Digital marketing agency Digital Silk has announced increased client demand among U.S. direct-to-consumer (DTC) brands for influencer-led digital marketing strategies in 2025, aligning this trend with EMARKETER’s projection that U.S. influencer marketing spend will grow 14.2% to $9.29 billion this year, potentially surpassing $10 billion when including paid media amplification.
“Influencer campaigns are evolving into measurable, performance-driven marketing tools,” Gabriel Shaoolian, CEO of Digital Silk, said in a press release. “For DTC brands, they offer opportunities to connect with audiences in authentic and trackable ways.”
The rise in demand comes as brands find solutions to persistent measurement difficulties that have historically hindered adoption. According to EMARKETER analyst Jasmine Enberg, approximately 20% of U.S. marketers remain hesitant to embrace influencer marketing due to measurement challenges.
Digital Silk reports that DTC brands are increasingly favoring micro- and nano-creators for targeted audience reach, coinciding with Motion’s research finding that 53% of DTC advertisers plan to increase investment in lo-fi advertising approaches in 2025. This content strategy again aligns with Motion’s analysis that 42% of top-performing DTC ads deliberately leverage “low-production” content despite representing just 14% of all social media advertisements.
Digital Silk also notes that creators are pivoting from viral content strategies toward more consistent, predictable programming formats. This approach helps them build stable cross-platform audiences and secure brand partnerships, positioning them for intellectual property opportunities beyond social media.
Lastly, the agency reports that DTC brands are increasingly leveraging UGC (user-generated content) whitelisting, with brands amplifying paid media by running ads through creator accounts to lower cost per thousand impressions.
Content Production Scales to Combat Creative Fatigue
To combat “creative fatigue” in the crowded digital space, top-performing DTC brands are significantly scaling their ad production. According to Meta Creative Strategist Gil Chaimovski, successful brands now produce 50-70 new advertisements weekly on Meta platforms alone, reflecting a shift toward quantity and variety in creative output.
Digital Silk observes that short-form videos achieve up to 2.5 times more engagement compared to static posts, driving brands to prioritize shoppable video content that streamlines the path from content view to checkout while implementing attribution tracking through unique special offer codes to provide clear sales data.
Digital marketing agency Digital Silk has announced increased client demand among U.S. direct-to-consumer (DTC) brands for influencer-led digital marketing strategies in 2025, aligning this trend with EMARKETER’s projection that U.S. influencer marketing spend will grow 14.2% to $9.29 billion this year, potentially surpassing $10 billion when including paid media amplification.
“Influencer campaigns are evolving into measurable, performance-driven marketing tools,” Gabriel Shaoolian, CEO of Digital Silk, said in a press release. “For DTC brands, they offer opportunities to connect with audiences in authentic and trackable ways.”
The rise in demand comes as brands find solutions to persistent measurement difficulties that have historically hindered adoption. According to EMARKETER analyst Jasmine Enberg, approximately 20% of U.S. marketers remain hesitant to embrace influencer marketing due to measurement challenges.
Digital Silk reports that DTC brands are increasingly favoring micro- and nano-creators for targeted audience reach, coinciding with Motion’s research finding that 53% of DTC advertisers plan to increase investment in lo-fi advertising approaches in 2025. This content strategy again aligns with Motion’s analysis that 42% of top-performing DTC ads deliberately leverage “low-production” content despite representing just 14% of all social media advertisements.
Digital Silk also notes that creators are pivoting from viral content strategies toward more consistent, predictable programming formats. This approach helps them build stable cross-platform audiences and secure brand partnerships, positioning them for intellectual property opportunities beyond social media.
Lastly, the agency reports that DTC brands are increasingly leveraging UGC (user-generated content) whitelisting, with brands amplifying paid media by running ads through creator accounts to lower cost per thousand impressions.
Content Production Scales to Combat Creative Fatigue
To combat “creative fatigue” in the crowded digital space, top-performing DTC brands are significantly scaling their ad production. According to Meta Creative Strategist Gil Chaimovski, successful brands now produce 50-70 new advertisements weekly on Meta platforms alone, reflecting a shift toward quantity and variety in creative output.
Digital Silk observes that short-form videos achieve up to 2.5 times more engagement compared to static posts, driving brands to prioritize shoppable video content that streamlines the path from content view to checkout while implementing attribution tracking through unique special offer codes to provide clear sales data.