The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing for top talent in influencer marketing, content creation, and social media management.
The positions listed here offer competitive salaries—many exceeding $150,000 annually—along with comprehensive benefits and equity packages. From executive leadership roles at established brands to innovative startup opportunities, companies are investing heavily in professionals who can bridge the gap between brands and digital audiences.
Apple, Cupertino, California, U.S.
Apple’s Worldwide Events and Experiences team seeks a Head of Creator Experiences to shape how influential audiences interact with Apple products. This leadership role involves crafting immersive experiences for iPhone, iPad, Mac, and Watch, while collaborating with PR, product marketing, and retail teams.
Requirements: 10+ years in experiential marketing and 8+ years in event management.
Salary range: $185,800-$334,900 plus stock options and comprehensive benefits.
Airbnb, U.S. (Remote)
Airbnb’s Communications team seeks a Global Influencer Lead to craft compelling campaigns and drive positive brand conversations. The role involves developing social influencer strategies aligned with communication objectives across platforms, including TikTok, Instagram, and Twitter/X.
Requirements: 10+ years in influencer work, deep expertise in building strategies, and strong influencer relationships.
Salary range: $160,000-$200,000.
Hasbro, U.S.
Hasbro seeks a Senior Manager of Influencer Relations to join its Digital Games Team. This role involves developing influencer strategies, cultivating relationships with key talent, and managing campaign performance.
Requirements: 5+ years of experience managing external talent and 3+ years implementing event activations.
Salary range: $104,400-$193,000, and benefits include medical insurance, a 401(k) match, and paid parental leave.
TikTok, Los Angeles, California, U.S.
TikTok’s Creator team seeks a Creator Management Lead for Sports to establish relationships with high-value creators and drive product adoption. The role involves leading a team focused on growing Sports creators in North America, developing content strategies, and serving as an expert on creator management.
Requirements: 5+ years of leadership experience in the creator ecosystem.
Salary range: $145,000-$195,000 annually plus benefits and stock options.
Sephora, San Francisco, California, U.S. (Hybrid)
Sephora seeks a Senior Director of Social Media Content and Production to develop a comprehensive social media ecosystem aligned with brand objectives. The role involves leading a team of content specialists, driving innovation in content creation, and translating market trends into channel strategies.
Requirements: 10-12 years in social media marketing and a strong creative strategy background.
Salary range: $200,000-$224,000 plus potential bonuses.
Bechtel, Reston, Virginia, U.S. (Part-Time Telework)
Bechtel seeks a Social Media Lead to drive content strategy and execution across its social channels. The position involves developing organic and paid social campaigns, crafting compelling content, and monitoring analytics.
Requirements: Bachelor’s degree in Communications with 8-10 years of experience or 12-14 years of professional experience without a degree; as well as excellent writing skills and experience with social media tools.
Runna, Boston, Massachusetts, U.S.
Runna, a training platform for runners recently acquired by Strava, seeks an Influencer Marketing Lead to build and own their US ambassador channel. The role involves developing an ambassador strategy, managing a team, and building relationships with talent.
Requirements: Experience managing junior teams and being Boston or New York-based.
Salary range: $90,000-$110,000 plus equity and benefits, including healthcare and flexible working arrangements.
The Farmer’s Dog, New York City, New York, U.S.
The Farmer’s Dog seeks a Director of Influencer and Partnerships to lead programs that find, develop, and partner with brand advocates. The role involves scaling an existing partnership portfolio and driving sustainable growth through influencers, affiliates, and strategic partnerships.
Requirements: Experience building and managing partnerships, excellent negotiation skills.
Salary range: $180,000-$205,000 plus equity and comprehensive benefits.
Anthropologie, Philadelphia, P.A., U.S.
Anthropologie seeks an Influencer Marketing Manager to develop and execute influencer strategies aligned with the brand’s mission. Responsibilities include managing partnerships, overseeing campaign execution, and collaborating with cross-functional teams.
Requirements: 5-7 years of influencer management experience, strong organizational skills, and a deep understanding of social media platforms, particularly TikTok and Instagram. The position offers employee discounts and comprehensive benefits.
TikTok, New York or Los Angeles, U.S., Hybrid (3 days in office)
TikTok seeks a Creator Marketing Manager to spearhead global creator programs, campaigns, and tentpole activations. The role involves developing marketing campaigns, operational frameworks, and creator events that drive product awareness and business growth.
Requirements: 5+ years of experience in global marketing strategy and deep operational expertise.
Salary range: $135,000-$185,000 annually, plus benefits including restricted stock units, health insurance, and paid time off.
The Digital Dept., U.S.
The Digital Dept. seeks an SVP of Talent Management to lead their influencer management agency. This executive role involves guiding talent managers, building creator careers, and driving revenue through brand partnerships. Responsibilities include team leadership, business development, and strategic oversight.
Requirements: 15+ years of experience in talent management or influencer marketing, proven leadership skills, and a strong industry network.
Democratic National Committee (DNC), Washington, D.C., U.S.
