Connected TV platform Play.Works has announced the addition of Ben Azelart to its CTV network, bringing the YouTuber’s content to television screens as the platform continues to scale its creator-first distribution model.

Azelart, who has accumulated more than 48 million YouTube subscribers, joins a Play.Works lineup that already includes creators such as Rebecca Zamolo, The Royalty Family, and Law By Mike. His content, centered on challenges, pranks, and friend-driven formats, is now available through the Play.Works Network on CTV.

“Ben is a defining voice in the next generation of entertainment, with a massive audience and a format that keeps viewers coming back. This launch is a major step in expanding our massive creator network with truly global scale on TV,” said Jonathan Boltax, CEO of Play.Works.

The announcement arrives as media agencies report increasing investment in both YouTube and CTV. A November survey by tech company Pixability found that 43% plan to increase YouTube advertising investment in 2026, with agencies identifying increased use of YouTube on TV screens as the biggest anticipated shift of the year.

“This is for everyone who’s been watching from day one. I’m excited to bring Ben Azelart to Connected TV with Play.Works and give fans a new way to watch,” said Azelart.

Play.Works reports reaching more than 400 million homes across platforms, including Roku, Amazon Fire TV, LG, Samsung, and Comcast, operating across North America, the UK, and international markets.

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