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This Indian Tech Is Bringing Data-Driven Influencer Marketing To The World 

Indian-based tech company Only Much Louder (OML) announced it’s expanding its influencer marketing platform, Hypothesis, to markets around the world. The AI-powered platform provides data-driven influencer discovery, campaign management, and analytics tools.

In the first phase of its international rollout, Hypothesis will become available in the Asia-Pacific region, including Singapore, Australia, Malaysia, Philippines, Vietnam, and Thailand. It is also launching in Middle Eastern countries like the UAE, Saudi Arabia, Qatar, Kuwait, Egypt, and Lebanon, as well as in African nations like Kenya, Nigeria, and South Africa. The platform will additionally enter the U.S. market.

“At Hypothesis, we’re proud to offer a comprehensive kit for creator evaluation using 100+ data points,” Himani Agrawal, Senior Vice President of Hypothesis at OML, said in the announcement. “We provide the ultimate tool for your marketing arsenal. This is made even more convenient with our self-serve mode, empowering brands to initiate impactful influencer campaigns independently.”

OML Entertainment CEO Gunjan Arya stated the firm aims for Hypothesis to achieve 5-10% market penetration in its expansion regions within the first year. It targets a 15-20% increase in customer acquisition and over 35% of revenue derived from global markets.

OML cites the 33.4% compound annual growth rate of the influencer marketing industry in the Asia-Pacific and Middle East as a key driver of its global expansion strategy. According to the announcement, it plans to leverage its existing presence and expertise in those regions to support the rollout of Hypothesis internationally.

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David Adler is an entrepreneur and freelance blog post writer who enjoys writing about business, entrepreneurship, travel and the influencer marketing space.

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