Creative agency MBCS announced the integration of Kinesso‘s Creators & Content team into its operations, bolstering the creative agency’s content creation, influencer partnerships, and community engagement capabilities. The move aligns with MBCS’s recently refreshed approach aimed at developing ideas that extend beyond paid media.

MBCS Content & Creator Lead Alexis Whelan leads the incorporated team and reports directly to MBCS Managing Director Harry Preston. The integration brings together Kinesso’s strategic expertise in influencer marketing and community management with MBCS’s creative resources.

“This evolution allows us to bring together the strategic expertise of Kinesso’s influencer and community team with the creative firepower of MBCS,” Preston said in a statement. “The result is a stronger, more connected offering for our clients.”

Unified Content Strategy

The structural change unifies content creation and activation under one organizational roof, creating a more seamless approach for clients.

This development follows the July appointment of Matt Holmes as MBCS’s Head of Creative Strategy and Ideation, who joined with a mandate to bring media and creative thinking closer together.

The Creators & Content team brings existing relationships with clients from across IPG’s agency portfolio, including Dyson, MLA, New Balance, Old El Paso, HBF, NRMA Insurance, and King Living. These additions complement MBCS’s existing client roster, which includes LEGO, GMSV, and Better Beer.

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