Platform

U.S. Federal Employees Can Use TikTok Again After Yearslong Device Ban Lifted

The U.S. Office of Management and Budget (OMB) rescinded its ban on TikTok for executive branch...

Platform

TikTok Orders U.S. Staff Back to the Office Five Days a Week Starting in September

TikTok will require most of its U.S. employees to work from the office five days a...

Influencer

‘The Benji Show’ Creator Built 7.7M Followers by Spotting Platform Shifts Before Everyone Else

In the summer of 2019, Ryan Benjelloun was bored. He was in Miami with friends, TikTok...

Influencer

How Rynia Kando Turned a Stubbing-Toe Trend Into a Repeatable, Cross-Platform Business

Forty-eight hours before singer and impressionist Rynia Kando took the stage at the Hollywood premiere of...

Platform

TikTok Star Lala Sadii Attached to Lead Disney Channel Series Inspired by Her Life

Lala Sadii, the TikTok personality and singer with more than 25 million followers on the platform,...

Strategy

How Lightspeed Turned a Fan DM Into a Venture Media Strategy

Lightspeed Venture Partners is building out an in-house media operation centered on Claire Zau, a tech...

Agency

Marketplace Minds Founder Says More Ad Spend Won’t Fix a Listing That Doesn’t Convert

More advertising spend will not fix a product listing that fails to convert, according to Gehad...

Commentary

Consumers Forget Brands Quickly, and AI Often Can’t Help Them Recover Them, Study Finds

Only 17% of consumers were confident they could recall the names of the last three ads...

Platform

Disney Strikes First Major Deal With TikTok on Creator Content 

The Walt Disney Company and TikTok have announced a global partnership that will let creators make...

Influencer

Ediza Ferris on Why She Won’t Let Brand Deals Read Like a Departure From Her Real Content 

What happens when the videos that build a following are not the videos that pay the...

Agency

Enterprise Clipping Agency Lumina Clippers Sells Distribution to the Brands Paid Social Won’t Take

Rhys Mckay spent five years managing a Dubai-based crypto marketing firm, overseeing influencer spend for clients...

Technology

Bump Connect Skips Ad Revenue Entirely, Betting On Sales Commissions Instead

Austin Riess was on stage at a conference when TikTok went dark for two days. Influencers...

Strategy

How Vita Coco Turned a Fan-Led Cultural Moment Into a Brand Partnership Without Forcing the Brief

When Charleston rapper Trim posted a sneak peek of her song “Coconut Water” on TikTok in...

Influencer

How Colette Louis Built a Creator Business With Two Brands, Family Participation, and Strict Deal Rules

Colette Louis built her first audience around her daughter. Then she built a second one for...

Influencer

Anna Renn on Building a Creator Commerce System Before Launching Her Own Brand

Anna Renn has not launched a product yet, but she is already building the infrastructure that...

Platform

HBO Max Adds Vertical Video Feed, AI-Powered Search to Its Mobile App

HBO Max has launched two new mobile discovery features in the U.S., adding a TikTok-style vertical...

Commentary

Holiday Creator Content Volume Surged in 2025, But Only Top Brands Converted It Into Attention, Data Shows

Creator content aimed at the 2025 holiday season grew faster than any previous year on record,...

Influencer

How Comedy Creator Rob Don Built a Million-Follower Content Business by Playing Everyone but Himself

Rob Don is not on TikTok to be himself. The New York-based comedy creator has accumulated...

Commentary

Creator Strategy for the Back Half of 2026: 50 Experts on the One Change Brands Should Make

The first half of 2026 reset the ground rules for creator marketing.  TikTok’s U.S. ownership dispute...

Technology

Manifest Financial, Mastercard Launch Business Debit Card for Creator Entrepreneurs

Manifest Financial and Mastercard have launched the Manifest Business Debit Mastercard, a card and integrated account...

Tech

B2B Creator Marketing Platform Passionfroot Raises $15M Series A Led by Insight Partners

Passionfroot, the Berlin-based platform for B2B creator marketing, has raised a $15 million Series A led...

Platform

TikTok Tests AI Likeness Detection Tool, Following YouTube’s Playbook on Deepfakes

TikTok has begun testing an opt-in tool that scans the platform for AI-generated content using a...

Influencer

Connor DeWolfe Built His Creator Career Inside a Single Niche and Never Looked Back

Twelve hours after a video about “ADHD superpowers” went viral, Connor DeWolfe‘s comment section was already...

Strategy

How In My Jammers Built a Creator Campaign Around Co-Designed Products Instead of Sponsored Posts

Most creator campaigns end with a sponsored post. In My Jammers builds inventory instead. When the...

Talent Collectives

Why Brands Are Starting to Bet on IRL Creator Moments

A travel company built a trip around Kristen and Maddie’s (@krisandmads) book club and sold every...