Technology

From Spreadsheets To Software: How Influence4You Structures Influencer Marketing

Back in 2012, as influencer marketing was just beginning to take shape, HEC Paris graduate Stéphane...

Technology

Moroccan Startup Hypeo Ai Secures Investment To Speed Up Brand-Creator Connections

Renew Capital has invested in Morocco-based Hypeo Ai, a startup applying artificial intelligence to make influencer...

Agency

Disrupt Marketing: Connecting Creator Partnerships To Business Outcomes

The influencer marketing industry has been measuring the wrong things for years, according to Stevie Johnson,...

Agency

Creative Agency MBCS Strengthens Content Offering By Absorbing Kinesso’s Creators & Content Team

Creative agency MBCS announced the integration of Kinesso‘s Creators & Content team into its operations, bolstering...

Strategy

Live Streaming, Influencer Marketing Key To Hong Kong Retailers’ Success In Mainland China

Nearly 80% of mainland Chinese consumers surveyed have purchased Hong Kong products online, according to new...

Agency

Influencer Marketing Agency Hypetap Appoints Shane Holmes To Lead New Sydney Office

Image: Hypetap Managing Director Bryce Coombe & Managing Partner Shane HolmesCredit: Hypetap Australian influencer marketing agency...

Agency

Empower Media’s Gregory Curtis Jr. On Why Influencer Marketing Goes Beyond Brand Awareness

Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, believes most brands and agencies treat...

Technology

Later Unveils ‘Mavely Boosts’ For Creators: 3x Commission Potential Without Follower Requirements

Influencer marketing and social media management platform Later, which acquired Mavely for $250 million in January...

Commentary

Influencer Marketing Emerges As Key Strategy In Indonesian Digital Political Campaigns, Study Finds

A new bibliometric analysis reveals that influencer marketing has become a critical component of digital political...

Technology

Word On The Block: Bringing Trust And Affordability To Influencer Marketing

Payment delays to creators, opaque pricing structures, and limited campaign measurement tools are among the critical...

Technology

How Goldfish Leverages Data To Elevate Influencer Marketing In Latin America

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by developing...

Agency

Launchd Acquires Influencer Marketing Agency Hoozu To Strengthen Creator Economy Capabilities

Adelaide-based talent and brand partnerships group Launchd has acquired influencer agency Hoozu from Izea Worldwide Inc,...

Agency

How Pedro Garassino Built A Latin American Creator Marketing Powerhouse Serving Major Brands

The path from Mexico City to reaching the world’s most valuable brands isn’t on most agency...

Agency

How RISER Collective Brings Mass Scale To Influencer Marketing

Australian-based RISER Collective is transforming influencer marketing from a boutique service into a mass-production model by...

Technology

How GRIN Is Unlocking The True Potential Of Influencer Marketing Through AI 

Creator management platform GRIN has introduced Gia, an AI assistant designed to transform how brands run...

Agency

Dimitar Gougov Breaks Down His Creator-First Mindset That Caught  Mādin’s Attention

Creative agency Mādin recently acquired Great Work Media to address growing client demand for authentic influencer...

Commentary

Influencer Marketing Trade Body Gains Full Voting Rights At UK Advertising Regulator

The Influencer Marketing Trade Body (IMTB) has secured full membership status at the Committee of Advertising...

Commentary

Brands Prioritize Revenue Over Reach In Shift To Performance-Based Influencer Marketing, Report Shows

Revenue and sales have emerged as the top performance indicator (31.5%) for influencer marketing campaigns, indicating...

Agency

XOMAD’s Rob Perry On Leveraging Data Intelligence To Maximize Influencer Marketing Impact 

XOMAD’s technology processes more than 65 million influencer profiles to deploy armies of thousands of nano-creators,...

Commentary

Digital Voices Launches Global Influencer Council Uniting Marketing Experts

Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing...

Brand

Baby Furniture Startup Lalo’s Sales Grows 73%, Thanks To Influencer Marketing Targetting Millennial, Gen Z Parents

Baby furniture startup Lalo reports 73% growth in unit sales over the six-month period ending March...

Commentary

Influencer Marketing Measurement Becomes Top Challenge As Budgets Grow, Report Finds

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary...

Talent Collectives

Ykone Group Acquires Majority Stake In French Influencer Marketing Company The Digital Prototype

Ykone Group, the parent company of Bold Management talent agency, has acquired a majority stake in...

Agency

Quantity vs. Quality – 18-Year-Old Fabio Soprano Explains the Decision That Led To An Up-And-Coming Agency In The Luxury Influencer Marketing Industry

The race for influencer marketing success has created a blind spot in luxury fashion marketing. While...

Technology

Dotdigital Acquires Social Snowball For $35M, Integrating Influencer Marketing Into Customer Experience Platform

Dotdigital Group plc has acquired Social Snowball Holdings, a U.S.-based influencer, affiliate, and referral marketing platform,...