Influencer

Connor DeWolfe Built His Creator Career Inside a Single Niche and Never Looked Back

Twelve hours after a video about “ADHD superpowers” went viral, Connor DeWolfe‘s comment section was already...

Strategy

How In My Jammers Built a Creator Campaign Around Co-Designed Products Instead of Sponsored Posts

Most creator campaigns end with a sponsored post. In My Jammers builds inventory instead. When the...

Talent Collectives

Why Brands Are Starting to Bet on IRL Creator Moments

A travel company built a trip around Kristen and Maddie’s (@krisandmads) book club and sold every...

Influencer

How Carrie Bankston Grew LTK Earnings 115% by Turning Existing Content Into a Revenue Engine 

Carrie Bankston did not know she was one of Aritzia’s top four LTK sellers until the...

Platform

UK Regulator Opens Investigation Into TikTok Over Child Age Checks

The UK’s media regulator, Ofcom, has launched a formal investigation into whether TikTok‘s methods for identifying...

Agency

Kill Boring Dead Launches TikTok-First Bank of Queensland Campaign Built Around Local Casting Call

Melbourne social-first agency Kill Boring Dead (KBD) has launched its first campaign for Bank of Queensland...

Commentary

New Alza Festival Brings Microdramas to New York With City Backing

A new festival dedicated to microdramas, the ultra-short vertical series built for the phone, will debut...

Platform

TikTok Set to Cut Around 300 Jobs in Ireland as Part of Global Trust & Safety Overhaul

TikTok is proposing to cut approximately 300 jobs at its Irish operation, where the company employs...

Commentary

UK Sets Midnight Curfew and Default Autoplay Restrictions for 16 and 17-Year-Olds on Social Media

The UK government will require social media platforms to impose default overnight curfews and switch off...

Agency

Former TikTok Exec Rema Vasan Named Global President of Social and Creator at WPP Open X

WPP has appointed former TikTok executive Rema Vasan as Global President, Social and Creator for WPP...

Platform

TikTok’s Madonna Livestream Draws Record 2.1M Viewers for Album Launch

Madonna’s exclusive TikTok LIVE broadcast on July 2 became the biggest standalone artist livestream in the...

Commentary

Michigan Paid Over 50 Influencers More Than $500,000 for ‘Pure Michigan’ Tourism Campaign

The Michigan Economic Development Corporation paid more than 50 influencers over $500,000 combined over the past...

Influencer

Katie Kennedy on Building a Media Business Out of History’s Most Overlooked Stories 

Katie Kennedy posted a TikTok about Victorian women slowly poisoning themselves in arsenic-dyed green dresses. The...

Influencer

David Suh on Rebuilding His Photography Business Into a Creator-Led Media Company 

David Suh once played both roles in his own skit: the photographer coaching a nervous client,...

Commentary

Top 10 Products Sold on TikTok in June 2026

Six products exit TikTok Shop’s June 2026 products top 10 as six new entries debut, Ninja...

Influencer

How Griffin Johnson Turned TikTok Fame Into a Venture Capital Career Built on Preparation and Risk

For six months in 2020, Griffin Johnson spent every day on Clubhouse explaining TikTok to founders...

Strategy

Farmer Boys Built a CTV Campaign Around One Creator’s Jingle. Salad Sales Rose 20%

Farmer Boys built its summer CTV commercial from a single creator’s jingle about a salad. The...

Influencer

How SeanDoesMagic Used Cannes Lions to Move Beyond Being Campaign Talent 

Sean Sotaridona spent this year’s Cannes Lions handing out playing cards. Not standard business cards, but...

Platform

TikTok Launches Six-City ‘Discover America’ Tour

TikTok has kicked off a six-city tour called “Discover America,” marking the U.S. semiquincentennial by highlighting...

Influencer

Emma Arletta Built Her Platform Around Fashion’s Blind Spot. Now She’s Sitting at the Design Table  

One morning in 2020, Emma Arletta woke up on an air mattress on the floor of...

Platform

TikTok LIVE, Food Network Launch Creator-Chef Cooking Series

TikTok LIVE and Food Network are launching a livestreamed cooking series that pairs TikTok creators with...

Commentary

Uscreen’s Allison Yazdian On Why Creators Need a Business, Not Just an Audience 

Allison Yazdian spent last week on a VidCon stage telling a room full of creators that...

Platform

TikTok, Philippine Department of Tourism Launch Creator-Led Travel Series ‘Wanderlust Week’

TikTok has partnered with the Philippine Department of Tourism (DOT) to launch “Wanderlust Week,” a creator-led...

Platform

TikTok Launches Ad Tool for Branded Mini Dramas

TikTok has added a new advertising option for its Mini Dramas feature, giving brands a way...

Influencer

Theo Wisseh Stopped Caring About the Algorithm and Started Building a Film Studio

Theo Wisseh reached more than six million TikTok followers and then changed the metric. The new...