All posts tagged "influencer marketing"
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Talent Collectives
VRAI Digital’s Molly Tracy Reveals How Mid-Tier Influencers Are Outperforming Mega-Stars
July 15, 2024VRAI Digital, the brainchild of industry maverick Molly Tracy, is turning heads by supporting mid-tier creators...
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Commentary
[REPORT] Top 3 Factors That Make Canadians Trust Influencer Recommendations
July 15, 2024A new report by IZEA Worldwide reveals the key factors that drive trust in influencer marketing...
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Commentary
European Trade Bodies United: What This Means For The Future Of Influencer Marketing
July 13, 2024In late May, several European creator economy trade associations formed the European Influencer Marketing Alliance (EIMA)...
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Talent Collectives
Mushroom Connect Joins AiMCO’s 100+ Influencer Marketing Partners
July 12, 2024Mushroom Group’s newly launched talent management and partnerships agency, Mushroom Connect, has joined the Australian Influencer...
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Agency
Beyond Ads: How This MCN Deal Turns Influencers Into Food Brands And Game Developers
July 9, 2024On Monday, Collab Asia, a global multi-channel network (MCN) operating in seven Asian countries, announced a...
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Technology
AnyMind’s Aditya Aima Reveals How Their New GenAI Functionality Is Impacting Influencer Marketing Across 15 Markets
July 4, 2024Asian tech company AnyMind Group, which went public just last year, is making waves with its...
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Agency
IZEA’s Hoozu Makes Big Move: Aussie Influencer Agency Snaps Up 26 Talent
July 3, 2024On Monday, IZEA Worldwide’s subsidiary Hoozu acquired 26 Talent, a prominent Australian talent management agency, as...
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Agency
Meet The Ex-Beauty Execs Transforming Influencer Campaigns In Germany
July 3, 2024All That Matters Consulting, founded in 2021 by Andy Hochbichler and Kathi Donaczi, is not just...
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Agency
How Panel CEO Andrew Franz Is Shaking Up Influencer-Brand Deals
July 2, 2024Panel, a startup founded by former investment banking analyst Andrew Franz, is refining creator-brand collaborations. Launched...
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Technology
RhythmInfluence Joins Elite Club Of ThisThat Gold Partners, Gains New Edge In Influencer Marketing
July 1, 2024Data company ThisThat has expanded its partnership with RhythmInfluence, elevating the influencer marketing firm to Gold...
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Brand
From Selfie Sticks To Hidden Gems: AirAsia’s Latest Influencer Marketing Strategy Featuring “Kudasi” Girl
July 1, 2024AirAsia has unveiled its latest marketing initiative, the “Go Somewhere Different” campaign. The campaign features travel...
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Influencer
OpraahFx Founder Reveals The Hidden Power Behind Meme Marketing
June 27, 2024OpraahFx, an influencer marketing and talent management firm, launched a dedicated meme marketing wing called OhsoFunny....
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Agency
Creator Teams Of The Future: Influencers.club CEO Nikola Sokolov Shares Industry Vision
June 26, 2024Macedonian-based startup Influencers.club, led by co-founder & CEO Nikola Sokolov, is positioning itself as a crucial...
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Brand
How Lenovo Got 50+ ASMR Creators To Organically Showcase Their Tablets
June 25, 2024In an innovative influencer marketing play, global technology company Lenovo worked with talent agency MANA Group...
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Agency
A Decade Into The Creator Economy, James Creech Has Built The Ultimate Job Board For Creator Professionals
June 24, 2024James Creech has spent over a decade at the forefront of influencer marketing and the creator...
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Influencer
Social Media Shakeup: Texas Forces Influencers To Come Clean On Political Cash
June 21, 2024In a move that could reshape influencer marketing practices, the Texas Ethics Commission (TEC) has implemented...
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Platform
Influencer Marketing Trailblazer Josh Norris Reveals The Untapped Potential For B2B Brands
June 17, 2024Influencer marketing is breaking into a new frontier: the enterprise technology world. Traditional sales and marketing...
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Agency
BENlabs Shakes Up Leadership And Cuts Staff: What’s Behind The Restructuring?
June 6, 2024Influencer marketing firm BENlabs announced on LinkedIn a restructuring focused on three core areas: product placement,...
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Agency
Former Fashion Influencer Chlöe Gibbions’s “Creators Pitch Brands” Model Is Turning Heads
June 3, 2024Manchester entrepreneur Chlöe Gibbions is leaving her mark on influencer marketing with her Ours Agency. The...
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Brand
This Filmmaker Launched “Airbnb Of Brand Deals” To Let Creators List Dream Projects For Brands To Discover
May 30, 2024Actor-director & entrepreneur Wes Elder is aiming to reshape the influencer marketing industry with his new...
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Agency
This Indian Tech Is Bringing Data-Driven Influencer Marketing To The World
May 29, 2024Indian-based tech company Only Much Louder (OML) announced it’s expanding its influencer marketing platform, Hypothesis, to...
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Agency
500 MGMT’s Innovative Approach: Tailoring Long-Term Growth And Monetization Strategies For Creator Success
May 28, 2024500 MGMT, a newly launched global creator agency, is focused on helping creators become long-term partners...
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Agency
The Delicate Balance This Talent Agency Maintains To Succeed In The Influencer Space
May 27, 2024Megan Johnston’s boutique talent management agency, TheInfluencerPA, is thriving in the influencer marketing industry by taking...
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Brand
Budapest Wowed 50 Elite Influencers From 14 Countries – The Brilliant Tourism Strategy Behind It
May 27, 2024The Hungarian Tourism Agency hosted a large-scale influencer marketing event called the “Budapest Influencer Trip” in...
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Agency
London Advertising Giant Teams Up With Aussie Experts To Crack The Influencer Marketing Code
May 16, 2024Bicycle London, a major advertising agency in the UK capital, has launched Ripple, an in-house influencer...
