Commentary

Front-Loading Brand Pitches Cut Social View Rates by 44%, Research Finds

Creator agency Billion Dollar Boy finds that leading social video content with product or brand messaging...

Agency

Influencer Taps Former TikTok Europe VP Stuart Flint for Advisory Board

Creator marketing agency Influencer has appointed Stuart Flint, former VP of Europe Sales at TikTok, to...

Platform

Universal Music Group, TikTok Ink Multi-Year Global Licensing Deal

Universal Music Group (UMG) and TikTok have signed a new multi-year strategic licensing agreement, expanding on...

Commentary

40% of Brands Are Invisible on TikTok and Refluenced Says Smaller Creators May Be the Fix

Gen Z is quietly replacing Google with TikTok for product discovery, and most brand influencer strategies...

Influencer

Meet Roxy Couse, the Corporate Insider Making Personal Branding a Strategy for Visibility 

Roxy Couse was already doing the work. Three lateral moves and years of filling gaps no...

Influencer

How Phaith Montoya Turned Rock Bottom Into a Mental Health Movement

In 2020, Phaith Montoya was newly graduated, newly single, newly jobless, and newly alone in a...

Strategy

How DICK’S Turned Its Varsity Team Creator Program Into a Brand Marketing Channel

DICK’S Sporting Goods’ creator program began with a problem Nicole Marcus, the company’s Manager of Influencer...

Influencer

Meet Brandon Pleshek, the Third-Generation Janitor Who Turned TikTok Into a Tentpole Business 

The first video Brandon Pleshek ever posted to TikTok was a rug being vacuumed. No narration,...

Influencer

CAA Signs Creator Max Klymenko of ‘The Career Ladder’ Fame

CAA has signed Max Klymenko, the Ukrainian creator behind “The Career Ladder,” to its creator division....

Platform

TikTok Mounts Last-Ditch Bid to Escape EU’s Big Tech Regulations

ByteDance brought its challenge against the European Commission to the EU Court of Justice on May...

Platform

TikTok Launches Ad-Free Subscription Tier for UK Users

TikTok has announced that it will introduce a paid, ad-free subscription option for UK users aged...

Influencer

Beauty Creator Golloria George Signs With UTA for Global Representation

Beauty and lifestyle creator Golloria George has signed with United Talent Agency (UTA) for global representation...

Tech

Cameo’s TikTok Partnership Targets the Gap Between Creator Fame and Creator Revenue

TikTok’s algorithm is optimized for one thing: keeping users inside the app. For Cameo, a marketplace...

Platform

TikTok Nears $400M Settlement With DOJ Over Children’s Privacy Violations

The Trump administration is finalizing a $400 million settlement with TikTok to resolve a 2024 Department...

Platform

TikTok Unveils New Positioning as Commissioned Research Touts Mid-Funnel Influence 

TikTok unveiled a new global business positioning, “Watch it. Love it. Want it.”, at OMR Festival...

Platform

TikTok Targets Australian E-Commerce Brands With Ecommerce Equation Partnership

TikTok Australia and education platform Ecommerce Equation have announced a partnership aimed at helping Australian e-commerce...

Brand

Target Launches Two Programs to Rebuild Creator Commerce Strategy

Target is rebuilding its creator commerce strategy after winding down a previous affiliate program that frustrated...

Commentary

4 in 10 Brands Are Invisible in TikTok Search, Report Finds

Nearly half of all consumers now use TikTok as a search engine, yet four in ten...

Influencer

The Marketer Who Became a Creator: Julie Sousa on Building Avant Garde Home From the Numbers Up

Julie Sousa was sitting in an Uber on her way to a date night when she...

Influencer

Consciously Kay on Turning a Decade of Brand Loyalty Into a Sprout Living Partnership

In a college argumentative writing class, Kayla Varney was assigned to argue a position she did...

Influencer

Saucey Austin Grew Up on Camera. Now He’s Figuring Out Who He Is Off the Family Feed

Austin Hines, known online as “Saucey Austin,” had been watching Musical.ly transform into TikTok when he...

Influencer

Sixteen Years, One Mission: How Dzung Lewis Built Honeysuckle Into a Food Brand That Lasts

In 2009, Dzung Lewis was sitting at a corporate finance desk she hated, quietly catering parties...

Strategy

How Gigi Robinson Is Using Dog Accounts to Test Creator Economy Strategy

Gigi Robinson® has a theory about why many creators fail. She is also, at this moment,...

Platform

TikTok Tests Hotel Metasearch Cards That Redirect Users to Expedia, Booking.com

TikTok is beta-testing hotel metasearch cards that surface in user feeds and redirect to third-party booking...

Commentary

TikTok Seeding Campaigns Favor Nano Creators, Balanced Reviews Over Scripted Enthusiasm, Data Shows

Brands running TikTok Influencer Marketing seeding campaigns in 2026 are achieving higher reach efficiency, measured as...