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RhythmInfluence Joins Elite Club Of ThisThat Gold Partners, Gains New Edge In Influencer Marketing

Data company ThisThat has expanded its partnership with RhythmInfluence, elevating the influencer marketing firm to Gold Partner status, the company announced. This move grants RhythmInfluence access to ThisThat’s advanced SaaS platform designed to enhance influencer campaign performance.

The partnership enables RhythmInfluence to conduct in-house brand lift studies across paid and organic influencer content. The platform’s real-time optimization capabilities allow for swift adjustments to paid ads based on key performance indicators.

“ThisThat’s platform extends beyond brand lift measurement, offering creative feedback, market research, and sales attribution tools,” David Neuman, VP of Analytics & Paid Social at RhythmInfluence, said in the announcement.

The Gold Partner access features include real-time creative feedback for content strategy refinement, insights into statistically significant links between campaign drivers and KPIs, swift data collection from specific demographic targets, and tools for trendspotting and market research.

ThisThat’s founder, Max Osborne, emphasizes the platform’s self-service nature, stating that it has transformed the approach to influencer campaigns.

Cecilia Carloni, Interview Manager at Influence Weekly and writer for NetInfluencer. Coming from beautiful Argentina, Ceci has spent years chatting with big names in the influencer world, making friends and learning insider info along the way. When she’s not deep in interviews or writing, she's enjoying life with her two daughters. Ceci’s stories give a peek behind the curtain of influencer life, sharing the real and interesting tales from her many conversations with movers and shakers in the space.

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