Archive, an AI-native creator marketing platform, announced that it has closed a funding round led by Jake & Logan Paul and Geoffrey Woo’s Anti Fund and by Florida Funders, with participation from Battery Ventures, Stripe, Tiger Global, Lux Capital, Human Capital, and more than 50 founders and executives from the technology and consumer sectors. The company did not disclose the size of the round.

Archive also said two of the largest AI labs now run their creator marketing on the platform, and that it recently closed two seven-figure enterprise deals with global consumer brands.

Anti Fund’s backing follows a pattern already visible in its portfolio. “We hear it from every founder we back: growing is harder than building,” said Jake Paul, co-founder of Anti Fund, whose investments include OpenAI and Cognition. “The fastest-growing AI companies in our portfolio have made creators their number one channel, and Archive is the machine behind it.”

Archive co-founder Geoffrey Woo pointed to his prior venture, Ketone-IQ, which he scaled past a $40 million revenue run rate with Paul’s help, as the origin of the platform’s approach. “Creator marketing was one of our biggest growth drivers and the most painful thing we ran,” Woo said. “We were reviewing thousands of videos by hand, chasing content that expired in 24 hours, and still missing half of it. The results were amazing, but the manual work behind them was brutal. So, we built the tool we wished we had.”

Archive co-founder and CEO Paul Benigeri framed the funding as validation of a larger bet. “Every brand will eventually run thousands of creator relationships the way they run paid media today,” he said. “We think creator marketing becomes the next great advertising platform, and AI companies are already leaning on it as their top growth channel.”

The round lands shortly after Archive launched “Archie,” an AI agent that sources and vets creators for a campaign through a Slack or Teams tag, checking for competitor conflicts, inactive accounts, and fake audiences before returning a shortlist with its reasoning attached. Archive has positioned Archie as a replacement for the manual vetting work that agencies have historically built around campaign sourcing, rather than a tool layered on top of it.

Archive, founded in 2021 by Benigeri and Woo, said more than 1,000 brands run on its platform, including L’Oréal, DoorDash, and Pinterest, and that it processes tens of millions of videos a day across TikTok, Instagram, and YouTube.

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