Commentary

Creative Quality Drives Nearly Half of All Incremental Advertising Sales, Research Finds

Creative impact accounts for nearly 50% of incremental sales generated by advertising, making it the single...

Agency

Clark Influence Grows Toronto Team With Four New Hires Amid Creator Marketing Expansion

Clark Influence has added four staff members to its Toronto office, expanding its client services and...

Tech

Tribe Dynamics Veterans Launch Kin to Bring AI Into Influencer Relationship Management

Five Tribe Dynamics veterans have launched Kin, an AI-powered Influencer Marketing platform designed to help beauty...

Agency

Later Appoints HR Exec Dena Upton as Chief People Officer Amid Expansion

Later has appointed Dena Upton as Chief People Officer, expanding its executive leadership team as the...

Agency

Brands Are Quietly Killing Their Own Influencer Campaigns From the Inside, Says Outloud Group’s Bradley Hoos

Brands that underperform in Influencer Marketing rarely have a creator problem. More often, the obstacle is...

Agency

Fluent Inc. Enters Creator Marketing With Trevant, a Performance-Driven Agency

Fluent, Inc. has launched Trevant, an Influencer Marketing agency built to connect creator programs to revenue...

Tech

Collabios Built a European Creator Marketplace Around the Laws Most Brands Haven’t Read

When a European influencer campaign violates local disclosure law, the fine usually lands on the brand....

Agency

Uncovered Launches Influence Division to Solve the Creator Campaign Problem It Says Most Agencies Miss

Brands now know Influencer Marketing works. The problem, according to Nina Landale, is that almost no...

Agency

Travel Influencer Agency Anorak Builds Out Social Division After Landing Carrefour Voyages

Anorak Travel, the Montreal-based Influencer Marketing and content creation agency focused on the travel and tourism...

Tech

Linqia, AirOps Launch Influencer Marketing Solution Targeting AI Search Visibility

Linqia, an Influencer Marketing agency, and AirOps, an AI search platform, announced a partnership to deliver...

Tech

Fohr’s Bet That Influencer Marketing Can Be as Predictable as Any Other Media Buy  

Every time Fohr ran an influencer campaign, it felt like a trip to the casino. Bets...

Commentary

For Practitioners, By Practitioners: Influencer Marketing Infrastructure Is About More Than Just Scale  

What happens when the influencer industry starts to scale based on technology that was not built...

Commentary

India’s Influencer Marketing Industry Estimated at $400M as Regional Creators Reshape Brand Strategy

India’s Influencer Marketing sector reached an estimated ₹3,000 to 3,500 crore ($353 million to $412 million)...

Commentary

B2B Creator Vetting: 30 Experts on Why Audience Quality Beats Reach  

B2B Influencer Marketing is becoming a more formal part of brand strategy, but creator selection remains...

Commentary

Enterprise FMCG Brands Treat Influencer Marketing as a Tactical Add-On Despite Heavy Spending, Report Finds

A majority of enterprise fast-moving consumer goods (FMCG) brands continue to treat Influencer Marketing as a...

Tech

Creator Agency NewGen Launches AI Platform to Help Brands Scale Creator Campaigns With Compliance Controls

NewGen has launched Multiple, an AI platform designed to help enterprise brands manage creator campaigns with...

Commentary

Creator Economy Job Radar – May 5, 2026 – Nintendo, 2K Games, and Kraken Lead Hiring as Gaming, Crypto, and Beauty Brands Scale Creator Programs

Creator Economy and Influencer Marketing hiring spans gaming publishers, crypto platforms, talent management firms, social commerce...

Tech

Upfluence’s Co-CEO Says Influencer Marketing’s Revenue Era Has Arrived

For most of its history, Influencer Marketing lived in the PR department, not the revenue team....

Agency

L’Oréal Romania Taps SAMY to Manage Creator Marketing Across All 21 Group Brands

L’Oréal Romania has selected SAMY, a global social-first agency, to manage Influencer Marketing for all 21...

Agency

SAMY Named Barilla’s Global Influencer Marketing Partner

SAMY has secured a global Influencer Marketing partnership with Barilla Group, expanding the social-first agency’s growing...

Commentary

Quiet Luxury Dominates Taiwan Influencer Marketing as Tod’s, Bottega Veneta, and Loro Piana Lead Q1 2026

Tod’s, Bottega Veneta, and Loro Piana ranked as the top three luxury brands in Taiwan by...

Agency

Social-First Creative Agency Uncovered Taps Ex-Coolr Exec Katie Fieldman to Head New Influence Division

Social-first agency Uncovered has appointed Katie Fieldman as Director of Influence, tasking her with leading the...

Tech

SAMY Debuts Proprietary AI Platform to Consolidate Social Media, Influencer Marketing Data

Global social media agency SAMY launched Maia, a proprietary AI-powered platform designed to bring paid social,...

Commentary

Travel & Hospitality Brands Scale Creator Programs at Fastest Rate Across European Sectors, Research Finds

Travel and hospitality brands across Europe and the UK recorded the highest rate of creator program...

Tech

Later Appoints Tech Veteran Mohsin Hussain as CTO to Accelerate AI Development

Influencer Marketing company Later has named Mohsin Hussain as Chief Technology Officer, bringing in a seasoned...