The DNC seeks an Influencer Manager to identify creators, build relationships, and create opportunities for effective political content. Responsibilities include coordinating collaborations between influencers and Democratic leaders, maintaining a network of contacts, and contributing to the DNC’s influencer strategy.
Requirements: 1+ year of experience in marketing (ideally with creators) and expert knowledge of social platforms.
Salary: $65,000 annually with comprehensive benefits including health insurance and 401(k) matching.
Sam’s Club, Bentonville, Arkansas, U.S.
Sam’s Club seeks a Senior Manager to lead social media content and community management for the 8th largest retailer in the US. The role involves shaping content strategy, leading a community management team, and translating brand territories into compelling narratives.
Requirements: 7+ years of experience in social media strategy with at least 2 years in leadership, proven success developing content strategies, and experience with agency management.
Salary range: $90,000-$180,000 annually plus performance bonuses.
Universal Perfumes & Cosmetics, Hauppauge, New York, U.S.
Universal Perfumes seeks a Head of Influencer Marketing & Distribution to build and run an influencer agency focused on beauty and fragrance. This leadership role involves developing the division’s operational structure, leading campaigns across social platforms, and managing brand partnerships.
Requirements: 10+ years in influencer marketing with 3-5 years running an agency or division, experience in beauty or luxury verticals, and strong analytical skills.
Salary range: $150,000-$250,000 plus growth incentives and benefits.
DUDE Wipes, Greater Chicago Area, Illinois, U.S.
DUDE Wipes seeks an Influencer Marketing Manager to lead partnerships and social media strategy. The role involves building relationships with creators, executing partnerships from seeding through storytelling, and managing strategy across multiple platforms.
Requirements: 3-8 years of experience in social media or influencer marketing, proven success managing influencer programs, and strong cultural awareness.
Medik8, New York City, New York, U.S. (Hybrid)
Medik8, a UK-based clinical skincare company, seeks a Senior Influencer & Community Manager for their U.S. expansion. The role involves shaping influencer strategy, managing paid campaigns, and building long-term relationships with content creators. Responsibilities include budget management, KPI tracking, and growing brand engagement across platforms.
Requirements:5-7+ years of experience in influencer management and established relationships in the beauty industry.
Salary range: $120,000-$130,000 plus comprehensive benefits and hybrid working arrangements.
The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing for top talent in influencer marketing, content creation, and social media management.
The positions listed here offer competitive salaries—many exceeding $150,000 annually—along with comprehensive benefits and equity packages. From executive leadership roles at established brands to innovative startup opportunities, companies are investing heavily in professionals who can bridge the gap between brands and digital audiences.
Head of Creator Experiences
Apple, Cupertino, California, U.S.
Apple’s Worldwide Events and Experiences team seeks a Head of Creator Experiences to shape how influential audiences interact with Apple products. This leadership role involves crafting immersive experiences for iPhone, iPad, Mac, and Watch, while collaborating with PR, product marketing, and retail teams.
Requirements: 10+ years in experiential marketing and 8+ years in event management.
Salary range: $185,800-$334,900 plus stock options and comprehensive benefits.
Global Influencer Lead
Airbnb, U.S. (Remote)
Airbnb’s Communications team seeks a Global Influencer Lead to craft compelling campaigns and drive positive brand conversations. The role involves developing social influencer strategies aligned with communication objectives across platforms, including TikTok, Instagram, and Twitter/X.
Requirements: 10+ years in influencer work, deep expertise in building strategies, and strong influencer relationships.
Salary range: $160,000-$200,000.
Senior Influencer Manager
Hasbro, U.S.
Hasbro seeks a Senior Manager of Influencer Relations to join its Digital Games Team. This role involves developing influencer strategies, cultivating relationships with key talent, and managing campaign performance.
Requirements: 5+ years of experience managing external talent and 3+ years implementing event activations.
Salary range: $104,400-$193,000, and benefits include medical insurance, a 401(k) match, and paid parental leave.
Creator Management Lead, Sports
TikTok, Los Angeles, California, U.S.
TikTok’s Creator team seeks a Creator Management Lead for Sports to establish relationships with high-value creators and drive product adoption. The role involves leading a team focused on growing Sports creators in North America, developing content strategies, and serving as an expert on creator management.
Requirements: 5+ years of leadership experience in the creator ecosystem.
Salary range: $145,000-$195,000 annually plus benefits and stock options.
Senior Director, Social Media Content and Production
Sephora, San Francisco, California, U.S. (Hybrid)
Sephora seeks a Senior Director of Social Media Content and Production to develop a comprehensive social media ecosystem aligned with brand objectives. The role involves leading a team of content specialists, driving innovation in content creation, and translating market trends into channel strategies.
Requirements: 10-12 years in social media marketing and a strong creative strategy background.
Salary range: $200,000-$224,000 plus potential bonuses.
Social Media Lead
Bechtel, Reston, Virginia, U.S. (Part-Time Telework)
Bechtel seeks a Social Media Lead to drive content strategy and execution across its social channels. The position involves developing organic and paid social campaigns, crafting compelling content, and monitoring analytics.
