Influencer marketing and social media management platform Later, which acquired Mavely for $250 million in January 2025, has launched “Mavely Boosts,” a feature that provides creators access to increased commission opportunities without follower count requirements or approval processes. 

The company claims this new tool offers up to three times higher earnings than traditional affiliate programs through a centralized discovery feed for time-sensitive, high-paying affiliate opportunities.

Mavely Boosts introduces what Later calls the “industry’s first centralized discovery feed” for enhanced earning opportunities, offering two types of commission increases: brand-wide temporary promotions and product-level boosts on specific items sold through major retailers.

“Boosts is a transformational leap for creator monetization,” Evan Wray, President at Later and Mavely, said in a press release. “We’re solving a core problem in the creator economy: creators often don’t know when brands increase commission rates, and brands struggle to attract creators during key selling periods.”

The platform now displays all active commission boosts with clear expiration dates and earning potential, including base commission rates, boost amounts, and total earning potential through a stacked commission structure.

Later plans to expand Boosts capabilities throughout 2025, with additional retail partnerships and enhanced discovery features in development.

Subscribe to Our Newsletter

Check Out Our Podcast