Commentary

Creator Origin CEO: ‘There Is No Magical Pricing Calculator’

Shirel Benji Yero spent over six years watching brands set influencer rates off follower counts. Platform...

Platform

TikTok Launches AI Literacy Hub, Tests New Spam Detection Tools

TikTok announced a set of updates aimed at helping users identify AI-generated content on the platform,...

Technology

RAD Amplify Uses Audience Signals to Predict Creator Campaign Performance

RAD Amplify starts creator marketing campaigns where most platforms end: the audience. The New York-based company,...

Platform

TikTok Launches Creator-Led Episodic Series Program for Brands with Creator Agency Amplify

TikTok and creator agency Amplify have launched “The Next Episode,” an initiative designed to move brands...

Influencer

The New Jersey Creator With Five Million Followers Who Refused to Pick a Niche

Jordan Smikle’s first real proof of what he had built did not arrive on a screen....

Agency

How CampusLaunch Turns Sororities Into Brand Distribution Networks for Gen Z

CampusLaunch, the New York-based marketing company Jake Motyl founded in 2024, specializes in sorority activations, embedding...

Platform

Texas Judge Rules TikTok Misled Parents on Child Safety Filters

A Texas district judge ruled on September 10 that TikTok violated the state’s consumer protection law...

Commentary

Gen Z Discovers Brands on TikTok, But Trusts Influencers Less Than Friends & Family, Report Finds

Pacsun’s “2026 Youth Report,” compiled with GlobalData from 6,126 U.S. respondents aged 11 to 24, finds...

Talent Collectives

Outshine Talent Is Expanding Across Sports, Entertainment, and Creative Representation

Barbara Jones founded Outshine Talent in 2019 with an early conviction that TikTok would become a...

Platform

TikTok Expands Ad Placements Across Europe, Launches Newsletter to Grow Livestreaming

TikTok is extending its “Out of Phone” advertising program with six new partners across the UK,...

Influencer

How Autotuned Vids Turned a Viral TikTok Format Into a Music Business

When an auctioneer clip remixed by Autotuned Vids reached 14 million TikTok views last month, the...

Tech

Acast Hires TikTok Europe Ad Executive Liv Sandberg as EVP, Europe

Acast has appointed Liv Sandberg, currently TikTok’s Regional General Manager for Global Business Solutions across Central...

Tech

From Manual Campaigns to Creator Infrastructure: How Launchpoint Is Automating the Work Behind Creator Marketing 

Running a creator marketing campaign for an enterprise brand means recruiting and DMing creators, negotiating contracts,...

Platform

TikTok Withdraws From House China Committee Hearing on Algorithm Oversight

TikTok has pulled out of a September 15 roundtable with the House Select Committee on China,...

Platform

TikTok, NFL Deepen Partnership With Fan Hubs and Expanded Ad Inventory for Clubs

TikTok and the NFL have signed a new multiyear partnership that pushes the relationship beyond posting...

Commentary

Singapore to Require Social Media Safeguards for Teens, Threatens to Raise Minimum Age to 18 for Non-Compliant Platforms

Singapore will introduce legislation early next year requiring social media platforms to implement stronger safeguards for...

Influencer

How ‘Girl Who Eats Art’ Creator Juliet Rofé Built a Business Doing What She Was Told Not to Do 

In a friend’s garage, on a freezing afternoon, Juliet Rofé kept her phone plugged into the...

Commentary

How One Journalist’s Personal Data Request Became Brazil’s First Big Tech Fine

A Brazilian regulator’s $29.7 million fine against ByteDance this week traces back to one reporter checking...

Strategy

How Dove Turned a Chinese New Year Music Video Into a Cultural Engine Behind a 43M-View Creator Campaign 

Dove’s Chinese New Year (CNY) campaign in Malaysia started with a music video, then layered 78...

Platform

Brazil Fines ByteDance Nearly $30M Over TikTok’s Handling of Minors’ Data

Brazil’s data protection regulator fined TikTok parent company ByteDance more than 153 million reais (nearly $30...

Agency

Creator Agency NewGen to Handle Social Media Strategy for Premier Foods’ Mr Kipling, Sharwood’s Brands

London-based social-first creator agency NewGen has been appointed to lead social media strategy across four Premier...

Tech

Daisy Thinks Brands Have a Creator Distribution Problem, Not a Content Problem

Daisy does not ask creators to make anything. The New York-based startup pays 5,000 creators to...

Influencer

How Amanda Graves Built a Creator Business Around Her Tattoo Studio

Amanda Graves built an audience by showing people how she tattoos. That audience eventually began flying...

Influencer

How Cost n’ Mayor Turned Platform Reach Into an IP Business Built to Last

Married choreography duo Austin and Marideth Telenko met on a dance job in New York, both...

Platform

TikTok Explores Sending Money Through Direct Messages

TikTok is developing a feature that would let users send money to one another inside the...