Agency

Edelman Appoints Ex-TikTok Exec Jo Burford To Lead Creator Marketing Expansion Across EMEA

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa)...

Platform

TikTok Identifies Three Major Behavioral Shifts For 2026 In Annual Trend Forecast

TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing...

Agency

QYOU Media-Owned Chtrbox Expands To Middle East With Dubai Hub Under Former TikTok India Head

Chatterbox Technologies Limited, known as Chtrbox and majority-owned by QYOU Media, has launched international operations, with...

Commentary

Collabstr Report: TikTok Campaigns Plummet As Brands Pivot To UGC

Brands cut TikTok-specific campaigns by 48% in 2025 while user-generated content (UGC) collaborations surged 133%, according...

Platform

TikTok Releases 2026 Marketing Calendar For Small & Medium Businesses

TikTok has launched region-specific marketing calendars for 2026, providing small and medium businesses with seasonal planning...

Brand

Paramount Partners With TikTok For Invite-Only ‘Secret Screenings’ Creator Events

Paramount has launched a collaboration with TikTok for “Secret Screenings,” surprise invite-only showings for content creators...

Influencer

How Paige Mackenzie Turned Early TikTok Fame Into A Long-Term Creator Business

Paige Mackenzie was 15 years old, homeschooled in Arkansas, and scrolling through an app called Musical.ly...

Platform

Creator Platform Triller Delisted From Nasdaq After Missing Filing Deadlines

Triller, a publicly traded creator and marketing company, was delisted from the Nasdaq exchange on December...

Strategy

Turning Black Friday Into Culture: How FINESSE Uses Internet Icons To Rewire Commerce

Fashion e-retailer FINESSE approaches the creator economy less as a marketing channel and more as an...

Platform

CapCut Sees Surge In Everyday Creator Use In 2025 As AI Tools Drive Editing Adoption

CapCut users created billions of projects in 2025 as the video editing platform expanded its artificial...

Platform

TikTok Launches GamePlan To Help Sports Teams Drive Ticket Sales

TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert...

Platform

TikTok Launches Global Winter Sports Campaign With International Ski Federation

TikTok and the International Ski and Snowboard Federation (FIS) announced an extended partnership for the 2025/26...

Platform

TikTok Shop Reaches 200,000 UK Business Sellers As Major Retailers Report Strong Sales

TikTok Shop has attracted more than 200,000 UK small and medium businesses to its e-commerce platform,...

Platform

TikTok One: The Rise Of A Creator Operating System

When TikTok officially rolled out TikTok One in March 2025, the company framed the move as...

Platform

TikTok’s New U.S. Investors Get Limited Control In Joint Venture Deal, Internal Memo Shows

TikTok has finalized an agreement to transfer its U.S. operations to a new joint venture majority-owned...

Platform

TikTok Signs Deal To Transfer U.S. Operations To American-Led Joint Venture

TikTok has signed an agreement to house its U.S. operations in a new joint venture majority-owned...

Talent Collectives

Fixated Raises $50M From Eldridge Industries To Build Creator-First Entertainment Infrastructure

Digital talent management company Fixated announced a follow-on investment from Eldridge Industries, bringing its total available...

Influencer

Keith Lee Wins ‘Creator Of The Year’ At Inaugural U.S. TikTok Awards

TikTok hosted its first U.S. Awards ceremony on December 18 at the Hollywood Palladium in Los...

Platform

TikTok Adds Motion And Brightness Controls To Improve Accessibility

TikTok introduces new accessibility features designed to support users with neurological, cognitive, and visual sensitivities, the...

Influencer

The ‘Disney Channel Bully’ Who Took Over TikTok: Inside Manny Kelly’s Viral College Comedy

When 19-year-old Immanuel “Manny” Kelly (@mannythemanzz) strolls across the UMass Lowell campus, heads turn not because...

Platform

TikTok Hosts First Creator Day In Pakistan, Focuses On Safety And Platform Training

TikTok held its inaugural Creator Day event in Pakistan, bringing together content creators for educational programming...

Talent Collectives

Odyssey Entertainment Group: Building Long-Term Creator Careers Beyond Viral Moments

Odyssey Entertainment Group, founded in February 2021 in Tennessee by Nicole Kasper and Paige Kosinski, emerged...

Agency

Jay Kim Shares Vision Of A Cross-Border Infrastructure For Creator-Led Commerce

After nearly two decades in Asia, Jay Kim returned to the United States in 2023 and...

Commentary

Social Media Saturation Reaches Tipping Point As Content Volume Outpaces Engagement, Study Finds

Metricool’s “2026 Social Media Study,” analyzing 39,762,999 posts from 1,059,949 accounts, reveals declining per-post performance across...

Platform

What Is Quibi and Why The $1.75B Short-Form Video Platform Failed While TikTok Thrived

Quibi arrived in April 2020 with a $1.75 billion war chest, Hollywood talent, and more than...