Tech

Can AI Fix Influencer Marketing’s Execution Problem? Infloso AI Founder Utkarsh Khandelwal Thinks So

Utkarsh Khandelwal believes most marketing technologies misunderstand the real problem they are trying to solve. “People...

Tech

Later CEO Scott Sutton Breaks Down How Later 360 Unifies Creator Marketing Measurement

Influencer Marketing company Later is positioning its newest product as a shift in how enterprise brands...

Tech

Nick Lawton On Building SideShift Into A High-Volume UGC Engine

For years, Influencer Marketing operated on the basis that audience size determined value. Brands concentrated budget...

Talent Collectives

AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit

For years, Influencer Marketing in Australia has carried two competing reputations: fast-growing and commercially powerful, yet...

Tech

Spotter Showcase 2026 To Make The Case For ‘Creator TV’ As Brand Marketing’s Next Frontier

Spotter will host its second annual Spotter Showcase on March 4 in New York City, bringing...

Tech

Brand Marketers Can’t See Where Their Influencer Budgets Go. And They’re Running Out Of Patience

A new ANA study finds that a majority of marketers lack full visibility into how Influencer...

Brand

Dick’s Sporting Goods Doubles Down On Creator Program Amid Growing Demand For Sports Storytelling

Dick’s Sporting Goods received 10,800 applications for its Varsity Team creator program in 2026 (up from...

Tech

Later Unveils Unified Influencer Marketing Analytics Platform With Sales Tracking

Influencer Marketing company Later has launched Later 360, a reporting suite that consolidates Influencer Marketing data,...

Commentary

Measuring What Matters: 41 Professionals On The Tools, Frameworks, And Gaps Defining Creator Performance

Influencer Marketing is no longer fighting for budget. It’s fighting for proof.  U.S. brands were projected...

Strategy

Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026

Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to...

Brand

American Eagle Launches Points-Based Creator Program To Scale Influencer Marketing Beyond One-Off Campaigns

American Eagle has introduced a nationwide creator ambassador program designed to move beyond traditional one-off campaign...

Talent Collectives

How The U.S. Creator Certification Program Aims To Standardize Trust In Influencer Marketing

As creator marketing becomes a core pillar of U.S. advertising strategy, the systems governing trust, transparency,...

Agency

Former Disrupt MD Stevie Johnson Named Head Of Omnicom Media’s UK Influencer Marketing Unit

Omnicom Media Group has appointed Stevie Johnson as Head of Creo in the UK, a newly...

Agency

Building Influencer Marketing From The Inside Out: How Jeremy Barbara Is Rethinking The Agency Model

Jeremy Barbara is the founder of InHouse Influencer Marketing, a New York-based consultancy launched in late...

Tech

Creator Marketing Platform GRIN Shifts To Self-Serve Access With Month-To-Month Pricing

GRIN has launched instant, self-serve access to its creator management platform, eliminating demos, annual contracts, and...

Brand

Thailand Tourism Authority Activates Co-Creator Initiative With 20+ Influencers Across 10 Markets

The Tourism Authority of Thailand (TAT) launched the Thailand Co-Creator program with coordinated creator journeys from...

Agency

How Reflect Agency Is Embedding Diversity & Inclusion Into The Infrastructure Of Influencer Marketing

For Jackie Blake, inclusion in influencer marketing is not a creative add-on or a seasonal campaign...

Commentary

BBB National Programs Launches Creator Certification Program To Address Trust Crisis In Influencer Marketing

BBB National Programs has launched a new creator certification initiative amid increased scrutiny of influencer marketing...

Agency

Gushcloud Acquires Majority Stake In UAE Talent Firm TalentPlus, Eyes MENA Expansion

Singapore-based creator and IP management and licensing company Gushcloud International has completed a majority acquisition of...

Commentary

CreatorIQ Survey Finds Creator Pay Skews To Top Tier Despite Rising Influencer Marketing Spend

Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across...

Agency

Creator Agency NewGen Wins Curaleaf Influencer Marketing Account To Combat Medical Cannabis Stigma

NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing...

Commentary

Global Creator Economy Regulation: What Is Scheduled For 2026

A growing set of national and regional regulations is set to affect influencer marketing, digital advertising,...

Agency

StreetTalk Names Former Tinuiti Exec Jesse Eisenberg CEO To Expand Street-Interview Content Agency

StreetTalk, a creative agency specializing in street-interview video content, has appointed Jesse Eisenberg as Chief Executive...

Agency

Ellie Hooper On How The Goat Agency Turned Influencer Marketing Into A Measurable Media Strategy

Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline...

Technology

Inside HypeAgent: How HypeAuditor Is Turning Influencer Data Into A Conversational AI Co-Worker

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according...