Play.Works announced that Ben Azelart’s creator-led channel on its Connected TV network is expanding to FAST channel distribution on Amazon’s Prime Video and VIZIO’s WatchFree+, widening the reach of the YouTuber’s content into two major ad-supported streaming services.

Azelart, who has built an audience of more than 50 million YouTube subscribers around challenges, pranks, stunts and friend-driven entertainment, joined the Play.Works Network in March. That original deal brought his content to the platform’s broader CTV footprint alongside creators including Rebecca Zamolo, The Royalty Family and Law By Mike. The latest announcement narrows the focus to two specific, high-traffic FAST destinations rather than introducing Azelart to the network for the first time.

“Ben’s content is a perfect fit for FAST and Connected TV, combining massive digital reach with the kind of fun, high-energy viewing that works incredibly well in the living room,” said Jonathan Boltax, CEO of Play.Works, in a press release. “Expanding Ben Azelart’s distribution on Prime Video and WatchFree+ is another important step in our mission to make top creator entertainment available across every major service.”

“My fans mean everything to me, so being able to reach them through Prime Video and WatchFree+ is a huge moment,” Azelart said. “Play.Works really gets what makes creator content special, and I can’t wait for people to feel the energy of my channel.”

The move continues a pattern in the FAST and CTV space, where distributors are betting that established YouTube audiences translate into living-room viewing without requiring new production. A Pixability survey published earlier this year found that 43% of media agencies planned to increase YouTube advertising investment in 2026, while 69% identified greater use of YouTube on television screens for CTV campaigns as the year’s biggest anticipated shift, a trend that lines up with FAST platforms actively courting creators who already carry large subscriber bases.

Play.Works positions itself as the top provider of CTV games and original TV channels, combining its creator programming with a games catalog that includes PAC-MAN, Tetris, Wheel of Fortune and Crossy Road. The company says its channels reach more than 400 million homes through Roku, Amazon Fire TV, Prime Video, LG, Samsung and other major TV platforms across North America, the UK and international markets.

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