Commentary

BBB National Programs Launches Creator Certification Program To Address Trust Crisis In Influencer Marketing

BBB National Programs has launched a new creator certification initiative amid increased scrutiny of influencer marketing...

Agency

Gushcloud Acquires Majority Stake In UAE Talent Firm TalentPlus, Eyes MENA Expansion

Singapore-based creator and IP management and licensing company Gushcloud International has completed a majority acquisition of...

Commentary

CreatorIQ Survey Finds Creator Pay Skews To Top Tier Despite Rising Influencer Marketing Spend

Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across...

Agency

Creator Agency NewGen Wins Curaleaf Influencer Marketing Account To Combat Medical Cannabis Stigma

NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing...

Commentary

Global Creator Economy Regulation: What Is Scheduled For 2026

A growing set of national and regional regulations is set to affect influencer marketing, digital advertising,...

Agency

StreetTalk Names Former Tinuiti Exec Jesse Eisenberg CEO To Expand Street-Interview Content Agency

StreetTalk, a creative agency specializing in street-interview video content, has appointed Jesse Eisenberg as Chief Executive...

Agency

Ellie Hooper On How The Goat Agency Turned Influencer Marketing Into A Measurable Media Strategy

Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline...

Technology

Inside HypeAgent: How HypeAuditor Is Turning Influencer Data Into A Conversational AI Co-Worker

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according...

Technology

Why Linqia Built Marco AI And What It Signals For Influencer Marketing

As influencer marketing has expanded beyond social feeds into paid media, commerce, and full-funnel measurement, the...

Agency

FaZe Clan Parent Company HardScope Launches Creator Media Platform To Connect Brands With Gen Z

HardScope announced its launch as a vertically-integrated creator media platform, aiming to scale talent growth while...

Commentary

Inside The EU’s Coming Crackdown On Influencer Marketing: From Hidden Ads To Kidfluencers

The European Commission plans to introduce a “Digital Fairness Act” aimed at addressing online consumer-protection concerns,...

Agency

Masha Varnavski Shares The Setters Agency’s Formula For Turning Clicks Into Revenue

Masha Varnavski had seen the numbers before. As a senior social media executive at a global...

Commentary

How 9 Business Models Power the Creator Economy’s Path to $500B

What separates creators earning millions annually from those struggling to monetize similar-sized audiences? The answer lies...

Commentary

European Influencer Marketing Budgets Surge As Industry Shifts From Proof-Of-Concept To Scale

European brands are accelerating influencer marketing investments in 2026 while reshaping how they compensate creators and...

Talent Collectives

Australian, UK Influencer Marketing Bodies Form Alliance To Advance Global Standards

The Australian Influencer Marketing Council (AiMCO) and the UK’s Influencer Marketing Trade Body (IMTB) announce a...

Commentary

Adrien Vincent On Decoding France’s Creator Economy With B2B Media SocialRama 

After more than two decades in media, data, and digital advertising, Adrien Vincent decided to tackle...

Agency

Inside Delka Talents’ Rise As A YouTube-First Agency In Influencer Marketing

Gidon Rotteveel is the co-founder of Delka Talents, a YouTube-focused influencer marketing agency operating in the...

Technology

Sprout Social Launches AI Agent To Convert Social Media Data Into Business Intelligence

Sprout Social introduces “Trellis,” a proprietary AI agent that transforms social media data into business insights...

Technology

How ThisThat Turned Social Polls Into A Brand-Lift Platform

When Max Osborne talks about the power of influence, he isn’t speaking in abstractions. A former...

Strategy

Kellogg’s New Influencer Marketing Course Hits Capacity

Northwestern University’s Kellogg School of Management launched a fully-enrolled influencer marketing course this fall, signaling continued...

Agency

Rich Keith Explains Fourth Floor’s Global Model For Creator-Led Game Marketing

Fourth Floor is built on the premise that influencer marketing works best when creators, brands, and...

Commentary

New Data Reveals How Australian Age Groups Differ In Influencer Marketing Engagement

Hypetap Intelligence’s new “Talkin’ to Your Generation” report, released this month, examines how different Australian age...

Commentary

Influencer Marketing M&A Activity Rebounds In 2025 As Industry Consolidates, Per Report

The influencer marketing sector, valued at $44.2 billion globally and growing at a 12.8% compound annual...

Agency

Sambhav Chadha Breaks Down Augmentum Media’s Playbook For Health & Wellness Brands

Augmentum Media was born out of a frustration familiar to anyone scrolling through social media: influencer...

Agency

Creativity Meets Accountability: Raela Aldea Breaks Down 18h08’s Precision Approach To Creator Marketing

In French influencer marketing, where creative flair often outpaces measurable impact, Raela Aldea wants to prove...