All posts tagged "influencer marketing"
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Agency
How GIFTA Is Rebuilding Trust In Influencer Marketing
April 2, 2025A recent study based on a survey of 1,000+ consumers revealed that 58% of Gen Z...
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Brand
AnyMind Group Expands Into E-Gifting With Acquisition Of Japanese AnyReach
April 1, 2025AnyMind Group, a business platform as a service (BPaaS) company, announced the completion of its full...
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Agency
TryMus Group: Focusing On Long-Term Relationships And Content Depth In Influencer Marketing
March 26, 2025TryMus Group is a Toronto-based social media and influencer marketing agency launched in 2016 and specializes...
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Brand
JCPenney Names VaynerMedia For Social And Influencer Marketing Amid Brand’s Transformation Initiatives
March 26, 2025JCPenney has appointed VaynerMedia as its social and influencer marketing agency of record as part of...
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Strategy
E-Commerce Veteran Shares Key Insights After Spending $10M On Influencer Marketing Campaigns
March 25, 2025Sean Frank, CEO of wallet company Ridge, has released a YouTube video detailing insights and strategies...
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Commentary
Report Shows Shift From Reach To Relationships In Creator Marketing
March 25, 2025The influencer marketing industry is shifting beyond mere reach metrics toward deeper audience connections, according to...
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Commentary
IPL 2025 To See $66 Million In Influencer Marketing Spend, Research Shows
March 21, 2025Brands are expected to invest $66 million (₹550 crore) in influencer-led campaigns during the Indian Premier...
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Commentary
YAAP Report Shares Roadmap For Influencer Marketing In 2025
March 19, 2025YAAP Digital has released a comprehensive report on influencer marketing based on interviews with 50 CMOs...
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Technology
Ukreate, Billion Dollar Brands Partner To Enhance Influencer Marketing Offering
March 19, 2025Ukreate has entered a strategic alliance with Billion Dollar Brands to develop new approaches for connecting...
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Commentary
AiMCO’s Sold-Out Influencer Events Signal The Return To In-Person Connection, Beauty’s Digital Renaissance
March 11, 2025The Australian Influencer Marketing Council’s (AiMCO) recent beauty influencer breakfast sessions exposed the creator economy’s hunger...
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Commentary
Digital Talent Industry Reaches Record Growth As Brands Shift To Creator-Led Strategy
March 3, 2025The digital talent management industry (DTMI) expanded by 15% in 2024, with influencer marketing spend hitting...
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Agency
Popular Pays Challenges Creator Marketing Conventions With Quality-First Approach
March 3, 2025While many influencer marketing platforms focus on the size of their creator networks, identifying creators who...
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Commentary
Australian Influencer Marketing Council Welcomes Four New Members
February 28, 2025The Australian Influencer Marketing Council (AiMCO) has expanded its member base to over 120 partners with...
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Brand
Flipkart Taps Qoruz As Part Of Broader Creator Marketing Push
February 21, 2025Flipkart has partnered with influencer technology platform Qoruz to enhance its creator marketing capabilities starting in...
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Technology
How AI Adoption Accelerates Influencer Marketing
February 20, 2025Artificial intelligence is streamlining how brands connect with social media influencers, with 54.8% of marketers reporting...
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Agency
The Influencer Marketing Factory On Navigating Industry Shifts
February 20, 2025Alessandro Bogliari co-founded The Influencer Marketing Factory (IMF) in 2018 with only $1,500 and a vision...
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Agency
INFLOW Network: Finding Its Niche As The ‘TED Talks’ Of The Influencer Marketing Industry
February 12, 2025“Everyone was playing the same game,” says Afşın Avcı about people setting up influencer marketing agencies...
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Commentary
Influencer Marketing Spend To Grow In 2025, Along With Rise Of Local & Niche Creators
February 12, 2025U.S. influencer marketing spending will grow 14.2% to $9.29 billion in 2025, excluding paid media amplification...
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Technology
SwayID: The ‘Seatbelt’ For Safeguarding Influencer & UGC Marketing In Times Of Trust Crisis
February 7, 2025The creator economy has hit a critical inflection point. The U.S. Federal Trade Commission (FTC) has...
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Commentary
Southeast Asian Influencer Market Set For Double-Digit Growth Through 2027
February 5, 2025The Southeast Asian influencer marketing segment is growing at a 10.83% compound annual growth rate as...
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Commentary
Influencer Marketing Campaigns Favor Long-Term Partnerships Over One-Time Engagements
January 30, 2025Global influencer marketing agency Famesters has released its annual industry report that highlights the changing nature...
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Brand
World’s Second-Fastest Growing Restaurant Brand Seeks Influencer Marketing Help For Global Expansion
January 27, 2025Jollibee Group, named one of TIME Magazine’s World’s Best Companies in 2023, announced an opening for...
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Platform
Influencer Marketing Startup ShopMy Raises $77.5M As Micro-Influencer Strategy Pays Off
January 27, 2025ShopMy has secured $77.5 million in Series B funding, co-led by Bessemer Venture Partners and Bain...
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Agency
The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing
January 22, 2025“Every day, the landscape evolves dramatically,” notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....
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Agency
Croatian Startup Hypefy Secures €1.75M For AI-Driven Influencer Marketing Automation
January 20, 2025Zagreb-based Hypefy has secured €1.75 million (~$1.8M) in seed funding to expand its AI-driven influencer marketing...
