Agency

Cheil India Hires Former Reckitt Digital Creative Lead to Run Samsung’s Social and Influencer Marketing

Cheil India has appointed Geetika Chadha as Associate VP of Social and Influencer Marketing for its...

Agency

NewGen Launches AI Content Studio, Names Jordan Carroll as Chief AI Officer

NewGen, a social-first creator and Influencer Marketing agency, has launched “Social AI Studio,” a new service...

Talent Collectives

Creator Talent Agency FARQ Hosts First Event in ‘Collective Influence’ Series Addressing Diversity Gaps in Influencer Marketing

London-based creator talent agency FARQ hosted the first event in a new industry series called “Collective...

Agency

Grindr Appoints SAMY as Global Agency of Record for Influencer Marketing

Grindr has named SAMY its agency of record for U.S. and global Influencer Marketing, following a...

Agency

TSL Media Group Formally Launches Social Makers Agency

TSL Media Group (The Smart Local Media Group) has officially launched Social Makers, formalizing an agency...

Agency

each&everyone Builds Its Sports Offering Around Creator Intelligence and Commercial Growth 

Before a brand commits its budget, influencer and sports marketing agency each&everyone’s proprietary platform predicts what...

Agency

Pirelli Taps Creative Agency We Are Different to Run Social and Influencer Marketing in Australia

Pirelli Australia has appointed independent creative agency We Are Different to lead its social media and...

Commentary

Modash to Launch Free Virtual Festival for Influencer Marketing Professionals

Modash, the Shopify-first Influencer Marketing platform, will host “Return on Influence Festival ‘26,” a free one-day...

Brand

Danish Consumer Group Files Complaint Against Red Bull Over Influencer Marketing to Minors

The Danish Consumer Council has filed complaints with Denmark’s Consumer Ombudsman against Red Bull Denmark, influencer...

Commentary

Kuwait’s New Digital Commerce Law Requires Businesses to Keep Influencer Records for Five Years

Kuwait has enacted a Digital Commerce Law that requires businesses using influencers to retain all records...

Tech

Reign Maker Group and Launchpoint Are Building the Back-End of Enterprise Creator Marketing

Reign Maker Group (RMG) and Launchpoint announced a joint venture in August 2026, pairing Jonathan Chanti‘s...

Commentary

Influencer Marketing Investment Is Outpacing the Infrastructure Built to Manage It, Report Finds

Eighty-nine percent of brands and agencies expect to raise Influencer Marketing spend over the next 12...

Influencer

From Every Side of the Table: Emmy Petit on How Creator Partnerships Should Work 

Emmy Petit describes herself as “an entrepreneur, creator, influencer, Influencer Marketing professional, and consultant,” and insists...

Tech

How Viral Hub’s Co-Founders Turned Their Agency Workflow Into an Operating System for Influencer Agencies

Rafi Lieberman is the co-founder of Viral Hub Marketing, a U.S.-based Influencer Marketing and UGC agency...

Commentary

Belgium Introduces Bill to Regulate Influencer Marketing, Ban Counterfeit Product Promotion

A draft bill introduced in the Belgian Chamber of Representatives on August 27 would require influencers...

Strategy

NYC Mayor Mamdani’s City Hall Built a 200-Plus Creator Network, Report Finds

New York City’s mayoral administration has formalized a standing network of more than 200 influencers who...

Talent Collectives

Global Brands Are Comparing Notes to Solve Influencer Marketing’s Toughest Problems

Kerry Meakins spent four years running marketing at one of the UK’s leading influencer agencies. The...

Tech

Later Folds Mavely Into Single Brand as Creator Payouts Top $300M

Later has surpassed $300 million in cumulative creator payouts as revenue more than doubled over the...

Tech

JetBrains Spinout Kineto Launches an AI Agent for Operational Work Behind Influencer Marketing

Kineto, an AI company spun out of JetBrains, has launched Kinetik For Teams, an AI agent...

Commentary

Senators Press Polymarket, Kalshi to Cut Ties With Influencers Who Spread Election Misinformation

U.S. Senators Alex Padilla (D-Calif.) and Mark Warner (D-Va.) sent letters on August 26 to prediction...

Commentary

Why EACA’s New Influencer Council Wants ‘Certified’ in Every European Creator Campaign Brief

Influencer Marketing generates 22% of all complaints against online ads across Europe, with at least half...

Agency

Publicis Sports, Travis Kelce Launch NIL Marketing Venture With 3 Arts Sports

Publicis Sports, the sports and culture marketing arm of Publicis Groupe, and Kansas City Chiefs tight...

Agency

Sundial’s New Creator Agency THEIA Targets Brands Still Running Influencer Marketing as a Campaign Add-On

Sundial Media & Technology Group launched THEIA, a global Influencer Marketing agency, in June 2026, built...

Commentary

CPG Brands Have Built Out Influencer Teams, But Few Reach Leadership Level, Research Finds

Consumer packaged goods companies have staffed Influencer Marketing as a standing function across the industry, but...

Agency

Havas Red Names Joanne Ng Executive Director of Social Practice

Havas Red has promoted Joanne Ng to Executive Director, Social, putting her in charge of the...