Requirements: Bachelor’s degree in Communications with 8-10 years of experience or 12-14 years of professional experience without a degree; as well as excellent writing skills and experience with social media tools.
Influencer Marketing Lead
Runna, Boston, Massachusetts, U.S.
Runna, a training platform for runners recently acquired by Strava, seeks an Influencer Marketing Lead to build and own their US ambassador channel. The role involves developing an ambassador strategy, managing a team, and building relationships with talent.
Requirements: Experience managing junior teams and being Boston or New York-based.
Salary range: $90,000-$110,000 plus equity and benefits, including healthcare and flexible working arrangements.
Director, Influencer and Partnerships
The Farmer’s Dog, New York City, New York, U.S.
The Farmer’s Dog seeks a Director of Influencer and Partnerships to lead programs that find, develop, and partner with brand advocates. The role involves scaling an existing partnership portfolio and driving sustainable growth through influencers, affiliates, and strategic partnerships.
Requirements: Experience building and managing partnerships, excellent negotiation skills.
Salary range: $180,000-$205,000 plus equity and comprehensive benefits.
Influencer Relations Manager
Anthropologie, Philadelphia, P.A., U.S.
Anthropologie seeks an Influencer Marketing Manager to develop and execute influencer strategies aligned with the brand’s mission. Responsibilities include managing partnerships, overseeing campaign execution, and collaborating with cross-functional teams.
Requirements: 5-7 years of influencer management experience, strong organizational skills, and a deep understanding of social media platforms, particularly TikTok and Instagram. The position offers employee discounts and comprehensive benefits.
Creator Marketing Manager
TikTok, New York or Los Angeles, U.S., Hybrid (3 days in office)
TikTok seeks a Creator Marketing Manager to spearhead global creator programs, campaigns, and tentpole activations. The role involves developing marketing campaigns, operational frameworks, and creator events that drive product awareness and business growth.
Requirements: 5+ years of experience in global marketing strategy and deep operational expertise.
Salary range: $135,000-$185,000 annually, plus benefits including restricted stock units, health insurance, and paid time off.
Senior Vice President of Talent Management
The Digital Dept., U.S.
The Digital Dept. seeks an SVP of Talent Management to lead their influencer management agency. This executive role involves guiding talent managers, building creator careers, and driving revenue through brand partnerships. Responsibilities include team leadership, business development, and strategic oversight.
Requirements: 15+ years of experience in talent management or influencer marketing, proven leadership skills, and a strong industry network.
Influencer Manager
Democratic National Committee (DNC), Washington, D.C., U.S.
The DNC seeks an Influencer Manager to identify creators, build relationships, and create opportunities for effective political content. Responsibilities include coordinating collaborations between influencers and Democratic leaders, maintaining a network of contacts, and contributing to the DNC’s influencer strategy.
Requirements: 1+ year of experience in marketing (ideally with creators) and expert knowledge of social platforms.
Salary: $65,000 annually with comprehensive benefits including health insurance and 401(k) matching.
Senior Manager of Marketing Planning and Strategy, Social Media Content & Community
Sam’s Club, Bentonville, Arkansas, U.S.
Sam’s Club seeks a Senior Manager to lead social media content and community management for the 8th largest retailer in the US. The role involves shaping content strategy, leading a community management team, and translating brand territories into compelling narratives.
Requirements: 7+ years of experience in social media strategy with at least 2 years in leadership, proven success developing content strategies, and experience with agency management.
Salary range: $90,000-$180,000 annually plus performance bonuses.
Head of Influencer Marketing & Distribution
Universal Perfumes & Cosmetics, Hauppauge, New York, U.S.
Universal Perfumes seeks a Head of Influencer Marketing & Distribution to build and run an influencer agency focused on beauty and fragrance. This leadership role involves developing the division’s operational structure, leading campaigns across social platforms, and managing brand partnerships.
Requirements: 10+ years in influencer marketing with 3-5 years running an agency or division, experience in beauty or luxury verticals, and strong analytical skills.
Salary range: $150,000-$250,000 plus growth incentives and benefits.
Influencer Marketing Manager
DUDE Wipes, Greater Chicago Area, Illinois, U.S.
DUDE Wipes seeks an Influencer Marketing Manager to lead partnerships and social media strategy. The role involves building relationships with creators, executing partnerships from seeding through storytelling, and managing strategy across multiple platforms.
Requirements: 3-8 years of experience in social media or influencer marketing, proven success managing influencer programs, and strong cultural awareness.
Senior Influencer & Community Manager
Medik8, New York City, New York, U.S. (Hybrid)
Medik8, a UK-based clinical skincare company, seeks a Senior Influencer & Community Manager for their U.S. expansion. The role involves shaping influencer strategy, managing paid campaigns, and building long-term relationships with content creators. Responsibilities include budget management, KPI tracking, and growing brand engagement across platforms.
Requirements:5-7+ years of experience in influencer management and established relationships in the beauty industry.
Salary range: $120,000-$130,000 plus comprehensive benefits and hybrid working arrangements.