Fluent, Inc. has launched Trevant, an Influencer Marketing agency built to connect creator programs to revenue outcomes for mid-to-large brands. The agency is a rebranding of AdParlor, a performance-driven paid social agency the company has operated for more than a decade.

Trevant targets brands running creator programs across multiple products, platforms, and audiences. The agency offers end-to-end program management, creator-first content, paid amplification, and measurement infrastructure.

“The bar for accountability in creator marketing has risen, and rightly so,” Don Patrick, CEO of Fluent, Inc., said in a press release. “Trevant gives brands the creative and operational capabilities to scale the channel with confidence, and the measurement to prove it’s working.”

Creator Network and Client Roster

Trevant operates with a vetted network of more than 5,500 creators and has the infrastructure to source and vet from a pool of more than 10 million across channels and platforms, according to the press release. Its client base spans pet, commerce, consumer tech, travel, and specialty retail, with accounts including Hill’s Pet Nutrition, QVC and HSN, Norwegian Cruise Line, Jos. A. Bank, TP-Link, and Rocky Mountain Chocolate Factory.

Kristina Coughlin, General Manager of Trevant, said the agency addresses a gap between creator program development and performance marketing. 

“I’ve spent my career on both sides of this equation, building creator programs from the ground up as well as running performance-driven campaigns that have to prove their value,” she said. “What’s been missing is an agency that can genuinely combine both capabilities without compromising either.”

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