Amazon Music has announced new partnerships with podcast hosting providers and publishers, expanding its video podcast catalog and extending the format beyond the United States to Canada, the United Kingdom, Mexico, Brazil, and Japan.

The company is adding shows hosted on ART19, Triton Digital’s Omny Studio and Flightcast, with SiriusXM (including SiriusXM Media, AdsWizz and Simplecast), Megaphone and Libsyn expected to join in the coming months. The partnerships bring publishers iHeartMedia, SiriusXM, Spotify, NBC Sports and Headgum onto the platform, including shows such as “Hey Jonas!,” “Joy 101 with Hoda Kotb,” “Pro Football Talk Live with Mike Florio” and “Solved with Mark Manson.” Video podcasts will be available across all Amazon Music subscription tiers on iOS and Android.

Amazon Music is also rolling out monetization tools for video podcasts, letting creators dynamically insert video ads into their shows alongside existing brand sponsorships and baked-in ads. The company said publishers and creators will retain control over their hosting, ad inventory, and audience targeting.

“Industry data confirms what our customers have been telling us: they want the flexibility to watch their favorite podcasts, in addition to listening,” said Shea Simpson, Head of Spoken Word for Amazon Music. “By working with leading podcast publishers, we’re bringing the top video podcast shows to customers across the U.S., Canada, the UK, Mexico, Brazil, and Japan, spanning true crime, breaking news, celebrity interviews, and more.”

Bob Pittman, Chairman and CEO of iHeartMedia, said the deal extends the company’s reach. “Our strategy is simple: make the world’s best creators and content available wherever consumers choose to listen, watch and engage,” he said, adding that video “has become a complementary extension of the audio experience.”

Rox Codes, co-founder and CEO of Flightcast, said the hosting provider’s creators had been eager to join. “When Amazon Music reached out about the upcoming video capabilities, we knew our creators would want to be there on day one. And now, hundreds of them will be,” he said.

The expansion lands as the shift toward video-based podcast consumption accelerates. A Cumulus Media and Signal Hill Insights report published in July found that “watchable podcasts,” shows consumers can actively watch rather than only listen to, have reached a new high in preference, with smart TV use for podcast viewing climbing to 38% of weekly consumers in April, up from 32% a year earlier. YouTube remains the most-used platform for podcast consumption overall, cited by 44% of weekly consumers, well ahead of Spotify’s 14% and Apple Podcasts’ 11%, giving Amazon Music a defined incumbent to compete against as it builds out video functionality.

With the new catalog, Amazon Music customers can download episodes for offline viewing, browse or search for video podcasts directly in the app, and toggle between video and audio formats within the same show.

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