Technology

Head AI: Bringing ‘Uber-Like’ Transparency To Creator Marketing

Head AI has developed an artificial intelligence platform that standardizes and automates the influencer marketing workflow...

Agency

How Tech Bay Leaf’s Connext Integrates Influencer Marketing Into Business Strategy

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important...

Agency

How Olgu Uysal’s OH Medya Approaches Influencer Marketing Through Data Science

“Influencer marketing has always been a slippery surface with no strict rules; what works today may...

Agency

Defining Kobe Global’s ‘Hyper-Relevance’ Concept In Influencer Marketing

Kobe Global Technologies matches brands with “hyper-relevant” influencers using patented AI technology that analyzes 26 data...

Agency

We Are Social Bolsters Creator Strategy With Maya Abdulazim As New Influencer Marketing Lead

We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, strengthening the agency’s...

Agency

Order From Chaos: Inside CreatorX’s Mission To Fix Talent Management

In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach...

Technology

Referwo: Automating Influencer Marketing for E-Commerce Growth

Referwo, an Australian-based SaaS platform founded in 2022, automates influencer marketing campaigns for e-commerce brands by...

Commentary

Co-Creation Emerges As Key Driver Of Tourism Influencer Marketing, Study Finds

A new academic study reveals that co-creation between travel influencers and their audiences measurably enhances customer...

Agency

Putting Brands First: Efluenz’s Client-Centered Influencer Strategy

Is the talent-first approach to influencer marketing flawed? As brands increasingly demand measurable results from creator...

Technology

From Spreadsheets To Software: How Influence4You Structures Influencer Marketing

Back in 2012, as influencer marketing was just beginning to take shape, HEC Paris graduate Stéphane...

Technology

Moroccan Startup Hypeo Ai Secures Investment To Speed Up Brand-Creator Connections

Renew Capital has invested in Morocco-based Hypeo Ai, a startup applying artificial intelligence to make influencer...

Agency

Disrupt Marketing: Connecting Creator Partnerships To Business Outcomes

The influencer marketing industry has been measuring the wrong things for years, according to Stevie Johnson,...

Agency

Creative Agency MBCS Strengthens Content Offering By Absorbing Kinesso’s Creators & Content Team

Creative agency MBCS announced the integration of Kinesso‘s Creators & Content team into its operations, bolstering...

Strategy

Live Streaming, Influencer Marketing Key To Hong Kong Retailers’ Success In Mainland China

Nearly 80% of mainland Chinese consumers surveyed have purchased Hong Kong products online, according to new...

Agency

Influencer Marketing Agency Hypetap Appoints Shane Holmes To Lead New Sydney Office

Image: Hypetap Managing Director Bryce Coombe & Managing Partner Shane HolmesCredit: Hypetap Australian influencer marketing agency...

Agency

Empower Media’s Gregory Curtis Jr. On Why Influencer Marketing Goes Beyond Brand Awareness

Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, believes most brands and agencies treat...

Technology

Later Unveils ‘Mavely Boosts’ For Creators: 3x Commission Potential Without Follower Requirements

Influencer marketing and social media management platform Later, which acquired Mavely for $250 million in January...

Commentary

Influencer Marketing Emerges As Key Strategy In Indonesian Digital Political Campaigns, Study Finds

A new bibliometric analysis reveals that influencer marketing has become a critical component of digital political...

Technology

Word On The Block: Bringing Trust And Affordability To Influencer Marketing

Payment delays to creators, opaque pricing structures, and limited campaign measurement tools are among the critical...

Technology

How Goldfish Leverages Data To Elevate Influencer Marketing In Latin America

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by developing...

Agency

Launchd Acquires Influencer Marketing Agency Hoozu To Strengthen Creator Economy Capabilities

Adelaide-based talent and brand partnerships group Launchd has acquired influencer agency Hoozu from Izea Worldwide Inc,...

Agency

How Pedro Garassino Built A Latin American Creator Marketing Powerhouse Serving Major Brands

The path from Mexico City to reaching the world’s most valuable brands isn’t on most agency...

Agency

How RISER Collective Brings Mass Scale To Influencer Marketing

Australian-based RISER Collective is transforming influencer marketing from a boutique service into a mass-production model by...

Technology

How GRIN Is Unlocking The True Potential Of Influencer Marketing Through AI 

Creator management platform GRIN has introduced Gia, an AI assistant designed to transform how brands run...

Agency

Dimitar Gougov Breaks Down His Creator-First Mindset That Caught  Mādin’s Attention

Creative agency Mādin recently acquired Great Work Media to address growing client demand for authentic influencer...