Brand

Treasury Wine Expands Social Soup Influencer Partnership To Three Premium Wine Brands

Australia’s Treasury Wine Estates (TWE) is quadrupling its investment in influencer marketing through an expanded partnership...

Agency

How Paula Bruno Is Building Systems To Measure Real Influence At Intuition Media Group

As influencer marketing matures into an industry driven by data, Paula Bruno is steering Intuition Media...

Commentary

Indie Beauty Brands Redefine Creator Marketing With Community-First Approach

Indie beauty brands are steadily gaining market share in the creator economy through strategic approaches to...

Technology

Sweet Influencers Promotes Liberty Bernal To President And COO, Bridging Franchise And Influencer Marketing Worlds

Sweet Influencers, an AI-powered social media marketing platform, has promoted Liberty Bernal from director of business...

Brand

AG1 Flips the Script: Why This Nutrition Company Is Giving Scientists The Influencer Treatment

Athletic Greens (AG1) announced a new approach to endorsement deals that redirects the spotlight from athletes...

Technology

How Ad Platform ADthlete Uses Technology To Expand NIL Opportunities Beyond Top Athletes

ADthlete, a Dallas-based ad platform launched in April 2025, entered the nearly $2 billion Name, Image,...

Strategy

Wings Group Partners With AnyMind Group To Enhance Influencer Marketing In Indonesia

Wings Group Indonesia, one of the country’s major consumer goods manufacturers, has formed a new partnership...

Commentary

Romanian Influencer Market Reaches Saturation As Sponsored And Organic Content Blur

Romania’s influencer marketing industry is entering a saturation phase, with audiences increasingly unable to distinguish between...

Commentary

The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...

Technology

Startup KlugKlug Bets On Data To Fix Influencer Marketing’s Costly Blind Spots

Brands worldwide are investing billions in influencer marketing without knowing if their money targets the right...

Agency

Creator Agency NewGen Pushes Deeper Integration As Brands Embrace Influencer Marketing

NewGen, a social-first creative and creator agency with 95 full-time employees across five global offices, is...

Strategy

Moose Toys Puts Social Media At The Center Of Experiential Push With Gui Gui Launch

Moose Toys flipped traditional experiential marketing logic with their Gui Gui product launch. Instead of designing...

Technology

BrandMe’s Tech-Driven Approach To Influencer Marketing Gains Traction Across Latin America And Beyond

BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and...

Strategy

AnyMind Group Partners With SOON ENT To Expand Korean Creator Reach Across Asia

AnyMind Group, a Business Platform as a Service (BPaaS) company, has formed a strategic partnership with...

Commentary

Creator Economy IRL: Report Analyzes How Experiential Events Reshape Influencer Marketing

The creator economy continues its expansion beyond digital platforms into real-world experiences, according to a new...

Agency

Night Launches Marketing Division To Connect Brands With Creator Talent

Night, a talent management company representing more than 200 creators, has launched Night Advisory, a marketing...

Agency

How Surge Turns Concertgoers Into Salespeople, No Followers Required

Surge Marketing connects live events with 10,000 ambassadors who have generated $6 million in ticket sales...

Technology

Later Adds AI Tool To Match Brands With Right Creators

Later introduces AI-Powered Brand Suitability Insights, an enterprise solution for helping marketers evaluate creator partnerships based...

Brand

Peach Perfect: How Sweetgreen And Pierce Abernathy Grew A Fruitful Creator Campaign

Sweetgreen brought food creator Pierce Abernathy to Frog Hollow Farm, the source of peaches for their...

Commentary

Influencer Marketing Budgets Grow While Brand Safety Measures Lag

A new survey by EMARKETER and Viral Nation reveals that despite increasing investment in the influencer...

Technology

How UZU Facilitates Cross-Cultural Influencer Marketing In Japan

The gap between foreign influencers and Japanese businesses has remained unbridged, despite the growth of the...

Agency

Bobbie: Championing Human Touch In Influencer Marketing

Bobbie, a dedicated influencer marketing agency launched in April, combines technology with human connection in a...

Agency

IPG Health Expands Influencer Marketing Service To European Markets

IPG Health is extending its specialist Influencer ID marketing service to four European markets, building on...

Agency

AVC Expands Influencer Marketing Services With New Cultural Intelligence Framework

Marketing and advertising agency AV Communications (AVC) has launched a new Cultural Intelligence Framework for influencer...

Agency

How Nine Agency Built An Influencer Enterprise From A Simple Blogging Platform

Nine Agency, recognized as the “World’s Best Boutique Agency” in July, has established an influencer marketing...