All posts tagged "influencer marketing"
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Influencer
From Every Side of the Table: Emmy Petit on How Creator Partnerships Should Work
September 9, 2026Emmy Petit describes herself as “a creator, influencer, Influencer Marketing professional, and consultant,” and insists none...
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Tech
How Viral Hub’s Co-Founders Turned Their Agency Workflow Into an Operating System for Influencer Agencies
September 4, 2026Rafi Lieberman is the co-founder of Viral Hub Marketing, a U.S.-based Influencer Marketing and UGC agency...
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Commentary
Belgium Introduces Bill to Regulate Influencer Marketing, Ban Counterfeit Product Promotion
September 4, 2026A draft bill introduced in the Belgian Chamber of Representatives on August 27 would require influencers...
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Strategy
NYC Mayor Mamdani’s City Hall Built a 200-Plus Creator Network, Report Finds
September 3, 2026New York City’s mayoral administration has formalized a standing network of more than 200 influencers who...
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Talent Collectives
Global Brands Are Comparing Notes to Solve Influencer Marketing’s Toughest Problems
September 2, 2026Kerry Meakins spent four years running marketing at one of the UK’s leading influencer agencies. The...
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Tech
Later Folds Mavely Into Single Brand as Creator Payouts Top $300M
September 2, 2026Later has surpassed $300 million in cumulative creator payouts as revenue more than doubled over the...
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Tech
JetBrains Spinout Kineto Launches an AI Agent for Operational Work Behind Influencer Marketing
August 31, 2026Kineto, an AI company spun out of JetBrains, has launched Kinetik For Teams, an AI agent...
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Commentary
Senators Press Polymarket, Kalshi to Cut Ties With Influencers Who Spread Election Misinformation
August 28, 2026U.S. Senators Alex Padilla (D-Calif.) and Mark Warner (D-Va.) sent letters on August 26 to prediction...
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Commentary
Why EACA’s New Influencer Council Wants ‘Certified’ in Every European Creator Campaign Brief
August 26, 2026Influencer Marketing generates 22% of all complaints against online ads across Europe, with at least half...
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Agency
Publicis Sports, Travis Kelce Launch NIL Marketing Venture With 3 Arts Sports
August 19, 2026Publicis Sports, the sports and culture marketing arm of Publicis Groupe, and Kansas City Chiefs tight...
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Agency
Sundial’s New Creator Agency THEIA Targets Brands Still Running Influencer Marketing as a Campaign Add-On
August 18, 2026Sundial Media & Technology Group launched THEIA, a global Influencer Marketing agency, in June 2026, built...
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Commentary
CPG Brands Have Built Out Influencer Teams, But Few Reach Leadership Level, Research Finds
August 17, 2026Consumer packaged goods companies have staffed Influencer Marketing as a standing function across the industry, but...
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Agency
Havas Red Names Joanne Ng Executive Director of Social Practice
August 14, 2026Havas Red has promoted Joanne Ng to Executive Director, Social, putting her in charge of the...
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Talent Collectives
Digital Brand Architects Acquires Talent Management Firm V1sion Ventures
August 14, 2026The talent management company Digital Brand Architects (DBA) is acquiring V1sion Ventures, a boutique talent-management firm...
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Technology
Ulkaa’s Rahul Gayakwad Believes AI Agents Could Solve Influencer Marketing’s Scaling Problem
August 10, 2026When Rahul Gayakwad wanted to understand why influencer campaigns kept breaking down, he sent the same...
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Tech
Cleverbridge Launches Influencer Marketing Offering Powered by Later
August 10, 2026Cleverbridge, a global commerce partner and digital reseller for software and SaaS companies, announced a new...
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Tech
Fabulate Raises $4.5M as APAC Influencer Marketing Platform Hits $84.5M Valuation
August 10, 2026Fabulate, an Influencer Marketing and technology platform operating across the Asia-Pacific region, has raised $4.5 million...
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Talent Collectives
AiMCO Awards Opens 2026 Entries, Adds Categories and Moves to Sydney’s Roundhouse
August 6, 2026The Australian Influencer Marketing Council (AiMCO) has opened entries for the 2026 AiMCO Awards, with the...
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Commentary
Influencer Marketing Budgets Rise as Follower Count Loses Its Grip on Discovery, Report Finds
August 3, 2026More than 75% of marketers say their Influencer Marketing budgets increased over the past year, while...
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Tech
Former Talent Manager Builds Software to Cut Creator Research Time Without Replacing Managers
August 3, 2026James Dever spent four years working inside Influencer Marketing, from talent management to running campaigns directly...
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Commentary
European Association of Communications Agencies Launches Pan-European Council to Standardize Influencer Marketing Rules
July 30, 2026The European Association of Communications Agencies (EACA) is rolling out a three-part program aimed at tightening...
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Tech
Out2Win Launches AI Infrastructure to Make Athlete-Influencer Marketing Scalable
July 28, 2026Athlete-Influencer Marketing has become one of advertising’s fastest-expanding categories, but running campaigns at scale has remained...
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Tech
Scoop’s Vivian Gomez on Why Influencer Marketing Needs a New Operating System
July 27, 2026Vivian Gomez spent 14 years scaling consumer technology & SaaS platforms before he looked at Influencer...
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Brand
Gymshark Faces Proposed Class Action Over Alleged Undisclosed Influencer Marketing
July 22, 2026Gymshark is facing a proposed class action in the U.S. District Court for the Southern District...
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Commentary
UK Parliament to Weigh Curbs on Gambling Influencer Marketing as Youth Exposure Data Mounts
July 21, 2026The House of Lords will debate reducing gambling harm among young people on July 23, with...
