Launchd, a company enabling brand partnerships, has acquired influencer talent management agency Huume from IZEA in a bid to strengthen its position in the creator economy and expand its capabilities in branded content and influencer marketing.

Huume specializes in influencer management, brand collaborations, and creator-generated content across various industries. The agency currently manages 43 influencers, including notable names such as Georgie & Zac, Tash Invests, Steph Pase, Katie Lolas, and Tara Pavlovic.

“We did our research and knew we wanted to approach IZEA about an acquisition of Mikhailla and the Huume team, as they bring an incredible depth of value, creative instinct, and emotional intelligence to the talent industry,” Launchd CEO James Begley said in a press release.

Integration into Growing Portfolio

Huume joins Launchd’s collective of talent brands, which includes Pickstar, ICMI, W Sports & Media, and Works. This addition comes shortly after Launchd’s acquisition in April 2025 of ICMI, an Australian speaker bureau with over 35 years of experience in the industry.

Founded by entrepreneur and digital creator Mikhailla Fitzgerald, Huume will be fully integrated into Launchd’s national operations. Fitzgerald, who will continue to lead Huume, stated: “To now be part of a larger vision at Launchd, one that values storytelling, talent, and community as much as we do, is incredibly exciting.”

With this acquisition, Launchd now connects brands and corporations with over 5,000 athletes, influencers, entertainers, and speakers. The company supports more than 100,000 talent activations annually and offers end-to-end services including strategy, talent representation, campaign execution, and performance tracking.