Streams Charts, the livestreaming analytics platform, has launched Brand Radar, a standalone tool that tracks brand and keyword mentions across live chats and channel bios on Twitch, Kick, and YouTube Gaming.

According to the company’s announcement, the tool addresses a gap in existing brand-monitoring infrastructure. While platforms built for tracking web and social mentions can cover much of the internet, livestreaming has remained difficult to monitor systematically, often requiring teams to watch channels manually to gauge whether and how often a brand comes up.

Once a user adds a keyword, Brand Radar surfaces every mention along with when it occurred, which streamer’s channel it appeared around, and which chatter posted it. It also captures mentions in channel bios, giving a fuller picture of how a term circulates across the ecosystem. Results appear in the Brand Radar interface and can be exported as CSV or Markdown files, with access to mentions from the previous 24 hours, 7 days, or 30 days.

“Livestreaming is increasingly part of how people discover and discuss brands, but it is still difficult to include in standard monitoring workflows,” said Nazar Babenko, Product Manager at Streams Charts. “Brand Radar gives teams a way to see those conversations without manually watching streams, while keeping the workflow familiar for people already tracking their brands across other channels.”

The tool is aimed at marketers, PR teams, sponsorship professionals, and agencies evaluating how brands, products, campaigns, or sponsored activations surface in live chat. It operates independently of the Streams Charts PRO subscription: the first tracked keyword is free, additional keywords cost $10 per month each, and each term can include up to three variants to capture different ways a brand might be referenced.

Brand Radar follows Streams Charts’ July release of IRL Map, a tool that plots a creator’s streaming history onto an interactive world map and pairs each location with viewership data, aimed at creators, communities, and brands scouting travel-based partnerships. Both launches came with public comment from Babenko and point to the same strategy: rather than expanding its core analytics dashboard, Streams Charts is building narrow, standalone tools for specific gaps that broader platforms, whether general brand-monitoring services or general creator-analytics tools, do not address for live streaming specifically.

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