YouTube held its first European Creator Premieres event in Berlin on June 2, bringing approximately 70 brand decision-makers and agency partners together to preview five exclusive German creator shows ahead of their debut on the platform.

The event, organized by YouTube DACH and held at Acht Berlin, follows the format’s U.S. debut in November 2025, when YouTube staged the inaugural Creator Premieres at the Metrograph theater in New York City. That showcase featured creators including Trevor Noah, Cleo Abram, Ms. Rachel, Brittany Broski, and Dhar Mann.

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“The creators are the new stars and studio managers,” said Christian Lutterbeck, Head of YouTube Sales DACH, Bild reports. “YouTube is the place for top-notch creator productions, and we give our partners and the companies we work with the opportunity to be a part of it.”

Five Shows Announced for Late 2026 and 2027

Celebrity chef Steffen Henssler, with more than 700,000 YouTube subscribers, announced “Henssler’s Quick Number XXL,” expanding his quick-cooking social media format into a prime-time show with celebrity guests, expected by the end of 2026. “For me, it’s simply the future,” Henssler said of the platform.

Gaming creator Jasmin Gnu, with nearly 3 million subscribers, announced “Jasmin, Do It… Goes KOREA,” a travel and challenge series set in South Korea covering K-pop, gaming culture, and extreme dares, scheduled for early 2027. Outdoor creator Otto Bulletproof, with over 1 million subscribers, announced Season 3 of “Survival Squad,” taking his unscripted survival series to Patagonia, with a release planned for Q2 2027.

Food creator Max, with more than 1.6 million subscribers, announced “One Last Meal,” a format in which celebrity guests share personal memories while he prepares their favorite dish, scheduled for early 2027. “This is my content home. I’ve been making YouTube videos for 13 years,” Max said. Automotive expert Hamid Mossadegh, with nearly 438,000 subscribers, announced “HSDS: Hamid’s Search for the Supercar,” a casting-style show centered on rare luxury vehicles, scheduled for later in 2026. “On YouTube, I can simply be myself,” Mossadegh said.

Brand Integration Opportunities

YouTube positioned the event as a matchmaking opportunity between creators and advertising partners. Available integration formats include media sponsorships, premium channel rotations, channel takeovers, native in-show integrations, and partnership boosts, which convert creators’ organic videos and Shorts directly into paid advertisements.

Influencer Marketing agency Intermate Media, which attended the event, stated in a LinkedIn post that it holds management contacts for all five featured creators and has already developed initial brand integration concepts for the shows.

YouTube cited data from Gemius showing that more than 21 million people in Germany watch the platform monthly via Smart TV, using the figure to position creator-led shows as a prime-time competitor to traditional broadcast television.

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