HardScope, the creator media company founded and led by DraftKings co-founder Matt Kalish, has built an in-house studio around creator-owned intellectual property, with a first slate of four original series premiering on YouTube.

The channel goes live September 30 with original series featuring N3on, Matcrackz, Zach Justice, and Bloody Osiris, backed by more than $4 million in production and development investment. The four flagship series are set to roll out between September and November.

“R3BORN” with N3on follows the livestreamer through a fitness transformation. “UNPACKED” with Matcrackz centers on celebrity guests pursuing sought-after collectibles. “LOVE & JUSTICE” with Zach Justice has the creator hearing both sides and delivering a verdict on who is actually at fault. “SMALL WORLD” with Bloody Osiris is a travel show built around fashion and local culture.

Under HardScope’s model, creators participate as equity partners in the franchises they help build, giving both the company and its partners a stake in businesses that can grow around successful shows through commerce, brand partnerships, licensing, and live experiences. 

“We’re here to bring ambitious projects to life,” said Matt Kalish, founder and CEO of HardScope, in a press release. “We believe that working hand-in-hand with creators as business partners is how the future of media and IP will be made, grown, and scaled.”

Lars Bengston, HardScope’s Chief Content Officer, framed the launch as a response to viewer fatigue with algorithmic feeds. “As algorithm fatigue sets in, taste and curation start to matter a lot more,” he said. “We’re building HardScope to give audiences a brand they can identify themselves in, and creators a place to build beyond what they’re already known for.”

The studio is staffed by the creative team Kalish credits with FaZe Clan’s relaunch, which HardScope says drove more than a billion views, a 20 million+ channel footprint, merchandise collaborations with Cactus Jack and Nike, and back-to-back Best Content Organization wins at the Streamer Awards.

HardScope launched in December 2025 as a vertically integrated creator media platform with capabilities spanning brand partnerships, creator content clipping and distribution, original IP development, and events. This week’s announcement marks the studio’s first public slate of original programming, with HardScope also developing an owned product line and marketing services for brands seeking access to its creator network.

Photo Credit: Courtesy of HardScope

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