TikTok announced a set of updates aimed at helping users identify AI-generated content on the platform, including a new in-app educational hub, expanded detection systems targeting AI spam accounts, and membership in the C2PA Steering Committee, a group that develops content authentication standards.

The company said in an announcement that it is testing improved detection systems for accounts that post AI-generated spam on topics including politics and current events, financial advice, and medical content. TikTok said it has already removed more than 86 million fake accounts in the first three months of 2026 using existing anti-spam technology.

To help users navigate AI content, TikTok is launching an in-app hub where people can find guidance on spotting AI-generated material when they search AI-related terms. The company also worked with the National Association for Media Literacy Education and deepfake expert Henry Ajder to produce a new guide on using AI tools responsibly.

TikTok said its expert partnership program, which works with organizations including NoFiltr and the Raspberry Pi Foundation to promote AI literacy, has generated more than 200 million views since launching in November 2025. The company said it has committed more than $4 million to the program and will continue funding it.

On labeling, TikTok said it has tagged more than 3 billion videos as AI-generated content using a mix of C2PA Content Credentials, creator-applied labels, and invisible watermarking. The platform said it became the first video platform to adopt C2PA Content Credentials two years ago, and its move onto the standards body’s steering committee is intended to help push adoption of the technology across the industry.

Spam Detection Follows Scrutiny of AI Content Volume

The spam detection update addresses a problem TikTok’s default feed has been shown to have at scale. A June report from video-editing company Kapwing found that AI-generated, low-quality videos made up 59% of the first 500 TikToks served to a newly created account. In a separate category analysis, the highest concentration, 57.4%, appeared in the platform’s Kids category. TikTok’s announcement referenced its own November 2025 statement that “many people enjoy content made with AI tools” and that it wants to give users “the power to see more or less of that,” language that predates the Kapwing findings.

TikTok’s transparency push also continues a pattern of the platform building out creator-facing AI safety tools over the course of the year. In July, TikTok began testing an opt-in “Likeness Detection” feature that scans the platform for AI-generated content using a creator’s face without consent, requiring identity verification through Jumio. That tool mirrored a similar feature YouTube introduced in beta the previous October, which requires a government ID and video selfie for setup.

TikTok also pointed to existing creative AI tools, including Smart Split and AI Outline, and said it is testing a Manage Topics feature that would let users control how much AI-generated content appears in their feed.

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