
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Brand
Germany’s Tourism Board Presented AI Travel Influencer, Facing Backlash From ‘Real’ Influencers, Bloggers
October 21, 2024The German National Tourist Board (GNTB) unveiled Emma, an AI-generated avatar, as its new “interactive brand...
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Commentary
Primetag Introduces Retail Analytics Solution To Boost Influencer Marketing ROI
October 18, 2024Primetag, an analytics and ROI measurement platform for influencer marketing, has launched its Influence to Store...
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Technology
GroupM, Mindshare Unveil Influencer Marketing Tool To Enhance Diversity, Inclusion
October 18, 2024GroupM and Mindshare are launching their Inclusive Influencer tool to increase diversity and inclusion in influencer...
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Technology
2,000 Campaigns Later: Audiencly’s Influencer Marketing Modus Operandi Explained
October 16, 2024Adrian Kotowski is a 24-year-old gaming enthusiast-turned-marketing entrepreneur. While at school, he met friends who did...
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Agency
Havas Lynx Unveils New Healthcare Influencer Strategy
October 15, 2024Healthcare communications agency Havas Lynx is launching a global healthcare influencer offering to drive health outcomes...
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Brand
The Buzz Behind OTH Network’s Black Card 3,000+ Influencers Use
October 9, 2024Fintech platform On The House (OTH) Network is gaining traction in influencer marketing with its AI-powered...
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Agency
Node App’s Founders Reveal Why They Sold The Startup To Dulcedo Group, Discuss AI Matchmaking For Micro-Influencers
October 8, 2024Node App, the brainchild of former social media agency manager Armin Faraji and ex-Google UX designer...
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Technology
iKala KOL Radar Hits Major Milestone In Global Influencer Marketing
October 8, 2024iKala, a Taiwan-based AI solutions provider, announced that its AI-powered influencer marketing platform, KOL Radar, now...
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Commentary
Sustainability And Social Media: Gen Z’s Holiday Shopping Priorities And What Experts Think
October 7, 2024Gen Z is reshaping holiday shopping and companies must adapt to new technologies and marketing strategies...
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Technology
Later’s Dream Team: Industry Veteran Assumes Top Role, Seasoned Exec Climbs The Ranks
October 4, 2024Influencer marketing and social media management solutions provider Later announced two key executive appointments, bolstering its...
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Agency
Two Plus Company Agencies Are Launching An Influencer Marketing Solution For Performance Marketing, Brand Building
October 4, 2024Citizen Relations and Mekanism, two agencies within the Plus Company network, are introducing Performfluence, a new...
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Technology
French B Corp Kolsquare Is Bringing Influencer Marketing Klub To the UK
September 26, 2024Kolsquare, the #1 influencer marketing platform in Europe, is bringing its Influencer Marketing Klub (IMK) to...
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Agency
L’Oréal Vietnam Goes All-In On Influencers By Naming Onefluence As Its Influencer Marketing Agency
September 16, 2024L’Oréal Vietnam appointed WPP’s Onefluence as its full-service influencer marketing agency, signing a three-year retainer agreement. ...
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Commentary
Lower Costs, Higher Engagement: The Truth About Fast-Paced Influencer Marketing [REPORT]
September 12, 2024New research from influencer marketing agency Obviously reveals that quick-turn content creation campaigns can lead to...
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Technology
SARAL Levels The Playing Field For Emerging Brands In Influencer Marketing
September 11, 2024The influencer marketing gold rush has left many small brands in the dust, struggling to compete...
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Technology
FamFluence CEO Jim Silver, SVP Alexa Vogue Share Vision For Family-Oriented Influencer Marketing
September 11, 2024FamFluence Talent Management is a creator agency that exclusively represents family-focused influencers. Led by CEO Jim...
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Commentary
28% Of U.S. Creators Tapped For Political Content: Is This The ‘Influencer Election’? [REPORT]
September 10, 2024A new study by global creator agency Billion Dollar Boy, which surveyed over 4,000 consumers and...
![Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/11/Why-Beauty-and-Fashion-Brands-Are-Shifting-to-Nano-Micro-Influencers-with-Average-Engagement-Rates-REPORT-400x240.png)
![Why Beauty and Fashion Brands Are Shifting to Nano, Micro Influencers with Average Engagement Rates [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/11/Why-Beauty-and-Fashion-Brands-Are-Shifting-to-Nano-Micro-Influencers-with-Average-Engagement-Rates-REPORT-100x100.png)
![How Gen Alpha Feels About Influencer Marketing [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/11/How-Gen-Alpha-Feels-About-Influencer-Marketing-REPORT-400x240.png)
![How Gen Alpha Feels About Influencer Marketing [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/11/How-Gen-Alpha-Feels-About-Influencer-Marketing-REPORT-100x100.png)
![Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/Gen-Z-More-Likely-To-Find-Longer-Videos-Engaging-Than-Millennials-REPORT-400x240.png)
![Gen Z More Likely To Find Longer Videos Engaging Than Millennials [REPORT]](https://www.netinfluencer.com/wp-content/uploads/2024/10/Gen-Z-More-Likely-To-Find-Longer-Videos-Engaging-Than-Millennials-REPORT-100x100.png)
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