Brand

Starbucks Pilots TikTok Creator Network Program With Ad Revenue Sharing for Barista Creators

Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the...

Platform

TikTok, Strava Launch €100K European Fund to Support Local Fitness Creators

TikTok and Strava, a tracking app for running and cycling, have launched a €100,000 pan-European Local...

Commentary

Emotional Response, Early Branding Predict Creator Ad Effectiveness Better Than Engagement Rate, Study Finds 

A joint study by WPP Media, System1, and TikTok covering 1,217 paid TikTok ads across eight...

Tech

Later Names Former TikTok Global Marketing Head Sofia Hernandez to Board

Later has appointed Sofia Hernandez, former Global Head of Marketing and Partnerships at TikTok, to its...

Platform

TikTok Unveils Symphony Agent, Custom Creator Networks at Cannes Lions 2026

TikTok announced a suite of AI-powered advertising tools and a new creator collaboration feature at the...

Influencer

After Almost a Decade on Screen, Kaido Lee Roberts Is Writing His Own Script

A fan once told Kaido Lee Roberts that they had nearly pulled the fire alarm at...

Tech

How dig’s ‘ask dig’ Tool Searches Social Video for What Keyword Monitoring Misses

Most social media monitoring was built to find words. That worked when online conversation moved through...

Commentary

AI Slop Accounts for 59% of TikToks Shown to New Users, per Report

Kapwing’s latest research found that AI-generated, low-quality videos account for 59% of the first TikToks served...

Commentary

TikTok Content Volume Up Nearly 80% in Early 2026 as Per-Post Performance Declined, Report Finds

Content volume on TikTok grew nearly 80% in early 2026 compared to the same period a...

Brand

Flexjet Acquires TikTok Jet Broker Steve Varsano’s The Jet Business

Flexjet has acquired London-based aircraft brokerage and advisory firm The Jet Business, bringing founder Steve Varsano...

Commentary

Creator Economy Event Calendar – June 15, 2026 – TikTok Bootcamp, Cannes Lions, VidCon, Africa Creative Market, and More

The week of June 15 opens in Dubai with a TikTok content creation program before a...

Agency

NextTrip Acquires Controlling Stake in TikTok Partner Agency YADA to Build Creator-Commerce Travel Platform

NextTrip, Inc. announced that it has acquired a controlling interest in YADA Commerce Inc., a fully...

Agency

Creator Marketing’s Performance Gap Just Became Harder to Ignore, Says PartnerCentric’s Yehuda Neuman

For years, brands have asked Influencer Marketing to justify its role beyond reach and awareness. Yehuda...

Influencer

TJ Palma: Filming Life Is a Better Creator Strategy Than Chasing Trends 

When TJ Palma was eliminated from “Love Island USA,” he had roughly 20,000 followers. He came...

Platform

TikTok Launches ‘Community Fest 2026’ With Creator Academy, Global LIVE Tournament

TikTok has announced “Community Fest 2026,” a summer-long program combining educational workshops, in-app competitions, and community-building...

Tech

Postr Launches With a Bid to Standardize Creator Marketing Pricing and Campaign Workflows 

Demetrios Kafouros spent more than two decades running retail and real estate operations, often as the...

Platform

TikTok Partners With Sundance Collab to Offer Creators Free Micro-Series Writing Course

TikTok and Sundance Institute announced a new micro-series writing program through Sundance Collab, the institute’s digital...

Influencer

Film & TV Creator Reece Feldman Signs With CAA for Representation

Creative Artists Agency (CAA) has signed Reece Feldman, the content creator and filmmaker known as @guywithamoviecamera,...

Platform

TikTok Launches Standalone Pro Events App in U.S., Debuts With FIFA World Cup 2026 Hub

TikTok launched TikTok Pro Events in the United States this week, a dedicated standalone application designed...

Influencer

Miranda McKeon on Building a Brand on What the Wellness Industry Refuses to Say

At 19, Miranda McKeon was mid-sentence on a path that looked nothing like the one she...

Influencer

Rachel Huber Coined ‘Latte Makeup,’ Brands Turned It Into a Campaign Cycle 

Rachel Huber (Rigler) was getting ready for Pilates, drinking coffee, and doing a bronzy makeup look...

Agency

Spark Media’s Charlie Buffin: Creator Marketing Needs Infrastructure, Not Just Influence

Charlie Buffin has a short diagnosis for why most influencer campaigns underperform: a brand picks a...

Commentary

Front-Loading Brand Pitches Cut Social View Rates by 44%, Research Finds

Creator agency Billion Dollar Boy finds that leading social video content with product or brand messaging...

Agency

Influencer Taps Former TikTok Europe VP Stuart Flint for Advisory Board

Creator marketing agency Influencer has appointed Stuart Flint, former VP of Europe Sales at TikTok, to...

Platform

Universal Music Group, TikTok Ink Multi-Year Global Licensing Deal

Universal Music Group (UMG) and TikTok have signed a new multi-year strategic licensing agreement, expanding on...