CreatorIQ unveiled “Q,” an agentic AI system for creator marketing, at its annual CreatorIQ Connect event on October 13. Q lets marketers describe a goal, such as discovering creators, building lists, recruiting, or setting up campaigns, and the system executes within the user’s governance rules, markets, and approval thresholds.

Q is built on “Applied Creator Intelligence,” CreatorIQ’s AI insights layer, which draws on the company’s “Creator Graph” data infrastructure, more than a decade of enterprise creator, content, and performance data, and a pipeline the company says processes 280 million social posts daily. The system is MCP compatible, allowing it to work with agents and tools enterprises already use.

“Enterprises don’t need more AI. They need AI they can trust with their budgets and their brands,” said Chris Harrington, CEO of CreatorIQ, in a press release. “Q is trained on a decade of creator data and 280M daily social posts, inside the boundaries each brand sets, so teams move faster while the people and creativity at the center of creator marketing stay in charge.”

Senthil Kumaran, CTO of CreatorIQ, framed the control structure as a prerequisite for adoption: “For an agent to earn a place in an enterprise workflow, it has to be built on real data, act within clearly defined boundaries, and stay accountable for every decision it makes. Control builds confidence, and confidence builds trust. As brands watch an agent get things right inside the guardrails they’ve set, they can extend more autonomy over time, but the control always sits with them, not the system.”

Q’s first deployment is live inside “MeasureIQ,” a new business intelligence product launched the same day. MeasureIQ lets brands measure, analyze, and report on creator performance using their own metrics and naming conventions. Its analytics agent, the initial deployment of Q, converts a plain-language question into answers across thousands of campaigns. Brands can also slice performance data across more than 37 dimensions and more than 32 KPIs, or connect it to existing reporting tools through API access and native integrations.

CreatorIQ said full Q capabilities will roll out in early 2027.

The company also enhanced “SafeIQ,” its brand suitability product, which the company first introduced in October 2025. The update cuts manual review time from roughly 40 minutes to about one minute per video, according to the company, and adds web monitoring that surfaces mentions of a creator beyond their own content, along with heatmapping that shows where risk concentrates by category and severity. CreatorIQ said SafeIQ analyzed more than 2.3 billion frames of creator video in the past year.

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