Beauty and lifestyle creator Golloria George has signed with United Talent Agency (UTA) for global representation across all areas.

UTA will work to secure opportunities for George across digital media, brand partnerships, and strategic business ventures. George, who was not previously signed with a talent agency, continues to be represented by UTA-owned management firm Digital Brand Architects and ICON PR.

George has built an audience of more than 3.3 million followers on TikTok, over 1.1 million on Instagram, and nearly 500,000 on YouTube. She was named to the 2026 TikTok Discover List of creators to watch.

Background and Brand Work

George began her content career while balancing college and two full-time jobs, posting “Get Ready With Me” videos and product reviews focused on deeper skin tones. 

In April 2024, her TikTok video criticizing the darkest shade of foundation from cosmetics brand Youthforia went viral. The company dropped the product, issued an apology, and closed in 2025.

The signing follows George’s recent campaign with Summer Fridays to promote the brand’s new lip combo kits. Originally from South Sudan, George is based in Austin, Texas, and is expanding into modeling and entrepreneurship alongside advocacy work supporting refugee communities and access to clean water in Sudan.

Asked by Variety to describe herself in three words, George said: “Unapologetic, Black and beautiful.”

Source: Variety

Subscribe to Our Newsletter

Check Out Our Podcast