Agency

Masha Varnavski Shares The Setters Agency’s Formula For Turning Clicks Into Revenue

Masha Varnavski had seen the numbers before. As a senior social media executive at a global...

Commentary

How 9 Business Models Power the Creator Economy’s Path to $500B

What separates creators earning millions annually from those struggling to monetize similar-sized audiences? The answer lies...

Commentary

European Influencer Marketing Budgets Surge As Industry Shifts From Proof-Of-Concept To Scale

European brands are accelerating influencer marketing investments in 2026 while reshaping how they compensate creators and...

Talent Collectives

Australian, UK Influencer Marketing Bodies Form Alliance To Advance Global Standards

The Australian Influencer Marketing Council (AiMCO) and the UK’s Influencer Marketing Trade Body (IMTB) announce a...

Commentary

Adrien Vincent On Decoding France’s Creator Economy With B2B Media SocialRama 

After more than two decades in media, data, and digital advertising, Adrien Vincent decided to tackle...

Agency

Inside Delka Talents’ Rise As A YouTube-First Agency In Influencer Marketing

Gidon Rotteveel is the co-founder of Delka Talents, a YouTube-focused influencer marketing agency operating in the...

Technology

Sprout Social Launches AI Agent To Convert Social Media Data Into Business Intelligence

Sprout Social introduces “Trellis,” a proprietary AI agent that transforms social media data into business insights...

Technology

How ThisThat Turned Social Polls Into A Brand-Lift Platform

When Max Osborne talks about the power of influence, he isn’t speaking in abstractions. A former...

Strategy

Kellogg’s New Influencer Marketing Course Hits Capacity

Northwestern University’s Kellogg School of Management launched a fully-enrolled influencer marketing course this fall, signaling continued...

Agency

Rich Keith Explains Fourth Floor’s Global Model For Creator-Led Game Marketing

Fourth Floor is built on the premise that influencer marketing works best when creators, brands, and...

Commentary

New Data Reveals How Australian Age Groups Differ In Influencer Marketing Engagement

Hypetap Intelligence’s new “Talkin’ to Your Generation” report, released this month, examines how different Australian age...

Commentary

Influencer Marketing M&A Activity Rebounds In 2025 As Industry Consolidates, Per Report

The influencer marketing sector, valued at $44.2 billion globally and growing at a 12.8% compound annual...

Agency

Sambhav Chadha Breaks Down Augmentum Media’s Playbook For Health & Wellness Brands

Augmentum Media was born out of a frustration familiar to anyone scrolling through social media: influencer...

Agency

Creativity Meets Accountability: Raela Aldea Breaks Down 18h08’s Precision Approach To Creator Marketing

In French influencer marketing, where creative flair often outpaces measurable impact, Raela Aldea wants to prove...

Agency

From Montreal To Manhattan: Heylist’s AI-Powered Push To Democratize Influencer Marketing

Heylist, a Montreal-based SaaS (Software as a Service) platform founded in January 2024, solves a critical...

Agency

HYDP’s Transparent Vision: How Thomas Markland Plans To Rebuild Trust In Creator Marketing

When Thomas Markland launched HYDP in 2022, the influencer marketing industry was in what he describes...

Agency

Publicis To Acquire HEPMIL Media Group In Southeast Asian Expansion

Publicis Groupe entered into a definitive agreement to acquire Singapore-based HEPMIL Media Group, expanding the French...

Agency

YKONE Invests In Swiss Talent Agency Atlas, Expands European Presence

YKONE, the global influencer marketing agency focused on luxury brands, acquired a 25% stake in Swiss...

Brand

Treasury Wine Expands Social Soup Influencer Partnership To Three Premium Wine Brands

Australia’s Treasury Wine Estates (TWE) is quadrupling its investment in influencer marketing through an expanded partnership...

Agency

How Paula Bruno Is Building Systems To Measure Real Influence At Intuition Media Group

As influencer marketing matures into an industry driven by data, Paula Bruno is steering Intuition Media...

Commentary

Indie Beauty Brands Redefine Creator Marketing With Community-First Approach

Indie beauty brands are steadily gaining market share in the creator economy through strategic approaches to...

Technology

Sweet Influencers Promotes Liberty Bernal To President And COO, Bridging Franchise And Influencer Marketing Worlds

Sweet Influencers, an AI-powered social media marketing platform, has promoted Liberty Bernal from director of business...

Brand

AG1 Flips the Script: Why This Nutrition Company Is Giving Scientists The Influencer Treatment

Athletic Greens (AG1) announced a new approach to endorsement deals that redirects the spotlight from athletes...

Technology

How Ad Platform ADthlete Uses Technology To Expand NIL Opportunities Beyond Top Athletes

ADthlete, a Dallas-based ad platform launched in April 2025, entered the nearly $2 billion Name, Image,...

Strategy

Wings Group Partners With AnyMind Group To Enhance Influencer Marketing In Indonesia

Wings Group Indonesia, one of the country’s major consumer goods manufacturers, has formed a new partnership...