Technology

How GRIN Is Unlocking The True Potential Of Influencer Marketing Through AI 

Creator management platform GRIN has introduced Gia, an AI assistant designed to transform how brands run...

Agency

Dimitar Gougov Breaks Down His Creator-First Mindset That Caught  Mādin’s Attention

Creative agency Mādin recently acquired Great Work Media to address growing client demand for authentic influencer...

Commentary

Influencer Marketing Trade Body Gains Full Voting Rights At UK Advertising Regulator

The Influencer Marketing Trade Body (IMTB) has secured full membership status at the Committee of Advertising...

Commentary

Brands Prioritize Revenue Over Reach In Shift To Performance-Based Influencer Marketing, Report Shows

Revenue and sales have emerged as the top performance indicator (31.5%) for influencer marketing campaigns, indicating...

Agency

XOMAD’s Rob Perry On Leveraging Data Intelligence To Maximize Influencer Marketing Impact 

XOMAD’s technology processes more than 65 million influencer profiles to deploy armies of thousands of nano-creators,...

Commentary

Digital Voices Launches Global Influencer Council Uniting Marketing Experts

Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing...

Brand

Baby Furniture Startup Lalo’s Sales Grows 73%, Thanks To Influencer Marketing Targetting Millennial, Gen Z Parents

Baby furniture startup Lalo reports 73% growth in unit sales over the six-month period ending March...

Commentary

Influencer Marketing Measurement Becomes Top Challenge As Budgets Grow, Report Finds

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary...

Talent Collectives

Ykone Group Acquires Majority Stake In French Influencer Marketing Company The Digital Prototype

Ykone Group, the parent company of Bold Management talent agency, has acquired a majority stake in...

Agency

Quantity vs. Quality – 18-Year-Old Fabio Soprano Explains the Decision That Led To An Up-And-Coming Agency In The Luxury Influencer Marketing Industry

The race for influencer marketing success has created a blind spot in luxury fashion marketing. While...

Technology

Dotdigital Acquires Social Snowball For $35M, Integrating Influencer Marketing Into Customer Experience Platform

Dotdigital Group plc has acquired Social Snowball Holdings, a U.S.-based influencer, affiliate, and referral marketing platform,...

Technology

Superfiliate Secures $2.1 Million In Funding To Boost Influencer Marketing For CPG, DTC Brands

Superfiliate, a creator marketing platform founded four years ago, has raised $2.1 million in a strategic...

Commentary

Australian Watchdog Delays Influencer Marketing Guidance

The Australian Competition & Consumer Commission (ACCC) has yet to deliver promised guidelines on influencer marketing...

Technology

gen.video Acquires Lionize To Bolster Creator-Commerce Flywheel

Video-powered commerce and influencer marketing gen.video has acquired Lionize, an AI-driven influencer recruitment platform. The acquisition...

Agency

Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...

Commentary

France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion

France’s Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese...

Agency

WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...

Commentary

Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025

Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...

Commentary

Linqia, The Female Quotient To Spotlight Women Driving Influencer Marketing’s Future At Cannes Lions

Linqia and The Female Quotient are partnering to host programming at the FQ Lounge during Cannes...

Agency

Dentsu Appoints Lebogang Moerane To Co-Lead ‘Culture-First’ Influence Strategy In South Africa

Dentsu Creative South Africa has appointed Lebogang Moerane as Head of Social & Influence, effective June...

Commentary

Digital Silk Reports Increased Demand For Influencer Marketing  Among U.S. DTC Brands

Digital marketing agency Digital Silk has announced increased client demand among U.S. direct-to-consumer (DTC) brands for...

Agency

Launchd Acquires Influencer Agency Huume from IZEA

Launchd, a company enabling brand partnerships, has acquired influencer talent management agency Huume from IZEA in...

Agency

Narrators: The Tech Agency Tackling Scale Challenges For Brands In Southeast Asia

Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a...

Agency

Unpacking AWISEE’s Dedicated Influencer Scouting Service

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise. The...

Commentary

71% Of Consumers Regret Influencer-Driven Purchases As Trust Gap Widens

A new Typeform survey examining the state of influencer marketing reveals that 71% of consumers regret...