All posts tagged "influencer marketing"
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Talent Collectives
AiMCO Awards Opens 2026 Entries, Adds Categories and Moves to Sydney’s Roundhouse
August 6, 2026The Australian Influencer Marketing Council (AiMCO) has opened entries for the 2026 AiMCO Awards, with the...
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Commentary
Influencer Marketing Budgets Rise as Follower Count Loses Its Grip on Discovery, Report Finds
August 3, 2026More than 75% of marketers say their Influencer Marketing budgets increased over the past year, while...
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Tech
Former Talent Manager Builds Software to Cut Creator Research Time Without Replacing Managers
August 3, 2026James Dever spent four years working inside Influencer Marketing, from talent management to running campaigns directly...
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Commentary
European Association of Communications Agencies Launches Pan-European Council to Standardize Influencer Marketing Rules
July 30, 2026The European Association of Communications Agencies (EACA) is rolling out a three-part program aimed at tightening...
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Tech
Out2Win Launches AI Infrastructure to Make Athlete-Influencer Marketing Scalable
July 28, 2026Athlete-Influencer Marketing has become one of advertising’s fastest-expanding categories, but running campaigns at scale has remained...
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Tech
Scoop’s Vivian Gomez on Why Influencer Marketing Needs a New Operating System
July 27, 2026Vivian Gomez spent 14 years scaling consumer technology & SaaS platforms before he looked at Influencer...
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Brand
Gymshark Faces Proposed Class Action Over Alleged Undisclosed Influencer Marketing
July 22, 2026Gymshark is facing a proposed class action in the U.S. District Court for the Southern District...
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Commentary
UK Parliament to Weigh Curbs on Gambling Influencer Marketing as Youth Exposure Data Mounts
July 21, 2026The House of Lords will debate reducing gambling harm among young people on July 23, with...
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Agency
WPP Names Ogilvy’s EMEA Influence Chief to Network-Wide Role
July 21, 2026WPP has appointed Imogen Coles, who has led Influencer Marketing for Ogilvy across Europe, the Middle...
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Commentary
Italy’s Greenwashing Rules Set to Take Effect for Influencer Marketing on September 27
July 17, 2026New European Union rules targeting unsubstantiated environmental claims will apply to Influencer Marketing campaigns starting September...
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Commentary
EU to Target Influencer Marketing of Weight-Loss Jabs, Cosmetic Surgery
July 9, 2026The European Union is preparing to strengthen rules governing what influencers can promote online, with weight-loss...
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Commentary
Italy’s Influencer Market Grows to €425M as Celebrity Pay Falls for a Third Straight Year
July 3, 2026Influencer Marketing spending in Italy will reach €425 million in 2026, up 10.4% from €385 million...
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Commentary
UK Department for Education Spent Over £700,000 on Influencer Marketing in Two Years
July 2, 2026The UK Department for Education (DfE) has spent more than £700,000 on Influencer Marketing over the...
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Commentary
Creative Quality Drives Nearly Half of All Incremental Advertising Sales, Research Finds
June 23, 2026Creative impact accounts for nearly 50% of incremental sales generated by advertising, making it the single...
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Agency
Clark Influence Grows Toronto Team With Four New Hires Amid Creator Marketing Expansion
June 19, 2026Clark Influence has added four staff members to its Toronto office, expanding its client services and...
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Tech
Tribe Dynamics Veterans Launch Kin to Bring AI Into Influencer Relationship Management
June 18, 2026Five Tribe Dynamics veterans have launched Kin, an AI-powered Influencer Marketing platform designed to help beauty...
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Agency
Later Appoints HR Exec Dena Upton as Chief People Officer Amid Expansion
June 11, 2026Later has appointed Dena Upton as Chief People Officer, expanding its executive leadership team as the...
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Agency
Brands Are Quietly Killing Their Own Influencer Campaigns From the Inside, Says Outloud Group’s Bradley Hoos
June 4, 2026Brands that underperform in Influencer Marketing rarely have a creator problem. More often, the obstacle is...
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Agency
Fluent Inc. Enters Creator Marketing With Trevant, a Performance-Driven Agency
June 3, 2026Fluent, Inc. has launched Trevant, an Influencer Marketing agency built to connect creator programs to revenue...
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Tech
Collabios Built a European Creator Marketplace Around the Laws Most Brands Haven’t Read
June 3, 2026When a European influencer campaign violates local disclosure law, the fine usually lands on the brand....
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Agency
Uncovered Launches Influence Division to Solve the Creator Campaign Problem It Says Most Agencies Miss
May 28, 2026Brands now know Influencer Marketing works. The problem, according to Nina Landale, is that almost no...
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Agency
Travel Influencer Agency Anorak Builds Out Social Division After Landing Carrefour Voyages
May 22, 2026Anorak Travel, the Montreal-based Influencer Marketing and content creation agency focused on the travel and tourism...
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Tech
Linqia, AirOps Launch Influencer Marketing Solution Targeting AI Search Visibility
May 21, 2026Linqia, an Influencer Marketing agency, and AirOps, an AI search platform, announced a partnership to deliver...
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Tech
Fohr’s Bet That Influencer Marketing Can Be as Predictable as Any Other Media Buy
May 19, 2026Every time Fohr ran an influencer campaign, it felt like a trip to the casino. Bets...
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Commentary
For Practitioners, By Practitioners: Influencer Marketing Infrastructure Is About More Than Just Scale
May 19, 2026What happens when the influencer industry starts to scale based on technology that was not built...
