Influencer

Beauty Creator Golloria George Signs With UTA for Global Representation

Beauty and lifestyle creator Golloria George has signed with United Talent Agency (UTA) for global representation...

Tech

Cameo’s TikTok Partnership Targets the Gap Between Creator Fame and Creator Revenue

TikTok’s algorithm is optimized for one thing: keeping users inside the app. For Cameo, a marketplace...

Platform

TikTok Nears $400M Settlement With DOJ Over Children’s Privacy Violations

The Trump administration is finalizing a $400 million settlement with TikTok to resolve a 2024 Department...

Platform

TikTok Unveils New Positioning as Commissioned Research Touts Mid-Funnel Influence 

TikTok unveiled a new global business positioning, “Watch it. Love it. Want it.”, at OMR Festival...

Platform

TikTok Targets Australian E-Commerce Brands With Ecommerce Equation Partnership

TikTok Australia and education platform Ecommerce Equation have announced a partnership aimed at helping Australian e-commerce...

Brand

Target Launches Two Programs to Rebuild Creator Commerce Strategy

Target is rebuilding its creator commerce strategy after winding down a previous affiliate program that frustrated...

Commentary

4 in 10 Brands Are Invisible in TikTok Search, Report Finds

Nearly half of all consumers now use TikTok as a search engine, yet four in ten...

Influencer

The Marketer Who Became a Creator: Julie Sousa on Building Avant Garde Home From the Numbers Up

Julie Sousa was sitting in an Uber on her way to a date night when she...

Influencer

Consciously Kay on Turning a Decade of Brand Loyalty Into a Sprout Living Partnership

In a college argumentative writing class, Kayla Varney was assigned to argue a position she did...

Influencer

Saucey Austin Grew Up on Camera. Now He’s Figuring Out Who He Is Off the Family Feed

Austin Hines, known online as “Saucey Austin,” had been watching Musical.ly transform into TikTok when he...

Influencer

Sixteen Years, One Mission: How Dzung Lewis Built Honeysuckle Into a Food Brand That Lasts

In 2009, Dzung Lewis was sitting at a corporate finance desk she hated, quietly catering parties...

Strategy

How Gigi Robinson Is Using Dog Accounts to Test Creator Economy Strategy

Gigi Robinson® has a theory about why many creators fail. She is also, at this moment,...

Platform

TikTok Tests Hotel Metasearch Cards That Redirect Users to Expedia, Booking.com

TikTok is beta-testing hotel metasearch cards that surface in user feeds and redirect to third-party booking...

Commentary

TikTok Seeding Campaigns Favor Nano Creators, Balanced Reviews Over Scripted Enthusiasm, Data Shows

Brands running TikTok Influencer Marketing seeding campaigns in 2026 are achieving higher reach efficiency, measured as...

Platform

TikTok’s Add to Music App Surpasses 6 Billion Track Saves in 12 Months

TikTok announced that its Add to Music App feature generated more than 6 billion track saves...

Platform

Visa, TikTok Launch UK’s First Creator Debit Card to Address Cash Flow Gaps Among LIVE Streamers

Visa and TikTok have introduced a debit card and business account product for TikTok LIVE creators...

Commentary

Teens Use TikTok to Discover, Snapchat to Connect, and Instagram for Both, Research Finds

TikTok, Instagram, and Snapchat each occupy a different functional role in teenagers’ daily lives, according to...

Commentary

Coachella 2026: Creator-Driven Brand Activity Favors Kendall Jenner’s 818 Tequila, Buldak, and poppi, Data Shows

Coachella 2026, held at the Empire Polo Club in Indio, California, over two weekends in April,...

Brand

e.l.f. Cosmetics Launches True Crime Mockumentary to Spotlight TikTok Bathroom Counter Clutter Trend

e.l.f. Cosmetics has released a 10-minute true crime-inspired mockumentary titled “Vanity Vandals,” targeting a growing consumer...

Commentary

Top 10 Sales by Independent Creators on TikTok in March 2026

March 2026 brings a near-complete reshuffle to TikTok Shop’s independent creator rankings. Two creators who did...

Platform

TikTok North America Ad Chief Khartoon Weiss Departs After Nearly Six Years

TikTok’s North America Lead for Global Business Solutions, Khartoon Weiss, is leaving the company, according to...

Platform

TikTok Plans Second Finnish Data Center in €1B European Storage Push

TikTok plans to invest €1 billion to build a second data center in Finland, expanding its...

Platform

TikTok, HubSpot Launch New Marketing Integration

TikTok and HubSpot have introduced a native integration that allows marketers to manage, measure, and connect...

Commentary

Top 10 Products Sold on TikTok in March 2026

A cordless vacuum that wasn’t on the February list at all tops TikTok Shop’s March 2026...

Commentary

TubeFest Is Returning to Birmingham With Expanded Program, YouTube & TikTok Speakers Headlining 2026 Edition

TubeFest, a video marketing conference for creators and entrepreneurs, returns to the Eastside Rooms in Birmingham,...