Later has surpassed $300 million in cumulative creator payouts as revenue more than doubled over the past two years, the Influencer Marketing company announced on September 1. Alongside the milestone, Later said its affiliate commerce network Mavely will now operate under the “Later” name, merging the two businesses into a single platform spanning creator discovery through completed sale.

Later reported 50% revenue growth in the past 12 months. New business increased 142% in Q2 2026, creator campaign activations rose 25% and creator payouts grew 71%, each measured against the same period in 2025, according to the announcement.

The company’s creator-driven shopping activity has also accelerated. Later said 17 people click a creator’s shoppable link on its platform every second on average in 2026 to date, with its figures equating to roughly one purchase for every 17 clicks, or more than 1.4 million clicks and 86,000 sales daily. Affiliate link clicks rose 73% year over year.

Later acquired Mavely in January 2025 in a $250 million deal funded by growth equity investor Summit Partners, buying the affiliate network from Rhyz Inc., a subsidiary of Nu Skin Enterprises. At the time of the acquisition, Mavely’s network of more than 120,000 creators had generated over $1 billion in gross merchandising volume across more than 1,400 brands, including Nike, Lululemon and Old Navy. Mavely’s founding team, including CEO Evan Wray, joined Later’s leadership as part of that deal.

Under the consolidated brand, Later said Mavely’s affiliate data will now feed directly into its campaign recruiting tools, alongside its Creator AEO matching product and EdgeAI predictive intelligence platform. The company said this allows marketers to select creators based on demonstrated sales performance rather than follower count alone.

“Influencer Marketing and affiliate commerce were built as siloed businesses, run by different teams and judged on unrelated goals,” said Scott Sutton, CEO of Later. “Those silos became a barrier to growth for the brands buying it and for the creators earning a living from it. Later’s priority is maximizing both brand growth and creator earnings. Putting Mavely under the Later name explains plainly what we already are: one company that carries a brand from the first piece of creator content to the last click before checkout.”

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