Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing leaders from across the U.S. and EMEA. The council launched with 21 founding members representing brands including Amazon, Google, Adobe, Unilever, and DoorDash.
Jennifer Quigley-Jones, founder and CEO of Digital Voices, created the council with a mission to set standards for influencer marketing through collaboration with industry leaders.
“The Global Influencer Council is more than a think tank, it’s a movement,” Quigley-Jones wrote on LinkedIn. “We created it to foster open dialogue, elevate standards and drive meaningful change in the influencer marketing space.”
Industry Experts as Founding Members
The council includes executives from diverse sectors, with U.S. representation from DoorDash, Expedia, Unilever, Gymshark, Adobe, and others. EMEA members come from Bumble, Loop, JD Sports, Amazon, Google, and additional major brands.
Lucrece Sicat Loeb, Head of Creator Marketing at Amazon and founding member, notes: “The Creator Economy is transforming how brands connect with people, and the launch of the Global Influencer Council is a powerful first step toward shaping that future.”
Professional Development and Networking Focus
The GIC offers members access to exclusive resources including a private Slack channel, virtual roundtables, media opportunities in publications like Forbes, and speaking slots at industry events such as Cannes Lions and SXSW.
Jamie Gutfreund, founder of Creator Vision and council member, highlights the collaborative value: “Influencer Marketing moves fast, but most of us are figuring it out in isolation. The Global Influencer Council changes that. It is a place for open dialogue where marketers can get real about what’s working and how we move our industry forward.”
Strategic Mission to Advance the Field
The council positions influencer marketing as an evolved discipline requiring strategic integration. Its mission centers on keeping Chief Marketing Officers informed about developments in the creator economy and ensuring that influencer strategies align with broader brand objectives.
Digital Voices describes the council as designed for “visionary leaders who want to progress this industry” rather than “spectators,” targeting executives who are “pushing boundaries, testing strategies, and setting new benchmarks.”.
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
Digital Voices announced the formation of the Global Influencer Council (GIC), an invite-only network of marketing leaders from across the U.S. and EMEA. The council launched with 21 founding members representing brands including Amazon, Google, Adobe, Unilever, and DoorDash.
Jennifer Quigley-Jones, founder and CEO of Digital Voices, created the council with a mission to set standards for influencer marketing through collaboration with industry leaders.
“The Global Influencer Council is more than a think tank, it’s a movement,” Quigley-Jones wrote on LinkedIn. “We created it to foster open dialogue, elevate standards and drive meaningful change in the influencer marketing space.”
Industry Experts as Founding Members
The council includes executives from diverse sectors, with U.S. representation from DoorDash, Expedia, Unilever, Gymshark, Adobe, and others. EMEA members come from Bumble, Loop, JD Sports, Amazon, Google, and additional major brands.
Lucrece Sicat Loeb, Head of Creator Marketing at Amazon and founding member, notes: “The Creator Economy is transforming how brands connect with people, and the launch of the Global Influencer Council is a powerful first step toward shaping that future.”
Professional Development and Networking Focus
The GIC offers members access to exclusive resources including a private Slack channel, virtual roundtables, media opportunities in publications like Forbes, and speaking slots at industry events such as Cannes Lions and SXSW.
Jamie Gutfreund, founder of Creator Vision and council member, highlights the collaborative value: “Influencer Marketing moves fast, but most of us are figuring it out in isolation. The Global Influencer Council changes that. It is a place for open dialogue where marketers can get real about what’s working and how we move our industry forward.”
Strategic Mission to Advance the Field
The council positions influencer marketing as an evolved discipline requiring strategic integration. Its mission centers on keeping Chief Marketing Officers informed about developments in the creator economy and ensuring that influencer strategies align with broader brand objectives.
Digital Voices describes the council as designed for “visionary leaders who want to progress this industry” rather than “spectators,” targeting executives who are “pushing boundaries, testing strategies, and setting new benchmarks.”.
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