Platform

TikTok North America Ad Chief Khartoon Weiss Departs After Nearly Six Years

TikTok’s North America Lead for Global Business Solutions, Khartoon Weiss, is leaving the company, according to...

Platform

TikTok Plans Second Finnish Data Center in €1B European Storage Push

TikTok plans to invest €1 billion to build a second data center in Finland, expanding its...

Platform

TikTok, HubSpot Launch New Marketing Integration

TikTok and HubSpot have introduced a native integration that allows marketers to manage, measure, and connect...

Commentary

Top 10 Products Sold on TikTok in March 2026

A cordless vacuum that wasn’t on the February list at all tops TikTok Shop’s March 2026...

Commentary

TubeFest Is Returning to Birmingham With Expanded Program, YouTube & TikTok Speakers Headlining 2026 Edition

TubeFest, a video marketing conference for creators and entrepreneurs, returns to the Eastside Rooms in Birmingham,...

Brand

Mazda Brings Five-Genre Short Film Campaign to YouTube, TikTok With New CX-5 Launch

Mazda is distributing a short film series across YouTube, TikTok, and Hulu to support the launch...

Tech

Ernst Rustenhoven Joins The Cirqle As CSO, Betting Creator Marketing’s Defining Moment Has Arrived

Creator marketing has spent a decade fighting for budget. Ernst Rustenhoven, a former investment banker and...

Influencer

How Ainslie Harvey Turned ‘History as Gossip’ Into a Multi-Platform Media Business

“If I could just watch history documentaries all day, then I’d be happy forever.” That realization,...

Platform

TikTok Partners With Cameo to Bring Personalized Fan Videos In-App for U.S. Creators

TikTok and Cameo have announced a partnership that allows U.S.-based TikTok creators to offer personalized video...

Influencer

TikTok Spotlights Savannah Space Founder Cherie Kihato in African All-Stars Series

TikTok has featured Cherie Kihato, founder of Savannah Space, a prominent Kenyan furniture and home decor...

Strategy

Behind the Creator Campaign: Dr Pepper’s 65M-View Campaign Started With a Fan’s TikTok

In late December 2025, content creator Romeo Bingham (@romeosshow) posted a short TikTok jingle about Dr...

Agency

Social Commerce Agencies Orca and Sapphire Studios Merge to Form Third

Social commerce agencies Orca and Sapphire Studios have merged to form a new company called Third,...

Platform

TikTok Unveils New Ad Suite at IAB NewFronts, Including Logo Takeover, Prime Time Formats

TikTok introduced four new brand advertising solutions at the IAB NewFronts on March 24, expanding its...

Agency

456 Growth’s Dan Albert on Building for the TikTok Shop Era

Social commerce is dividing brands into two camps: those running experiments and those running machines. Dan...

Agency

How QYOU’s President Thinks About Scaling Creator Marketing Without Losing Brand Control

Creator marketing has crossed a threshold. The question brands now ask isn’t whether it works. It’s...

Commentary

The Paid-Creator Divide: 35 Industry Experts on Where It Fails and Who Owns the Fix

As creator marketing matures, the boundary between organic creator strategy and paid media execution is becoming...

Platform

Trump Administration to Collect $10B Fee From TikTok U.S. Deal, per Report

The Trump administration is set to receive approximately $10 billion in fees from the investors who...

Platform

Oracle Discloses $2B Stake in TikTok U.S. Joint Venture

Oracle revealed its financial position in TikTok’s U.S. operations through a quarterly filing on March 11,...

Tech

COY Creator’s Matt Silk Presents Case for Creator-Owned Media Businesses

Most creators with millions of followers don’t own them. Their audiences live on platforms they don’t...

Influencer

From ‘Plant Daddy’ to Plant Retailer: How Kossi Tchenawou Turned Social Media Influence Into a Community-Driven Business

Kossi Tchenawou did not plan to become the internet’s “Plant Daddy.” At the time, he was...

Agency

Inside Nonsensical’s TikTok Sauce Event: BBC, British Vogue, and Channel 4 Debate the Future of Brand Discovery

Nonsensical hosted its TikTok Sauce event in London on March 4, bringing together social media leaders...

Agency

Zink Talent: Samantha Zink’s Strategy for Developing Long-Term Creator-Brand Partnerships

Founded in 2018, Zink Talent is a creator management agency representing influencers across beauty, skincare, lifestyle,...

Platform

Nearly Half of U.S. Consumers Now Use TikTok as a Search Engine, Study Finds

Nearly half of U.S. consumers have already used TikTok as a search engine in 2026, according...

Commentary

TikTok Sponsored Content Rebounds After U.S. Ownership Deal, Data Shows

Sponsored content activity on TikTok recovered and surpassed pre-deal levels in the weeks following the platform’s...

Platform

TikTok Returns To Albania As Debate Over Online Safety, Political Censorship Persists

TikTok resumed operations in Albania in February 2026 after a year-long government-imposed ban expired, ending a...