Tech

Creator Agency NewGen Launches AI Platform to Help Brands Scale Creator Campaigns With Compliance Controls

NewGen has launched Multiple, an AI platform designed to help enterprise brands manage creator campaigns with...

Commentary

Creator Economy Job Radar – May 5, 2026 – Nintendo, 2K Games, and Kraken Lead Hiring as Gaming, Crypto, and Beauty Brands Scale Creator Programs

Creator Economy and Influencer Marketing hiring spans gaming publishers, crypto platforms, talent management firms, social commerce...

Tech

Upfluence’s Co-CEO Says Influencer Marketing’s Revenue Era Has Arrived

For most of its history, Influencer Marketing lived in the PR department, not the revenue team....

Agency

L’Oréal Romania Taps SAMY to Manage Creator Marketing Across All 21 Group Brands

L’Oréal Romania has selected SAMY, a global social-first agency, to manage Influencer Marketing for all 21...

Agency

SAMY Named Barilla’s Global Influencer Marketing Partner

SAMY has secured a global Influencer Marketing partnership with Barilla Group, expanding the social-first agency’s growing...

Commentary

Quiet Luxury Dominates Taiwan Influencer Marketing as Tod’s, Bottega Veneta, and Loro Piana Lead Q1 2026

Tod’s, Bottega Veneta, and Loro Piana ranked as the top three luxury brands in Taiwan by...

Agency

Social-First Creative Agency Uncovered Taps Ex-Coolr Exec Katie Fieldman to Head New Influence Division

Social-first agency Uncovered has appointed Katie Fieldman as Director of Influence, tasking her with leading the...

Tech

SAMY Debuts Proprietary AI Platform to Consolidate Social Media, Influencer Marketing Data

Global social media agency SAMY launched Maia, a proprietary AI-powered platform designed to bring paid social,...

Commentary

Travel & Hospitality Brands Scale Creator Programs at Fastest Rate Across European Sectors, Research Finds

Travel and hospitality brands across Europe and the UK recorded the highest rate of creator program...

Tech

Later Appoints Tech Veteran Mohsin Hussain as CTO to Accelerate AI Development

Influencer Marketing company Later has named Mohsin Hussain as Chief Technology Officer, bringing in a seasoned...

Commentary

BBB National Programs Launches Creator Certification Program to Boost Influencer Marketing Transparency

The Institute for Responsible Influence (IRI), an initiative housed within BBB National Programs’ Center for Industry...

Tech

InfluenConnect™ Wants to Be the Skyscanner of Global Influencer Marketing

When a global brand wants to book an influencer in Japan or Singapore, it often doesn’t...

Commentary

Make It Cool, Then Scale? 21 Experts on How Creator Tier Sequencing Really Works

Influencer Marketing is becoming more structured as brands shift from reach-based campaigns to systems designed to...

Agency

Pulse Advertising Named Global Influencer Marketing Agency for EV Brand Polestar

Pulse Advertising has secured the global influencer marketing remit for Swedish electric vehicle brand Polestar following...

Commentary

Creator Economy, Influencer Marketing, and Social Media Events to Watch in May 2026

May 2026 brings a dense stretch of conferences and summits targeting marketing professionals, platform practitioners, content...

Agency

Digital Voices Founder Jennifer Quigley-Jones on Why She Sold: Indie Influencer Agencies Are Running Out of Road

Influencer Marketing has moved from a test budget to a core media channel. According to Jennifer...

Commentary

Open Sauce Returns to San Francisco in July 2026 With Creator Lineup and Industry Day Summit

Open Sauce, a technology and creator festival, is scheduled to return to the San Francisco Bay...

Influencer

B2B Influencer Marketing Has Been Measured Wrong All Along, Says Kudos Narratives Founder Margo Laz

B2B brands have spent years applying consumer-influencer logic to professional platforms, chasing follower counts, celebrating viral...

Agency

How Ahmad Mahmood Built a MENA Influencer Agency on Peer Trust, Not Pitch Decks

Most influencer agencies sell access to creators. Ahmad Mahmood started as one, and he argues that...

Agency

Clark Influence’s Marie-Josée Cadorette: If Influencer Marketing Isn’t Working, the Plan Was Wrong

When brands say Influencer Marketing hasn’t delivered, Marie-Josée Cadorette has a ready diagnosis.  “If it hasn’t...

Tech

Basa’s Adam Schlossman: Creator Marketing’s Biggest Problem Isn’t Discovery, It’s What Comes After

Adam Schlossman believes Influencer Marketing has matured into a core media channel, but the operational infrastructure...

Tech

Is Influencer Marketing Ready for Performance Discipline? Jeremy Grinacoff Makes the Case for Infrastructure

A senior marketer at a multi-billion-dollar brand recently described their influencer program to Jeremy Grinacoff. The...

Agency

India’s Concept Group Enters Influencer Marketing With Puzzle Media Launch

Concept Group, an Indian independent agency network, has launched Puzzle Media, a dedicated Influencer Marketing vertical...

Agency

re:act: Tom Stone’s Social-First Agency Built to Align Creators, Creative, and Paid Media

Tom Stone believes many brands misunderstand how social media actually works. After years of working in...

Agency

How Dubai Agency Yamammi Is Building Creator Infrastructure for Luxury and D2C Brands

Yamammi, a Dubai-based Influencer Marketing and UGC (user-generated content) agency founded in 2024, was created to...