Commentary

Southeast Asian Tourism Authorities Tap Into Influencer Marketing As Competition For Travelers Intensifies

South Asian foreign tourism agencies intensify efforts to attract Vietnamese travelers ahead of summer, leveraging digital...

Commentary

Next Stage Of Influencer Marketing Hinges On Organizational Change, Not Technology, Report Reveals

Influencer marketing’s next stage depends more on organizational transformation than technological advancement, according to findings from...

Agency

Omnicom Media Group Consolidates Influencer Marketing In MENA Under Creo Brand

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities...

Commentary

Part Two – In Search Of Better ROI, Experts Say Brand-Creator Deals Must Go Beyond Metrics

Brands face mounting pressure to optimize creator partnerships as investments surge – according to a World...

Agency

Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting

“I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it’s still...

Agency

Performance Over Popularity: Inside Virality Boost’s Influencer Marketing Strategy

After managing over 70 affiliate programs and influencer campaigns for major brands including Ann Taylor, LOFT,...

Commentary

B2B Influencer Marketing Matures As Key Strategy In 2025, Report Finds

B2B influencer marketing has evolved from an experimental tactic to an essential strategy, with growth in...

Commentary

LinkedIn Emerges As Vital Platform For B2B Influencer Marketing, Report Shows

A comprehensive analysis by The Influencer Marketing Factory reveals LinkedIn’s transformation from a resume repository to...

Brand

IPG Health Taps Ex-Meta Healthcare Creative Strategy Lead To Enhance Influencer Marketing Capabilities

IPG Health has appointed Annie Foster as Group Director, Social Media Creative, to bolster the network’s...

Agency

Digital Marketplace ZAUMU Launches In Kenya To Connect Brands, Content Creators

A new digital marketplace called ZAUMU has launched in Kenya, positioning itself as an end-to-end influencer...

Technology

How RAD Intel’s Score Takes Away Skepticism From Influencer Marketing

RAD Intel is an AI-powered creative intelligence platform that provides data-backed recommendations for influencer and content ...

Technology

AI-Driven Platform Influsence On Track For $300M Valuation

Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...

Technology

GRIN’s New Integration Tools Enable Brands To Connect The Dots And Boost Campaign Performance

GRIN, a creator management platform, has launched two new integrated tools to eliminate data fragmentation in...

Commentary

BCG Report Reveals Precision Approach Yields 6x Higher Returns In Influencer Marketing

Boston Consulting Group (BCG) reports that well-executed “precision influencer marketing” campaigns are six times more efficient...

Technology

Marketing To The Algorithm: ProductWind’s Novel Approach To E-Commerce Influencer Marketing 

ProductWind helps brands drive e-commerce sales by coordinating thousands of micro-influencers to drive traffic and sales...

Strategy

Intelligence-First Influencer Marketing: How SAMY Alliance Secured L’Oréal Italy’s Multi-Brand Account

SAMY Alliance recently secured the influencer marketing account for all L’Oréal brands in Italy after demonstrating...

Agency

Omnicom Unifies Influencer Marketing Efforts Under Creo Banner

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating all its influencer marketing...

Technology

Sprout Social Launches AI-Powered Influencer Marketing Platform

Sprout Social has unveiled a new influencer marketing platform, featuring a refreshed design and new AI-driven...

Agency

SocialChain Expands Creator Marketing Portfolio With Acquisition Of The Fifth from News UK

SocialChain, the social strategy and creative practice of Brave Bison, has announced an agreement to acquire...

Commentary

Global Influencer Marketing Awards 2025 Unveils Expert Judging Panel

The Global Influencer Marketing Awards (GIMAs) 2025 officially opens for entries, announcing its panel of industry...

Agency

Linqia Launches ‘IRL’ Solution To Boost Brand Campaigns With Integrated Services

Linqia, an influencer marketing agency, announced the launch of IRL, a new solution that enables brands...

Agency

Later Appoints Ryan Bonnici As CMO To Lead Growth Initiatives

Later, an influencer marketing and social media management platform, announced the appointment of Ryan Bonnici as...

Agency

Verbatim: How Brianna Doe Is Generating Brand Value In An Era Of Endless Options

After 12 years of working in-house at lean startups, where she led influencer marketing alongside social...

Commentary

WFA Research Finds 54% Of Brands Planning Increased Influencer Marketing Spending In 2025

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise, according...

Agency

Hypothesis Wins Ather Energy Account For Influencer Marketing 

Hypothesis by Only Much Louder (OML) has secured the influencer marketing mandate for Ather Energy, the...